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Tattoo Kit

Maybe

Shoppers spend an estimated $7.8M a year here. But demand is soft, at -9.2% this quarter, so Tattoo Kit is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$7.8M/yr7.4M searches / yr
90-day growth
-9.2%search demand this quarter
Competition
61%top-5 click share · 14 brands · 31 sellers

Flapen Score

Tattoo Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Tattoo Kit is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tattoo Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Tattoo Kit 7.4M times last year and spent an estimated $7.8M. The top 5 brands take 78% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.8M a year.

Searches, last 12 months
7.4M
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
1.9%
Market size, estimated
$7.8Ma year
Peak month
December1.4× the quietest month
Top search term
tattoo gun2.9M searches a year

02 · Price

A sale here is worth $56.04.

Listings sell for $56.04 on average, from $19.12 to $299.75. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $56.04 that is $336K to $448K a year per listing.

Average price
$56.04inside the $15 to $100 sweet spot
Price range
$19.12–$299.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
$336K–$448K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #221 within Piercing & Tattoo Supplies. It carries 837 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#221in Piercing & Tattoo Supplies
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
837per listing
Listings tracked
27

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
41 months

Products

Top Tattoo Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$390K$781K$1.2M$1.6M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

31

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 92%

Open market

17%

  • Wormhole Tattoo25%
  • Neebol24%
  • Dragonhawk15%
  • Vidattx10%
  • HAWINK5%
  • LumenTip4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Tattoo Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tattoo Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tattoo gun2.9M/yr
  • tattoo kit1.2M/yr
  • tattoo machine951K/yr
  • tattoo gun kit475K/yr
  • tattoo kit for beginners complete set164K/yr
  • tattoo machine kit184K/yr
  • tatoo gun kit for beginners170K/yr
  • dragonhawk tattoo machine150K/yr
  • tattoo machines136K/yr
  • tattoo gun kit for beginners128K/yr

Reviews and returns

What reviews say buyers love and hate about Tattoo Kit

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“doesn't work well”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tattoo Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data