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Teakwood Cologne

Fail

The top 5 brands take 100% of clicks, so Teakwood Cologne is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$62K/yr32K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
87%top-5 click share · 3 brands · 108 sellers

Flapen Score

Teakwood Cologne against its category

The dotted line is the Beauty & Personal Care average. Past it, Teakwood Cologne is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teakwood Cologne market on Amazon at a glance

Shoppers on Amazon United States searched for Teakwood Cologne 32K times last year and spent an estimated $62K. All 3 brands take every click. Demand peaks in Sep–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
6.0%
Market size, estimated
$62Ka year
Peak month
December3.8× the quietest month
Top search term
graphite bath and body works men12K searches a year

02 · Price

A sale here is worth $32.01.

Listings sell for $32.01 on average, from $12.60 to $80.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $32.01 that is $8K to $16K a year per listing.

Average price
$32.01inside the $15 to $100 sweet spot
Price range
$12.60–$80.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #521 within Cleansers. It carries 3,899 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#521in Cleansers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,899per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Teakwood Cologne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

108

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 25%
  • Brand 33%

Demand

Teakwood Cologne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Teakwood Cologne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • graphite bath and body works men12K/yr
  • bath and body works graphite7K/yr
  • graphite cologne6K/yr
  • graphite cologne for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Teakwood Cologne

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
42%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“a very weak scent”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Teakwood Cologne questions

Answered from the same tracked data.