taylor swift perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$66.21avg listing price — sweet spot $15–$100
Market size
Okay$160K$160K/yr · 184K searches
Price range
Okay$13.22–$299.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,436.89avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, taylor swift perfume is a $160K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
taylor swift perfume market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $132K–$166K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,813
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 11%
- Out of stock
- 23.5%
- Avg brand age
- 81 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Ariana Grande67%
- Wonderstruck Taylor Swift27%
- Taylor Swift3%
- Vera Wang2%
- SCENT BEAUTY2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
Top taylor swift perfume search terms
- taylor swift perfume71K/yr
- ari by ariana grande perfume17K/yr
- wonderstruck perfume10K/yr
- ari ariana grande perfume10K/yr
- wonderstruck by taylor swift17K/yr
- ari by ariana grande6K/yr
- taylor swift wonderstruck perfume10K/yr
- ari perfume10K/yr
- ariana grande perfume ari5K/yr
- taylor swift perfume wonderstruck8K/yr
Top taylor swift perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ari by Ariana Grande Eau de Parfum Womens Perfume 3.4 oz
Ariana Grande$71.764.8★4,879 rev
Taylor Swift Enchanted Wonderstruck Eau de Parfum Spray for Women 3.4 Ounce
Wonderstruck Taylor Swift$299.524.7★776 rev
Ariana Grande Ari Eau de Parfum for Women 1.7 Fl Oz
Ariana Grande$61.894.8★4,879 rev
Ariana Grande Ari Body Mist Floral & Fruity Gourmand Fragrance for Women 8 Fl Oz
Ariana Grande$13.224.6★2,049 rev
Ariana Grande Ari Eau de Parfum for Women 1 Fl Oz
Ariana Grande$49.814.8★4,879 rev
Newest
by launch date
SCENT BEAUTY Sabrina Carpenter Eau de Parfum - Sweet Tooth - 1 fl oz
SCENT BEAUTY$27.803,773 rev
Taylor Swift Enchanted EDP (Bath Gel 1.7 fl oz 50 ml Small)
Taylor Swift$19.8713 rev
Ari by Ariana Grande Eau de Parfum Womens Perfume 3.4 oz
Ariana Grande$71.764,879 rev
Ariana Grande Ari Eau de Parfum for Women 1 Fl Oz
Ariana Grande$49.814,879 rev
Ariana Grande Ari Body Mist Floral & Fruity Gourmand Fragrance for Women 8 Fl Oz
Ariana Grande$13.222,049 rev
Trending
90-day click momentumTaylor Swift Enchanted EDP (Bath Gel 1.7 fl oz 50 ml Small)
Taylor Swift$19.874.1★
Ari by Ariana Grande Eau de Parfum Womens Perfume 3.4 oz
Ariana Grande$71.764.8★
Taylor Swift Enchanted Wonderstruck Eau de Parfum Spray for Women 3.4 Ounce
Wonderstruck Taylor Swift$299.524.7★
Ariana Grande Ari Eau de Parfum for Women 1 Fl Oz
Ariana Grande$49.814.8★
Ariana Grande Ari Eau de Parfum Long Lasting Fragrance with Pear Raspberry and Vanilla Orchid Floral Gourmand Womens Perfume Travel Size 0.25 Fl Oz
Ariana Grande$28.004.5★
What buyers say about taylor swift perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Gift”
“Good price”
“so fruity and soft in one”
“Great product”
“its perfect for my purse”
“as described”
“I love design of the perfume bottle its adorable and functional”
“Pretty”
“Its light and lasts”
What buyers complain about
“Bad smell”
“It not very long lasting”
“False Advertisement”
“The bottle size was kind of small in my opinion”
“But Walmart is cheaper”
“a lil to strong for me”
“Bottle was leaking”
“with it being a little difficult to open”
“But, the atomizer is not functional”
“Item was used”
Common questions
- Is taylor swift perfume profitable to sell on Amazon United States?
- The niche generates $160K/yr across 9 tracked products. 90-day search growth is -23.6%. Flapen's verdict: Skip it (30/100).
- How competitive is the taylor swift perfume niche?
- 5 brands and 49 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in taylor swift perfume?
- Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for taylor swift perfume peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
- What does it cost to enter the taylor swift perfume niche?
- Listings span $13.22–$299.52; the average listing price is $66.21 (sweet spot $15–$100). The average incumbent carries 8,437 reviews — the moat a new listing must climb.