Skip to content

Tattoo Supplies

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -14.8% this quarter, so Tattoo Supplies is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$1.4M/yr3.5M searches / yr
90-day growth
-14.8%search demand this quarter
Competition
27%top-5 click share · 54 brands · 96 sellers

Flapen Score

Tattoo Supplies against its category

The dotted line is the Beauty & Personal Care average. Past it, Tattoo Supplies is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tattoo Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Tattoo Supplies 3.5M times last year and spent an estimated $1.4M. The top 5 brands take 35% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
2.2%
Market size, estimated
$1.4Ma year
Peak month
December1.3× the quietest month
Top search term
tattoo supplies1.9M searches a year

02 · Price

A sale here is worth $18.69.

Listings sell for $18.69 on average, from $2.91 to $149.50. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $18.69 that is $14K to $19K a year per listing.

Average price
$18.69inside the $15 to $100 sweet spot
Price range
$2.91–$149.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$19K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Piercing & Tattoo Supplies. It carries 4,318 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#131in Piercing & Tattoo Supplies
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,318per listing
Listings tracked
63

04 · Newcomers

Amazon counts 7 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tattoo Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

$0$28K$56K$85K$113K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 falling

Sellers

96

Top-5 brand share

35%

Top 20: 74%

Top-5 click share

27%

Top 20: 66%

Open market

60%

  • Miuxia9%
  • AZEN8%
  • Emalla7%
  • Wormhole Tattoo6%
  • Dynamic Color Co5%
  • POSEIDON5%

Demand

Tattoo Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Tattoo Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tattoo supplies1.9M/yr
  • tattoo757K/yr
  • tattoo equipment129K/yr
  • tattoo accessories136K/yr
  • tattoo stuff98K/yr
  • tattoo supplies and equipment98K/yr
  • tatto74K/yr
  • tattoo essentials33K/yr
  • tattoo equipment and supplies44K/yr
  • tattooing supplies31K/yr

Reviews and returns

What reviews say buyers love and hate about Tattoo Supplies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.03

Made small

Its so big

they just don't fit securely

Quality-Overall8%+1.31

Awful quality

Quality control is terrible for this product

Very cheap quality

Thickness6%−0.03

Not as thick

Not thick like the picture shows the box came damaged

Expected it to be thicker

Adhesion/Stickiness6%−0.03

Terrible adhesive

Does not stick

Like other reviews state it does not adhere well

Allergies5%−0.03

Gave me a Rash

Allergic reaction

causing burning sensations

Love

Quality-Overall20%+1.31

The build quality is great

Nice product from a great seller

Amazing quality

Value For Money13%+0.73

Great deal

Great purchase for the price

Fair price

Advertised Vs Actual Product8%+0.56

Exactly as advertised

As described

As advertised

Ease Of Use8%+0.48

Ease of use

Goes on easy

Easy to handle

Size-Overall4%−0.03

They fit snug

Fit great

Fits like a glove

Return

0.4% Return rate 49% Fixable by listing

Size-Overall28%▇▇▇▇██

Made small

Its so big

they just don't fit securely

Functionality-Overall10%█▆▆▆▅▅

Didn't work

it never worked

it won't turn on

Advertised Vs Actual Product9%▇▇███▇
Adhesion/Stickiness9%▇▇███▇

Terrible adhesive

Does not stick

Like other reviews state it does not adhere well

Value For Money5%▆▇▅▆██

Expensive

Little pricey

Waste of money

FAQ

Common Tattoo Supplies questions

Answered from the same tracked data.