Taupe Eyeshadow

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $670K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

3.2%

Market size, estimated

$670Ka year

Peak month

January1.7× the quietest month

Top search term

cream eyeshadow445K searches a year

Listings sell for $9.39 on average, from $1.94 to $34.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $9.39 that is $5K to $7K a year per listing.

Average price

$9.39under the $15 to $100 sweet spot

Price range

$1.94–$34.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

1.9%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #101 within Eyes. It carries 10,129 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

98%

Out of stock, average day

0.7%

Average rank

#101in Eyes

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

10,129per listing

Listings tracked

113

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

54 months