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Tattoo Markers

Maybe

Returns run at only 1.1% of orders. But the average product has 2,899 reviews to catch up to, so Tattoo Markers is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$790K/yr929K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
59%top-5 click share · 18 brands · 49 sellers

Flapen Score

Tattoo Markers against its category

The dotted line is the Beauty & Personal Care average. Past it, Tattoo Markers is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tattoo Markers market on Amazon at a glance

Shoppers on Amazon United States searched for Tattoo Markers 929K times last year and spent an estimated $790K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 929K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $790K a year.

Searches, last 12 months
929K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
5.9%
Market size, estimated
$790Ka year
Peak month
December2.9× the quietest month
Top search term
tattoo markers172K searches a year

02 · Price

A sale here is worth $14.47.

Listings sell for $14.47 on average, from $6.05 to $28.64. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $14.47 that is $22K to $29K a year per listing.

Average price
$14.47under the $15 to $100 sweet spot
Price range
$6.05–$28.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$22K–$29K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #401 within Body. It carries 2,899 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#401in Body
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,899per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tattoo Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$40K$79K$119K$158K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

49

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

25%

  • BODYMARK24%
  • Anmmy19%
  • Ponhey9%
  • Metker8%
  • HAWINK8%
  • Element Tattoo Supply6%

Demand

Tattoo Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Tattoo Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tattoo markers172K/yr
  • tattoo markers for skin86K/yr
  • skin markers65K/yr
  • tattoo pens80K/yr
  • body markers76K/yr
  • temporary tattoo markers121K/yr
  • temporary tattoo pen29K/yr
  • body markers for skin42K/yr
  • skin safe markers32K/yr
  • tattoo marker33K/yr

Reviews and returns

What reviews say buyers love and hate about Tattoo Markers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color13%+0.56

The color is dark

The color isn't as bright as I hoped

Not black

Durability9%

Disappointingly short-lived

Not as long lasting as i had hoped

Doesn't last

Advertised Vs Actual Product5%−0.05

Not as pictured

False Advertisement

I feel like it was very misleading

Allergies5%−0.06

This was a severe allergic reaction

can cause irritation

obvious red reaction on skin

Value For Money5%−0.03

They feel a little overpriced for what you get

Waste of money

Not worth it

Love

Color24%+0.56

Vivid colors

Bright colors

Beautiful colors

Quality-Overall10%+0.50

Good product for what it's meant for

a quality product that delivered exactly what they claimed

Amazing quality

Ease Of Use9%+0.44

Easily removed

Easy to use

Easy to remove

Fun/Entertainment Experience8%+0.99

Good fun

It was super fun

Fun for kids

Durability7%

They are durable

Stays on for days

they still are working wonderfully

Return

1.1% Return rate 45% Fixable by listing

Advertised Vs Actual Product17%▅▅▇▆█▆

Not as pictured

False Advertisement

I feel like it was very misleading

Functionality-Overall13%▃▆▇█▄▅

some of the markers don't work at all

These do not work

it didnt work optimally

Color12%▆▅█▄▇▇

The color is dark

The color isn't as bright as I hoped

Not black

Value For Money6%▅▆▃▄▃█

They feel a little overpriced for what you get

Waste of money

Not worth it

Dry/Empty Ink6%▇▆▇█▅▇

FAQ

Common Tattoo Markers questions

Answered from the same tracked data.