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Tattoo Lotion

Maybe

An estimated 0.6% of orders come back. But the average product has 4,697 reviews to catch up to, so Tattoo Lotion is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$563K/yr334K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
59%top-5 click share · 15 brands · 57 sellers

Flapen Score

Tattoo Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Tattoo Lotion is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tattoo Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Tattoo Lotion 334K times last year and spent an estimated $563K. The top 5 brands take 80% of clicks. Demand peaks in Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $563K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
9.3%
Market size, estimated
$563Ka year
Peak month
June2.2× the quietest month
Top search term
tattoo lotion131K searches a year

02 · Price

A sale here is worth $18.03.

Listings sell for $18.03 on average, from $5.91 to $43.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $18.03 that is $18K to $23K a year per listing.

Average price
$18.03inside the $15 to $100 sweet spot
Price range
$5.91–$43.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$23K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #130 within Piercing & Tattoo Supplies. It carries 4,697 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
0.8%
Average rank
#130in Piercing & Tattoo Supplies
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,697per listing
Listings tracked
25

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Tattoo Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

57

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

15%

  • Brand 126%
  • Brand 219%
  • Brand 316%
  • Brand 411%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (9 brands, 15%)

Demand

Tattoo Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.2×

Search terms

Top Tattoo Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tattoo lotion131K/yr
  • tattoo lotion aftercare30K/yr
  • tattoo lotion color enhancement18K/yr
  • jibber jank tattoo serum15K/yr
  • tattoo brightener15K/yr
  • after inked tattoo lotion17K/yr
  • tattoo aftercare lotion18K/yr
  • after inked14K/yr
  • lotion for tattoos10K/yr
  • tattoo brightener for old tattoos8K/yr

Reviews and returns

What reviews say buyers love and hate about Tattoo Lotion

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
7%of negative reviews mention “Allergies”
0.6%of orders come back
“Irritating”
A buyer, on “Allergies”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tattoo Lotion questions

Answered from the same tracked data.