Taupe Eyebrow Pencil
FailThe average product has 22,496 reviews to catch up to, so Taupe Eyebrow Pencil is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $160K/yr113K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 71%top-5 click share · 11 brands · 98 sellers
Flapen Score
Taupe Eyebrow Pencil against its category
The dotted line is the Beauty & Personal Care average. Past it, Taupe Eyebrow Pencil is stronger. Inside it, weaker.
Market
The Taupe Eyebrow Pencil market on Amazon at a glance
Shoppers on Amazon United States searched for Taupe Eyebrow Pencil 113K times last year and spent an estimated $160K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Mar–Aug–Sep–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 17.5% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 17.5%
- Market size, estimated
- $160Ka year
- Peak month
- September5.4× the quietest month
- Top search term
- taupe eyebrow pencil50K searches a year
02 · Price
A sale here is worth $8.07.
Listings sell for $8.07 on average, from $2.15 to $22.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $8.07 that is $6K to $8K a year per listing.
- Average price
- $8.07under the $15 to $100 sweet spot
- Price range
- $2.15–$22.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $6K–$8K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Eyes. It carries 22,496 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #73in Eyes
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 22,496per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Taupe Eyebrow Pencil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Taupe 0.006 Oz
- Price
- $3.79
- Rating
- 4.6/5
- Reviews
- 70,522
- Age
- 11y ago

NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Eyebrow Pencil - Taupe
- Price
- $10.10
- Rating
- 4.5/5
- Reviews
- 72,027
- Age
- 11y ago

e.l.f. Ultra Precise Brow Pencil Dual-Ended Ultra Fine Tip Defines & Fills Eyebrows Creamy Formula Vegan & Cruelty-Free Taupe
- Price
- $6.68
- Rating
- 4.6/5
- Reviews
- 12,990
- Age
- 7y ago

wet n wild Ultimate Eyebrow Retractable Definer Pencil Taupe Dual-Sided Brow Brush Fine Tip Shapes Defines Fills Brow Makeup
- Price
- $3.20
- Rating
- 4.4/5
- Reviews
- 3,620
- Age
- 8y ago

e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Taupe
- Price
- $3.85
- Rating
- 4.5/5
- Reviews
- 12,070
- Age
- 2y ago
Trending
estimated 90-day click momentum
e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Taupe
- Price
- $7.83
- Rating
- 4.1/5
- Reviews
- 501
- Age
- 7mo ago

e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Blonde 0.006 Oz
- Price
- $3.72
- Rating
- 4.6/5
- Reviews
- 70,522
- Age
- 7y ago

Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Blonde 1 Count Packaging May Vary
- Price
- $7.73
- Rating
- 4.6/5
- Reviews
- 21,289
- Age
- 7y ago

LAURA GELLER NEW YORK Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel Taupe Fills Sparse Brows Defines & Sets Smudge-Proof Long-Lasting Natural Finish
- Price
- $16.50
- Rating
- 4.3/5
- Reviews
- 4,606
- Age
- 5y ago

LOreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil Ultra-Fine Mechanical Pencil Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps Taupe 0.003 Oz
- Price
- $9.05
- Rating
- 4.5/5
- Reviews
- 55,596
- Age
- 5y ago
Newest
by launch date
e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Taupe
- Price
- $7.83
- Rating
- 4.1/5
- Reviews
- 501
- Age
- 7mo ago

CLLFUU Brow Pencil 4 Pcs Precision Taupe Eyebrow Pencil Defines Creates Full Long Lasting for Perfect Brows Professional Natural-Looking Micro Eyebrow Pencils for Women Eyebrow Color
- Price
- $7.88
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 1y ago

NYX PROFESSIONAL MAKEUP Powder Louder Eyebrow Pencil Brow Pencil with Buildable Volume For Up To 12HR Wear Vegan Formula - Taupe
- Price
- $5.25
- Rating
- 4.2/5
- Reviews
- 1,789
- Age
- 2y ago

e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Taupe
- Price
- $3.85
- Rating
- 4.5/5
- Reviews
- 12,070
- Age
- 2y ago

Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Taupe (Packaging May Vary)
- Price
- $7.82
- Rating
- 4.6/5
- Reviews
- 21,289
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
98
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
11%
- e.l.f.43%
- NYX PROFESSIONAL MAKEUP29%
- wet n wild7%
- MAYBELLINE4%
- COVERGIRL3%
- L.A. COLORS3%
- Open — no brand owns it (5 brands, 11%)
Demand
Taupe Eyebrow Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Aug, Sep, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Taupe Eyebrow Pencil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- taupe eyebrow pencil50K/yr
- elf taupe eyebrow pencil11K/yr
- taupe brow pencil10K/yr
- eyebrow pencil taupe9K/yr
- nyx taupe eyebrow pencil7K/yr
- elf eyebrow pencil taupe5K/yr
- nyx micro brow pencil taupe5K/yr
- taupe eyebrow5K/yr
- nyx eyebrow pencil taupe4K/yr
- brow pencil taupe3K/yr
Reviews and returns
What reviews say buyers love and hate about Taupe Eyebrow Pencil
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Taupe Eyebrow Pencil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









