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Tea Tree Toner Pads

Fail

The top 5 brands take 100% of clicks, so Tea Tree Toner Pads is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$43K/yr54K searches / yr
90-day growth
+25.3%search demand this quarter
Competition
84%top-5 click share · 3 brands · 513 sellers

Flapen Score

Tea Tree Toner Pads against its category

The dotted line is the Beauty & Personal Care average. Past it, Tea Tree Toner Pads is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Tree Toner Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Tea Tree Toner Pads 54K times last year and spent an estimated $43K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+25.3%
Conversion, latest week
4.3%
Market size, estimated
$43Ka year
Top search term
mediheal refill18K searches a year

02 · Price

A sale here is worth $18.70.

Listings sell for $18.70 on average, from $7.83 to $36.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.70 that is $2K to $5K a year per listing.

Average price
$18.70inside the $15 to $100 sweet spot
Price range
$7.83–$36.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #171 within Toners & Astringents. It carries 5,129 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
18.5%
Average rank
#171in Toners & Astringents
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
5,129per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Tea Tree Toner Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

513

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 29%
  • Brand 32%
  • Open — no brand owns it (0%)

Search terms

Top Tea Tree Toner Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mediheal refill18K/yr
  • mediheal toner pads refill21K/yr
  • desert essence tea tree oil pads5K/yr
  • tea tree toner pads4K/yr
  • toner pads refill3K/yr
  • mediheal refill toner pads3K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Tree Toner Pads

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Moist/Dry”
7%of negative reviews mention “Allergies”
0.9%of orders come back
“redness on my face”
A buyer, on “Allergies”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tea Tree Toner Pads questions

Answered from the same tracked data.