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Tea Tree Face Wash

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 86% of clicks, so Tea Tree Face Wash is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$354K/yr300K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
65%top-5 click share · 11 brands · 666 sellers

Flapen Score

Tea Tree Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Tea Tree Face Wash is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Tree Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Tea Tree Face Wash 300K times last year and spent an estimated $354K. The top 5 brands take 86% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
7.8%
Market size, estimated
$354Ka year
Peak month
November1.3× the quietest month
Top search term
tea tree face wash86K searches a year

02 · Price

A sale here is worth $15.12.

Listings sell for $15.12 on average, from $4.83 to $33.70. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $15.12 that is $15K to $19K a year per listing.

Average price
$15.12inside the $15 to $100 sweet spot
Price range
$4.83–$33.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$15K–$19K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #716 within Cleansers. It carries 2,199 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#716in Cleansers
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,199per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
81 months

Products

Top Tea Tree Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$35K$71K$106K$142K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

666

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

  • Desert Essence58%
  • EYEECO8%
  • Botanic Hearth8%
  • The Body Shop8%
  • ESSENHERB4%
  • SKIN NUTRITION BOTANICALS3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Tea Tree Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Tea Tree Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea tree face wash86K/yr
  • desert essence64K/yr
  • tea tree oil face wash33K/yr
  • desert essence face wash26K/yr
  • alaffia face wash17K/yr
  • desert essence tea tree oil17K/yr
  • tea tree cleanser7K/yr
  • tea tree facial cleanser6K/yr
  • dessert essential face wash5K/yr
  • dessert essence6K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Tree Face Wash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%−0.11

Truly a gross odor

Funny smell

Strong smell

Allergies12%−0.05

Irritating

Skin irritation

Itchy, itchy itchy

Moist/Dry7%−0.02

VERY DRYING

not very hydrating

super dry after washing throughly

Value For Money6%

I wish the product was a little cheaper

A bit pricey

it is expensive

Functionality-Overall4%−0.05

which barely worked at the time

Didn't work for me

Not effective

Love

Quality-Overall16%+1.21

All of this brands shampoo product products are very good

Great quality shampoo

Excellent Product

Cleansing12%+0.79

Feels clean

Clean feel

Good cleanse

Smell8%−0.11

Great smell

Smells so refreshing

The scent is wonderful if you enjoy that fresh

Soft Feel7%

find it is soothing

Gentle and soft

I found that this was very gentle

Efficiency7%+0.36

Effective

This product works great

It works well on eye lids

Return

0.5% Return rate 28% Fixable by listing

Leak-Proof16%▂▆▆█▆▇
Advertised Vs Actual Product13%▅▅▅▆█▄

Slight misnomer as this product should be called 'Mint Face Wash With Tea Tree Oil'

not the description on amazon

Not the same

Smell13%▆▅▅▅▄█

Truly a gross odor

Funny smell

Strong smell

Size-Overall9%█▂█▆▃▆
Motor Power6%▂█▅▅▃▅

FAQ

Common Tea Tree Face Wash questions

Answered from the same tracked data.