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Tea Tree Soap

Maybe

An estimated 0.3% of orders come back. But the average product has 7,830 reviews to catch up to, so Tea Tree Soap is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$881K/yr565K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
48%top-5 click share · 21 brands · 641 sellers

Flapen Score

Tea Tree Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Tea Tree Soap is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Tree Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Tea Tree Soap 565K times last year and spent an estimated $881K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 565K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $881K a year.

Searches, last 12 months
565K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
11.0%
Market size, estimated
$881Ka year
Peak month
September2.1× the quietest month
Top search term
tea tree soap198K searches a year

02 · Price

A sale here is worth $14.23.

Listings sell for $14.23 on average, from $4.52 to $36.20. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $14.23 that is $18K to $21K a year per listing.

Average price
$14.23under the $15 to $100 sweet spot
Price range
$4.52–$36.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
$18K–$21K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #468 within Cleansers. It carries 7,830 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#468in Cleansers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
7,830per listing
Listings tracked
29

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
66 months

Products

Top Tea Tree Soap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

$0$44K$88K$132K$176K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

641

Est. top-5 brand share

74%

Top 20: 99%

Est. top-5 click share

48%

Top 20: 90%

Open market

22%

  • Dr. Bronner's41%
  • Roycederm18%
  • Botanic Hearth6%
  • Natrulo5%
  • Tea Tree5%
  • QualiLife4%

Demand

Tea Tree Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Tea Tree Soap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tea tree soap198K/yr
  • tea tree oil soap69K/yr
  • tea tree soap bar41K/yr
  • tea tree bar soap36K/yr
  • dr bronners tea tree soap34K/yr
  • tea tree soap antifungal16K/yr
  • dr bronners tea tree19K/yr
  • tea tree oil antifungal soap18K/yr
  • tea tree antifungal soap19K/yr
  • dr bronners pure castile soap tea tree17K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Tree Soap

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
0.3%of orders come back
“BAD SMELL”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tea Tree Soap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data