Is teal hair dye profitable to sell on Amazon United States?

The niche generates $117K/yr across 18 tracked products. 90-day search growth is +38.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the teal hair dye niche?

15 brands and 63 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in teal hair dye?

Top complaints mined from reviews: Color, Suitability Colored Hair, Color Fading/Discoloration. The return rate is 0.8%.

When does demand for teal hair dye peak?

Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.

What does it cost to enter the teal hair dye niche?

Listings span $6.12–$27.05; the average listing price is $13.61 (sweet spot $15–$100). The average incumbent carries 19,373 reviews — the moat a new listing must climb.

teal hair dye

Worth a look

Shows low returns (0.8%), but a deep review moat (19,373 avg reviews) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.61

avg listing price — sweet spot $15–$100

Growth

Good+38.3%

90-day search growth — must beat 0% to launch

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Price range

Good$6.12–$27.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$117K

$117K/yr · 313K searches

Review moat

Bad19,373.33

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, teal hair dye is a $117K/yr Amazon United States market (313K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

teal hair dye market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $109K–$136K; units × avg price
Conversion rate: 2.8%
Avg BSR: #191
Page quality: 0%
Prime: 94%
Sponsored: 83%
Out of stock: 4.8%
Avg brand age: 68 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

25%

ARCTIC FOX29%
Adore16%
L'Oreal Paris9%
MANIC PANIC8%
XMONDO6%
Good Dye Young6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +38.3% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.4×

Open Trend

Top teal hair dye search terms

teal hair dye172K/yr +43.1%2.7% conv.
turquoise hair dye30K/yr +35.1%2.4% conv.
hair dye teal13K/yr +41.7%1.5% conv.
teal hair dye permanent12K/yr +10.3%1.9% conv.
manic panic teal7K/yr +62.2%1.9% conv.
cyan hair dye7K/yr +45.2%1.4% conv.
aquamarine hair dye7K/yr +27.8%2.9% conv.
teal semi permanent hair dye6K/yr +72.7%3.3% conv.
permanent teal hair dye6K/yr +44.5%0.9% conv.
aqua hair dye7K/yr +43.5%2.9% conv.

All search terms

Top teal hair dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz AQUAMARINE)

ARCTIC FOX$11.844.3★86,431 rev

Adore Semi Permanent Hair Color (195 Jade) | Vegan & Cruelty-Free Green Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz

Adore$8.814.2★363 rev

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz AQUAMARINE)

ARCTIC FOX$18.354.3★86,431 rev

LOreal Paris Colorista Semi Permanent Hair Color for Brunettes Color Depositing Hair Mask Formula Teal

L'Oreal Paris$8.004.1★13,946 rev

MANIC PANIC Classic Sirens Song Semi Permanent Hair Color - Neon Blue-Green Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)

MANIC PANIC$16.084.0★1,072 rev

Newest

by launch date

Splat Tantalizing Teal Semi Permanent Hair Dye Kit with Bleach 1 Application Includes Teal Hair Dye Oxide & Bleach Powder Vegan & Cruelty Free

Splat$10.526,380 rev

1y ago

XMONDO Color Turquoise Depositing Mask & Semi-Permanent Teal Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz

XMONDO$27.053,285 rev

2y ago

Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Pastel Blue Ammonia-Free Conditioning For Bleached Hair Long Lasting Color Unisex 8 Fl Oz Cotton Candy Dreams

ARCTIC FOX$19.5186,431 rev

2y ago

got2b Color Remix Semi-Permanent Hair Color Peacock Teal 097 Customizable Temporary Hair Dye to Create A Vibrant or Pastel Shade Easy At-Home Application Lasts Up to 15 Washes

Got2B$11.67757 rev

2y ago

Danger Jones Semi-Permanent Hair Color (Oblivion - Teal)

Danger Jones$15.571,441 rev

3y ago

What buyers say about teal hair dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color49%

“Color is cute”

Suitability Colored Hair7%

“It colors my hair”

Smell6%

“it smelled kinda fruity which was nice”

Quality-Overall5%

“Got2b is a great brand”

Durability5%

“so it has lasted quite well for me”

Ease Of Use2%

“Easy to use”

Value For Money2%

“It's cheap for a reason”

Color Fading/Discoloration2%

“the color has held up well with minimal fading”

Hair Styling2%

“This hair die is so great”

Ease Of Application2%

“easy application”

What buyers complain about

Color32%

“Not the right color”

Suitability Colored Hair8%

“As someone who frequently changes their hair color I do not recommend”

Color Fading/Discoloration7%

“the color seems to fade even without washing it”

Durability5%

“did not last”

Functionality-Overall5%

“it just didnt really show up”

Quality-Overall4%

“Absolute garbage”

Value For Money4%

“Same price, less product”

Smell2%

“it smells like cough syrup at first”

Stain Resistance2%

“It did stain my bathtub for a bit from when I rinsed it out”

Adhesion/Stickiness1%

“didn't stick to my hair at all”

Top return reasons

Color40%

Suitability Colored Hair31%

Functionality-Overall4%

Advertised Vs Actual Product4%

Leak-Proof3%

Value For Money3%

Color Fading/Discoloration2%

Hair Related2%

Defective Material/Parts2%

Suitability Short Hair1%

Common questions

Is teal hair dye profitable to sell on Amazon United States?: The niche generates $117K/yr across 18 tracked products. 90-day search growth is +38.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the teal hair dye niche?: 15 brands and 63 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in teal hair dye?: Top complaints mined from reviews: Color, Suitability Colored Hair, Color Fading/Discoloration. The return rate is 0.8%.
When does demand for teal hair dye peak?: Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
What does it cost to enter the teal hair dye niche?: Listings span $6.12–$27.05; the average listing price is $13.61 (sweet spot $15–$100). The average incumbent carries 19,373 reviews — the moat a new listing must climb.

teal hair dye

teal hair dye market data

Competition & brand share

Demand & seasonality

Top teal hair dye search terms

Top teal hair dye products on Amazon

Top sellers

Newest

Trending

What buyers say about teal hair dye

What buyers love

What buyers complain about

Top return reasons

Common questions

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