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Tea Tree Toner

Fail

The top 5 products take 100% of clicks, so Tea Tree Toner is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$96K/yr85K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Tea Tree Toner against its category

The dotted line is the Beauty & Personal Care average. Past it, Tea Tree Toner is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Tree Toner market on Amazon at a glance

Shoppers on Amazon United States searched for Tea Tree Toner 85K times last year and spent an estimated $96K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
7.0%
Market size, estimated
$96Ka year
Top search term
green tea toner36K searches a year

02 · Price

A sale here is worth $16.25.

Listings sell for $16.25 on average, from $14.16 to $21.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At $16.25 that is $24K to $33K a year per listing.

Average price
$16.25inside the $15 to $100 sweet spot
Price range
$14.16–$21.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,500–2,000
Revenue per listing a year
$24K–$33K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Toners & Astringents. It carries 1,399 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#194in Toners & Astringents
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,399per listing
Listings tracked
4

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Tea Tree Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 237%
  • Brand 34%

Demand

Tea Tree Toner search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Tea Tree Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green tea toner36K/yr
  • isntree green tea fresh toner21K/yr
  • green tea ceramide milk7K/yr
  • innisfree green tea ceramide milk4K/yr
  • isntree green tea toner7K/yr
  • green tea toner for face6K/yr
  • green tea fresh toner3K/yr
  • green tea face toner2K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Tree Toner

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Allergies”
1.2%of orders come back
“I have sensitive skin that tends to be a bit red sometimes”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tea Tree Toner questions

Answered from the same tracked data.