Is tea tree soap profitable to sell on Amazon United States?

The niche generates $881K/yr across 29 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Launch it (60/100).

How competitive is the tea tree soap niche?

21 brands and 641 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in tea tree soap?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.3%.

When does demand for tea tree soap peak?

Demand peaks in Aug–Sep; the busiest month runs 2.1× the quietest.

What does it cost to enter the tea tree soap niche?

Listings span $4.52–$36.20; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 7,830 reviews — the moat a new listing must climb.

tea tree soap

Launch it

A $881K/yr market growing +0.5% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Market size

Great$881K

$881K/yr · 565K searches

Avg price

Good$14.23

avg listing price — sweet spot $15–$100

Price range

Good$4.52–$36.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Review moat

Bad7,830.48

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, tea tree soap is a $881K/yr Amazon United States market (565K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep. Verdict: Launch it — 60/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

tea tree soap market data

Units sold / yr: 60K–80K; avg 1,250–1,500/product
Revenue / yr: $854K–$1.1M; units × avg price
Conversion rate: 11.0%
Avg BSR: #468
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.4%
Avg brand age: 66 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 flat

Sellers

641

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

48%

Top 20: 90%

Open market

22%

Dr. Bronner's41%
Roycederm18%
Botanic Hearth6%
Natrulo5%
Tea Tree5%
QualiLife4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Open Trend

Top tea tree soap search terms

tea tree soap198K/yr -3.1%7.4% conv.
tea tree oil soap69K/yr +4.9%7.7% conv.
tea tree soap bar41K/yr +2.1%7.5% conv.
tea tree bar soap36K/yr +18.6%5.2% conv.
dr bronners tea tree soap34K/yr -5.5%13.3% conv.
tea tree soap antifungal16K/yr +15.0%7.9% conv.
dr bronners tea tree19K/yr +14.1%11.6% conv.
tea tree oil antifungal soap18K/yr +4.6%8.6% conv.
tea tree antifungal soap19K/yr -6.0%9.6% conv.
dr bronners pure castile soap tea tree17K/yr -10.4%13.9% conv.

All search terms

Top tea tree soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Roycederm Antifungal Bar Soap - Tea tree Oil Soap - Athletes Foot Treatment for Jock Itch & Ringworm - Medicated Antifungal Soap with Clotrimazole 1% - Tea Tree Oil Scent 1 Pack

Roycederm$18.434.6★669 rev

Dr. Bronners Pure-Castile Magic Soap Liquid (Tea Tree 8 Ounce) Made with Regenerative Organic Oils 18-in-1 Uses for Face Hair Laundry Dishes Hand Soaps & Body Wash Natural Vegan Non-GMO

Dr. Bronner's$11.834.7★5,836 rev

Dr. Bronners Pure-Castile Magic Soap Liquid (Tea Tree 32 Ounce) Made with Regenerative Organic Oils 18-in-1 Uses for Face Hair Laundry Dishes Hand Soaps & Body Wash Natural Vegan Non-GMO

Dr. Bronner's$16.894.7★4,591 rev

Dr. Bronners Pure-Castile Magic Bar Soaps - Made with Regenerative Organic Certified Oils - For Face Body Hair- Vegan Soap Bars for Men & Women - Tea Tree 2 pack 5 oz

Dr. Bronner's$10.014.8★4,662 rev

Dr. Bronners Pure-Castile Magic Bar Soap (Tea Tree 5 ounce 6-Pack) - Made with Regenerative Organic Certified Oils For Face Body & Hair Gentle Vegan Non-GMO

Dr. Bronner's$28.824.8★4,662 rev

Newest

by launch date

Antifungal Tea Tree Soap for Face & Body Cleansing 2 Pack (3.7 oz Each)

SecuMake$9.4052 rev

3mo ago

KlearBloom Antifungal Tea Tree Soap for Oily & Blemish-Prone Skin Purifying Tea Tree Oil & Moisturizing Shea Butter Refreshing Face Body & Foot Soap for Men & Women 105g x 2 Bars

KlearBloom$10.3431 rev

4mo ago

NXPPYY Antifungal Soap-Antibacterial Soap Bar with Tea Tree Oil- Body & Face Wash for Acne Folliculitis Eczema Body Odor Jock Itch Athletes Foot Ringworm & Tinea Versicolor (3Bars x 2.82 oz)

NXPPYY$9.7490 rev

4mo ago

Roycederm Antifungal Bar Soap - Tea tree Oil Soap - Athletes Foot Treatment for Jock Itch & Ringworm - Medicated Antifungal Soap with Clotrimazole 1% - Tea Tree Oil Scent 1 Pack

Roycederm$18.43669 rev

6mo ago

Tea Tree Soap Natural Defense Tea Tree Oil Wash Bar for Face & Body Remedy Soap for Blemish-Prone Skin Deeply Cleansing Hydrating Cleanser for Calm Fresh-Feeling Skin

Natrulo$6.0799 rev

6mo ago

What buyers say about tea tree soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“Fresh scent”

Quality-Overall10%

“the quality of the soap is great”

Cleansing9%

“It cleans well”

Lather7%

“Good Lather”

Value For Money4%

“good value”

Soft Feel4%

“Feels so smooth”

Moist/Dry4%

“moisturizes it well”

Allergies4%

“No skin irritation”

Efficiency4%

“Works very effectively”

Suitability Combination Skin4%

“Helps clear up skin issues”

What buyers complain about

Smell22%

“BAD SMELL”

Allergies12%

“Allergic reaction”

Value For Money4%

“a little expensive”

Size-Overall4%

“The bars are very small”

Functionality-Overall3%

“Pump doesnt work”

Moist/Dry3%

“its very dry”

Quality-Overall2%

“Not quality”

Lather2%

“My bat didn't lather much”

Motor Power2%

“Pump will not work”

Advertised Vs Actual Product2%

“Is not what it seems”

Top return reasons

Smell26%

Leak-Proof16%

Advertised Vs Actual Product12%

Motor Power8%

Size-Overall7%

Value For Money5%

Ingredients-Overall4%

Functionality-Overall4%

Defective Material/Parts2%

Moist/Dry2%

Common questions

Is tea tree soap profitable to sell on Amazon United States?: The niche generates $881K/yr across 29 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Launch it (60/100).
How competitive is the tea tree soap niche?: 21 brands and 641 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in tea tree soap?: Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.3%.
When does demand for tea tree soap peak?: Demand peaks in Aug–Sep; the busiest month runs 2.1× the quietest.
What does it cost to enter the tea tree soap niche?: Listings span $4.52–$36.20; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 7,830 reviews — the moat a new listing must climb.