tattoo soap
Worth a lookShows low returns (0.7%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Price range
Great$7.75–$39.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.24avg listing price — sweet spot $15–$100
Market size
Good$549K$549K/yr · 252K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,425.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, tattoo soap is a $549K/yr Amazon United States market (252K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
tattoo soap market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $457K–$610K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 5.6%
- Avg brand age
- 62 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
26
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
16%
- Tattoo Goo29%
- Mad Rabbit19%
- Hustle Butter Deluxe15%
- Saniderm10%
- H2Ocean9%
- After Inked3%
- Open — no brand owns it (9 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top tattoo soap search terms
- tattoo soap94K/yr
- hustle butter soap23K/yr
- tattoo soap antibacterial20K/yr
- tattoo wash15K/yr
- antibacterial soap for tattoos13K/yr
- tattoo aftercare soap12K/yr
- tattoo cleaner12K/yr
- tattoo antibacterial soap7K/yr
- tattoo foam soap7K/yr
- unscented soap for tattoos6K/yr
Top tattoo soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tattoo Goo Cleansing Soap 3 oz For Piercing & Tattoo Aftercare Hydrates and Cleans Dirt pH Balanced Soap Leaves No Residue No Fragrance Alcohol Laonin or Petroleum Jelly
Tattoo Goo$9.244.7★4,252 rev
Mad Rabbit Tattoo Aftercare Soap - Tattoo Soap for New Tattoo - Fragrance Free Foam Wash - Unscented Cleaner Made with Clean + Vegan Ingredients 2oz
Mad Rabbit$11.364.8★664 rev
Hustle Bubbles Tattoo Aftercare Tattoo Soap - Dermatologist Tested Cleanser To Clean New Tattoos & Piercings - Essential Body Art Supplies 7oz
Hustle Butter Deluxe$20.724.7★3,012 rev
Tattoo Goo Tattoo Aftercare Kit 3 Piece Set Includes Antimicrobial Soap Tattoo Balm & Healing Lotion Main Vibrant Color & Glow Complete Kit for Fresh Ink Ongoing Ink Maintenance & Piercing Care
Tattoo Goo$15.344.6★9,661 rev
H2Ocean Tattoo Soap Antibacterial - Tattoo Aftercare Foam Wash for New Tattoos & Piercings Fragrance Free Unscented Foam Cleaner with Aloe Vera Travel Size for Sensitive Skin - 7 oz
H2Ocean$19.954.5★5,420 rev
Newest
by launch date
Miuxia Green Soap Tattoo 16.9OZ with 7OZ Foam Bottle Ultra Concentrated Green Soap Make 1.3 Gallons Tattoo Supplies
Miuxia$16.20104 rev
Vereclue Green Soap Tattoo (4OZ) - Concentrated Tattoo Soap with Foaming Bottle 120ml Wash Cleaning Supplies for Tattoos Piercings Clean Skin Equipment
Vereclue$9.2456 rev
H2Ocean Tattoo Soap Antibacterial - Tattoo Aftercare Foam Wash for New Tattoos & Piercings Fragrance Free Unscented Foam Cleaner with Aloe Vera Travel Size for Sensitive Skin - 7 oz
H2Ocean$19.955,420 rev
Poked Tattoo Aftercare Soap with Soothing Botanicals & Natural Skin Purifiers (6.7 Fl Oz)
Poked$14.6439 rev
Rayyl Green Soap Tattoo 16.9OZ Ultra Concentrated & 7OZ Foam Bottle Kit Make 1.3 Gallons Green Soap Vegan Formula Professional Skin Cleanser for Tattoos & Piercings Value Pack...
Rayyl$16.18116 rev
Trending
90-day click momentumMiuxia Green Soap Tattoo 16.9OZ with 7OZ Foam Bottle Ultra Concentrated Green Soap Make 1.3 Gallons Tattoo Supplies
Miuxia$16.204.7★
H2Ocean Tattoo Soap Antibacterial - Tattoo Aftercare Foam Wash for New Tattoos & Piercings Fragrance Free Unscented Foam Cleaner with Aloe Vera Travel Size for Sensitive Skin - 7 oz
H2Ocean$19.954.5★
Rayyl Green Soap Tattoo 16.9OZ Ultra Concentrated & 7OZ Foam Bottle Kit Make 1.3 Gallons Green Soap Vegan Formula Professional Skin Cleanser for Tattoos & Piercings Value Pack...
Rayyl$16.184.7★
Poked Tattoo Aftercare Soap with Soothing Botanicals & Natural Skin Purifiers (6.7 Fl Oz)
Poked$14.644.7★
Vereclue Green Soap Tattoo (4OZ) - Concentrated Tattoo Soap with Foaming Bottle 120ml Wash Cleaning Supplies for Tattoos Piercings Clean Skin Equipment
Vereclue$9.244.8★
What buyers say about tattoo soap
What buyers praise and complain about, mined from review topics.What buyers love
“Better than other products”
“No strong odor”
“Very moisturizing”
“Good price”
“Easy to use”
“skin feeling clean”
“It's very effective”
“makes my skin so soft”
“As advertised”
“works well for cleaning purposes”
What buyers complain about
“causing burning sensations”
“Expensive”
“Not super fond of the scent”
“Its so big”
“Dried out my skin”
“Product arrived leaking though”
“It's very greasy”
“It he a bad reaction on my skin”
“it was clearly used”
“Annoying residue”
Top return reasons
Common questions
- Is tattoo soap profitable to sell on Amazon United States?
- The niche generates $549K/yr across 21 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the tattoo soap niche?
- 15 brands and 26 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in tattoo soap?
- Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.7%.
- When does demand for tattoo soap peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the tattoo soap niche?
- Listings span $7.75–$39.46; the average listing price is $15.24 (sweet spot $15–$100). The average incumbent carries 4,425 reviews — the moat a new listing must climb.