Is tea tree deodorant profitable to sell on Amazon United States?

The niche generates $51K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the tea tree deodorant niche?

9 brands and 99 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in tea tree deodorant?

Top complaints mined from reviews: Smell, Ingredients-Overall, Functionality-Overall. The return rate is 0.6%.

When does demand for tea tree deodorant peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the tea tree deodorant niche?

Listings span $6.72–$23.90; the average listing price is $12.25 (sweet spot $15–$100). The average incumbent carries 1,840 reviews — the moat a new listing must climb.

tea tree deodorant

Worth a look

Shows low returns (0.6%), but a small market ($51K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+27.0%

90-day search growth — must beat 0% to launch

Avg price

Good$12.25

avg listing price — sweet spot $15–$100

Price range

Good$6.72–$23.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,839.88

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$51K

$51K/yr · 53K searches

According to Flapen's Amazon United States niche tracking, tea tree deodorant is a $51K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

tea tree deodorant market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $74K–$98K; units × avg price
Conversion rate: 7.8%
Avg BSR: #589
Page quality: 0%
Prime: 94%
Sponsored: 53%
Out of stock: 2.1%
Avg brand age: 76 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

JASON78%
Thursday Plantation5%
Tom's of Maine4%
The Yellow Bird3%
Viking Revolution3%
Desert Essence3%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top tea tree deodorant search terms

jason deodorant17K/yr +15.2%11.3% conv.
tea tree deodorant13K/yr +37.1%3.6% conv.
jason deodorant for women10K/yr +38.0%11.3% conv.
jason deodorant for men7K/yr +15.7%15.2% conv.
tea tree deodorant for men4K/yr +51.3%2.9% conv.
tea tree oil deodorant3K/yr +13.8%3.2% conv.

All search terms

Top tea tree deodorant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jason Aluminum Free Deodorant Stick Calming Lavender 2.5 Oz

JASON$6.724.1★5,071 rev

Jason Aluminum Free Deodorant Stick Purifying Tea Tree 2.5 Oz (Pack of 1)

JASON$7.344.1★5,071 rev

Jason Aluminum Free Deodorant Stick Purifying Tea Tree 2.5 Oz (Pack of 3)

JASON$16.284.1★5,071 rev

Jason Mens Refreshing Deodorant Stick 2.5 oz

JASON$7.504.1★642 rev

Jason Purifying Tea Tree Deodorant Stick - 2.5 oz

JASON$9.024.3★734 rev

Newest

by launch date

Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Sea Salt & Cedar 2.3 oz (Pack of 2)

Native$18.89711 rev

7mo ago

Viking Revolution Tea Tree Deodorant for Men - Aluminum Free with Shea Butter and Tapioca Starch - Stain-Free and Baking Soda-Free - Natural Deodorant (2.65oz)

Viking Revolution$9.821,220 rev

1y ago

Charcoal Deodorant for Men & Women with Tea Tree & Peppermint - Baking Soda Free Deodorant & Aluminum Free Magnesium Formula - Made in USA with Natural & Organic Ingredients - Fresh Mint Scent

The Yellow Bird$14.70269 rev

2y ago

Toms of Maine Lemongrass Tea Tree Aluminum Free Natural Deodorant For Women & Men | Goes on Clear | Odor & Wetness Protection | Naturally Derived and Moisture-Locking Ingredients | 3.25 oz (2 Pack)

Tom's of Maine$17.65663 rev

2y ago

Desert Essence Lavendar Tea Tree Deodorant 100% Plastic Free Natural Odor Protection Aluminum & Paraben Free with Tea Tree & Shea Butter Eco-Friendly Vegan Deodorant for Women & Men 2.25 oz

Desert Essence$11.81179 rev

3y ago

What buyers say about tea tree deodorant

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“Amazing scent”

Quality-Overall14%

“Excellent product”

Value For Money4%

“Good price and value”

Soft Feel4%

“Smooth”

Moist/Dry3%

“It's easiest to apply after a shower when the skin is a little damp”

Suitability Combination Skin3%

“It works, and it doesnt irritate my skin”

Toxic/Chemical Free3%

“This is by far the BEST aluminum free”

Ease Of Use2%

“easy to use”

Ingredients-Overall2%

“I love the fact that baking soda is one of the primary ingredients for the deodorant”

Durability2%

“Lasts all day”

What buyers complain about

Smell27%

“Overpowering Scent”

Ingredients-Overall7%

“the ingredient list has changed”

Functionality-Overall7%

“Didn't work for me”

Moist/Dry6%

“Awful - it is very dry and just meh”

Value For Money6%

“therefore way overpriced”

Allergies5%

“then started having an allergic reaction”

Stain Resistance4%

“LEAVES STAINS”

Durability3%

“it fell apart in my hand”

Hard Feel3%

“Stiff”

Adhesion/Stickiness3%

“While it may glide easier it also makes it stickier”

Top return reasons

Smell50%

Advertised Vs Actual Product12%

Functionality-Overall7%

Ingredients-Overall4%

Defective Material/Parts4%

Stain Resistance3%

Value For Money2%

Size-Overall2%

Leak-Proof1%

Durability1%

Common questions

Is tea tree deodorant profitable to sell on Amazon United States?: The niche generates $51K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the tea tree deodorant niche?: 9 brands and 99 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in tea tree deodorant?: Top complaints mined from reviews: Smell, Ingredients-Overall, Functionality-Overall. The return rate is 0.6%.
When does demand for tea tree deodorant peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the tea tree deodorant niche?: Listings span $6.72–$23.90; the average listing price is $12.25 (sweet spot $15–$100). The average incumbent carries 1,840 reviews — the moat a new listing must climb.