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Teal Hair Dye

Maybe

Returns run at only 0.8% of orders. But the average product has 19,373 reviews to catch up to, so Teal Hair Dye is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$117K/yr313K searches / yr
90-day growth
+38.3%search demand this quarter
Competition
61%top-5 click share · 15 brands · 63 sellers

Flapen Score

Teal Hair Dye against its category

The dotted line is the Beauty & Personal Care average. Past it, Teal Hair Dye is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teal Hair Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Teal Hair Dye 313K times last year and spent an estimated $117K. The top 5 brands take 69% of clicks. Demand peaks in May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
+38.3%
Conversion, latest week
2.8%
Market size, estimated
$117Ka year
Peak month
June2.4× the quietest month
Top search term
teal hair dye172K searches a year

02 · Price

A sale here is worth $13.61.

Listings sell for $13.61 on average, from $6.12 to $27.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.61 that is $3K to $7K a year per listing.

Average price
$13.61under the $15 to $100 sweet spot
Price range
$6.12–$27.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #191 within Hair Coloring Products. It carries 19,373 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
4.8%
Average rank
#191in Hair Coloring Products
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
19,373per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Teal Hair Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$23K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

63

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

25%

  • ARCTIC FOX29%
  • Adore16%
  • L'Oreal Paris9%
  • MANIC PANIC8%
  • XMONDO6%
  • Good Dye Young6%

Demand

Teal Hair Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.4×

Search terms

Top Teal Hair Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teal hair dye172K/yr
  • turquoise hair dye30K/yr
  • hair dye teal13K/yr
  • teal hair dye permanent12K/yr
  • manic panic teal7K/yr
  • cyan hair dye7K/yr
  • aquamarine hair dye7K/yr
  • teal semi permanent hair dye6K/yr
  • permanent teal hair dye6K/yr
  • aqua hair dye7K/yr

Reviews and returns

What reviews say buyers love and hate about Teal Hair Dye

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color32%+1.87

Not the right color

the color came out too light

Color doesn't show up

Suitability Colored Hair8%

As someone who frequently changes their hair color I do not recommend

didnt deposit any color at all on 2 different people's hair

I bleached and then colored the hair as I have before

Color Fading/Discoloration7%+0.25

the color seems to fade even without washing it

it faded quite significantly after one wash

color fades without washing

Durability5%−0.06

did not last

Not long lasting

didnt last after just a couple of washes

Functionality-Overall5%−0.13

it just didnt really show up

Did not work

Doesn't work very well

Love

Color49%+1.87

Color is cute

Bright color

Amazing color

Suitability Colored Hair7%

It colors my hair

The color is correct on your hair

Great hair dye

Smell6%+1.17

it smelled kinda fruity which was nice

its smells very yummy

Great smell

Quality-Overall5%

Got2b is a great brand

Great product

This brand is amazing

Durability5%−0.06

so it has lasted quite well for me

still full of life

It last forever

Return

0.8% Return rate 84% Fixable by listing

Color40%▇▇▇▇▆█

Not the right color

the color came out too light

Color doesn't show up

Suitability Colored Hair31%▆█▅▆▆▅

As someone who frequently changes their hair color I do not recommend

didnt deposit any color at all on 2 different people's hair

I bleached and then colored the hair as I have before

Functionality-Overall4%█▇▄▄▅▃

it just didnt really show up

Did not work

Doesn't work very well

Advertised Vs Actual Product4%█▄▆▆▆▂
Leak-Proof3%▂▁▅▇█▂

FAQ

Common Teal Hair Dye questions

Answered from the same tracked data.