Is tea tree face wash profitable to sell on Amazon United States?

The niche generates $354K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the tea tree face wash niche?

11 brands and 666 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in tea tree face wash?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.5%.

When does demand for tea tree face wash peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the tea tree face wash niche?

Listings span $4.83–$33.70; the average listing price is $15.12 (sweet spot $15–$100). The average incumbent carries 2,199 reviews — the moat a new listing must climb.

tea tree face wash

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 86% of clicks) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.12

avg listing price — sweet spot $15–$100

Price range

Good$4.83–$33.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$354K

$354K/yr · 300K searches

Review moat

Okay2,199.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.8%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon United States niche tracking, tea tree face wash is a $354K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

tea tree face wash market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $378K–$454K; units × avg price
Conversion rate: 7.8%
Avg BSR: #716
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 5.0%
Avg brand age: 81 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

666

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

Desert Essence58%
EYEECO8%
Botanic Hearth8%
The Body Shop8%
ESSENHERB4%
SKIN NUTRITION BOTANICALS3%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top tea tree face wash search terms

tea tree face wash86K/yr +17.8%6.3% conv.
desert essence64K/yr +13.2%1.8% conv.
tea tree oil face wash33K/yr +17.9%6.8% conv.
desert essence face wash26K/yr -3.2%17.4% conv.
alaffia face wash17K/yr -16.6%1.5% conv.
desert essence tea tree oil17K/yr +6.3%4.4% conv.
tea tree cleanser7K/yr +11.0%3.5% conv.
tea tree facial cleanser6K/yr +6.0%5.4% conv.
dessert essential face wash5K/yr +10.5%14.0% conv.
dessert essence6K/yr +1.4%2.6% conv.

All search terms

Top tea tree face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Desert Essence Thoroughly Clean Face Wash with Tea Tree Oil Natural Facial Cleanser with Castile Soap & Coconut Oil For Oily & Sensitive Skin Vegan & Cruelty-Free (8.5 Fl Oz)

Desert Essence$10.274.3★2,609 rev

Desert Essence Tea Tree Face Wash 32 fl oz - Facial Cleanser with Natural Tea Tree Oil for Daily Use - Gentle Castile Formula for Sensitive and Oily Skin - Vegan and Cruelty-Free

Desert Essence$20.204.7★5,776 rev

EYEECO Gentle Tea Tree Oil Eyelid & Facial Cleanser 1.6 oz

EYEECO$20.304.7★2,197 rev

Botanic Hearth Tea Tree Face Wash With Mint | Acne Fighting Premium Hydrating Liquid Face Soap With Pure Tea Tree Oil | For Women And Men Paraben Free Fights Acne | 16 Fl Oz (Packaging May Vary)

Botanic Hearth$15.464.4★4,657 rev

The Body Shop Tea Tree Skin Clearing Toner | Mattifying Face Toner with Salicylic Acid | Removes Impurites and Tones Safe for Acne Prone Skin Vegan 250 ml / 8.4 fl oz

The Body Shop$18.984.6★2,280 rev

Newest

by launch date

ESSENHERB Tea Tree Relief Foam Cleanser for Acne-Prone & Sensitive Skin | Gentle Daily Face Wash with 5-Type Cica Complex | Soothes Redness Minimizes Pores & Hydrates | Korean Skincare 5.07 fl oz

ESSENHERB$15.28786 rev

3mo ago

Mineaderm Tea Tree Oil Face Wash Daily Facial Cleanser for Oily & Acne-Prone Skin Acne Face Wash for Women and Men with Aloe Vera Panthenol & Bisabolol -13.53 fl oz

Mineaderm$14.1083 rev

1y ago

Tea Tree Face Wash Natural Tea Tree Soap Exfoliating Facial Cleanser Tea Tree Oil Fights Acne Skin Irritation and Prevents Breakouts Deeply Cleansing Hydrating Liquid Soap for Calm Fresh Skin

Herblov$4.8374 rev

1y ago

Tea Tree Face Wash Natural Tea Tree Soap Exfoliating Facial Cleanser Tea Tree Oil Fights Acne Skin Irritation and Prevents Breakouts Deeply Cleansing Hydrating Liquid Soap for Calm Fresh Skin

Healov$6.89178 rev

2y ago

NOVEHA Extra Strength Tea Tree Eyelid & Face Foaming Cleanser Daily Cleansing Foam with Tea Tree Oil Coconut Oil Vitamin E & Pro-Vitamin B5 For Eyelids Lashes & Face 3.38 fl oz (100ml)

NOVEHA$19.581,772 rev

3y ago

What buyers say about tea tree face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“All of this brands shampoo product products are very good”

Cleansing12%

“Feels clean”

Smell8%

“Great smell”

Soft Feel7%

“find it is soothing”

Efficiency7%

“Effective”

Suitability Combination Skin5%

“it works well with my sensitive skin”

Ease Of Cleaning4%

“I found this cleanser to be very effective”

Moist/Dry4%

“Doesnt dry out his skin”

Value For Money4%

“Good value”

Allergies3%

“no irritation at all”

What buyers complain about

Smell14%

“Truly a gross odor”

Allergies12%

“Irritating”

Moist/Dry7%

“VERY DRYING”

Value For Money6%

“I wish the product was a little cheaper”

Functionality-Overall4%

“which barely worked at the time”

Dilute/Watery3%

“Consistency is water”

Ease Of Cleaning3%

“just doesnt do a good job of cleansing”

Advertised Vs Actual Product3%

“Slight misnomer as this product should be called 'Mint Face Wash With Tea Tree Oil'”

Suitability Dry Skin2%

“Does not dry skin out”

Residue1%

“plus they leave behind that skeevy feeling film that takes forever to get rid off”

Top return reasons

Leak-Proof16%

Advertised Vs Actual Product13%

Smell13%

Size-Overall9%

Motor Power6%

Functionality-Overall5%

Ingredients-Overall5%

Skin Health4%