Is tea tree face profitable to sell on Amazon United States?

The niche generates $228K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (49/100).

How competitive is the tea tree face niche?

7 brands and 89 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in tea tree face?

Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Smell. The return rate is 0.3%.

When does demand for tea tree face peak?

Demand peaks in Jan–Nov; the busiest month runs 2.4× the quietest.

What does it cost to enter the tea tree face niche?

Listings span $4.86–$61.81; the average listing price is $17.27 (sweet spot $15–$100). The average incumbent carries 739 reviews — the moat a new listing must climb.

tea tree face

Skip it

Soft demand (-15.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$17.27

avg listing price — sweet spot $15–$100

Price range

Great$4.86–$61.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good738.72

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$228K

$228K/yr · 178K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, tea tree face is a $228K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

tea tree face market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $216K–$259K; units × avg price
Conversion rate: 7.4%
Avg BSR: #818
Page quality: 0%
Prime: 89%
Sponsored: 61%
Out of stock: 11.3%
Avg brand age: 61 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Burt's Bees37%
e.l.f.25%
Bubble Skincare14%
Lazy Society10%
Desert Essence7%
HERO COSMETICS6%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -15.0% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 2.4×

Open Trend

Top tea tree face search terms

burts bees blemish stick25K/yr -27.8%7.2% conv.
blemish stick15K/yr +1.6%3.1% conv.
bubble acne14K/yr +2.3%4.8% conv.
elf acne10K/yr -12.8%8.4% conv.
burts bees acne spot treatment12K/yr -7.5%3.9% conv.
burts bees herbal blemish stick12K/yr -31.9%8.3% conv.
desert essence blemish touch stick9K/yr -4.0%9.2% conv.
elf blemish breakthrough10K/yr -11.0%10.1% conv.
bubble acne kit9K/yr -0.9%1.2% conv.
acne stick5K/yr +27.8%4.3% conv.

All search terms

Top tea tree face products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burts Bees Herbal Blemish Stick 0.26 Fl Oz (Pack of 2) Tea Tree Oil Infused Soothing Exfoliating Cleansing Unisex

Burt's Bees$30.164.5★3,984 rev

e.l.f. SKIN Blemish Breakthrough Blemish Fighting Spot Gel Roll-on Blemish Spot Gel For Targeting & Treating Blemishes Infused With Salicylic Acid

e.l.f.$4.864.5★2,336 rev

Bubble Skincare Knock Out 1.8% Salicylic Acid Acne Spot Treatment - Deep Cleansing Blemish Spot Treatment with Wintergreen & Willow Bark Extract - Clarifies & Calms Oily Skin (10ml)

Bubble Skincare$8.944.5★553 rev

Lazy Society Teatree oil Roll-On 100% Spot Care for Acne Treatment - Gentle on Sensitive Skin Targets Acne Pimples Blemishes and Zits. Face and Skin Spot Care Treatment for Acne 0.18oz.

Lazy Society$12.514.1★107 rev

Hero Cosmetics Pimple Correct Acne Clearing Gel Pen - Maximum Strength 2% Salicylic Acid Derm-Tested Formula for Current and Future Zits (1 Count)

HERO COSMETICS$19.214.4★125 rev

Newest

by launch date

Hero Cosmetics Pimple Correct Acne Clearing Gel Pen - Maximum Strength 2% Salicylic Acid Derm-Tested Formula for Current and Future Zits (1 Count)

HERO COSMETICS$19.21125 rev

7mo ago

Bubble Skincare All Clear Anti-Breakout Foaming Face Wash - 2% Salicylic Acid Cleanser for Acne-Prone Skin Gentle Facial Cleanser for Oily Combination & Sensitive Skin (125 ml)

Bubble Skincare$14.1055 rev

10mo ago

SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask

SKINTIFIC$11.28202 rev

1y ago

Burts Bees Clear and Balanced Herbal Blemish Patch for Women - 24 Count Patches

Burt's Bees$12.6548 rev

1y ago

e.l.f. SKIN Blemish Breakthrough Stick It To Zits Pimple Patches Helps Reduce The Look of Blemishes & Heal Vegan & Cruelty-free 36 Patches

e.l.f.$8.29603 rev

2y ago

What buyers say about tea tree face

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall10%

“Excellent product”

Efficiency10%

“Goes On Clear And It Is So Effective”

Suitability Combination Skin9%

“Great product for sensitive skin”

Value For Money7%

“Great for the price”

Ease Of Application6%

“easy to apply”

Symptom Reduction6%

“Acne free, clear and smooth blessing”

Ease Of Use4%

“the easy to work with”

Moist/Dry4%

“dries down nicely”

Smell4%

“Light scent”

Soft Feel4%

“This makes a soft”

What buyers complain about

Functionality-Overall13%

“it barely worked”

Moist/Dry8%

“I get a little dry”

Smell6%

“No fragrance either”

Suitability Dry Skin5%

“do not use if you have super dry skin”

Value For Money5%

“Waste of money”

Size-Overall4%

“small size”

Skin Health3%

“after washing when I use my other bubble products I can feel my skin burning”

Advertised Vs Actual Product3%

“This product did nothing like on the videos”

Allergies3%

“painful breakouts under the skin”

Sensitivity-Overall3%

“One caveat, if you have very sensitive skin, be careful...the eucalyptus is pungent and might cause some redness”

Top return reasons

Functionality-Overall32%

Advertised Vs Actual Product10%

Leak-Proof8%

Product Condition6%

Defective Material/Parts5%

Dispensing Mechanism5%

Smell5%

Skin Health4%

Value For Money4%

Ingredients-Overall4%

Common questions

Is tea tree face profitable to sell on Amazon United States?: The niche generates $228K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (49/100).
How competitive is the tea tree face niche?: 7 brands and 89 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in tea tree face?: Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Smell. The return rate is 0.3%.
When does demand for tea tree face peak?: Demand peaks in Jan–Nov; the busiest month runs 2.4× the quietest.
What does it cost to enter the tea tree face niche?: Listings span $4.86–$61.81; the average listing price is $17.27 (sweet spot $15–$100). The average incumbent carries 739 reviews — the moat a new listing must climb.