tattoo kit
Worth a lookShows a $7.8M/yr market, but soft demand (-9.2% this quarter) keeps it on the watch list.
Market size
Incredible$7.8M$7.8M/yr · 7.4M searches
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$56.04avg listing price — sweet spot $15–$100
Review moat
Good836.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$19.12–$299.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tattoo kit is a $7.8M/yr Amazon United States market (7.4M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
tattoo kit market data
- Units sold / yr
- 125K–150K
- avg 6,000–8,000/product
- Revenue / yr
- $7.0M–$8.4M
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 48%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
31
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
61%
Top 20: 92%
Open market
17%
- Wormhole Tattoo25%
- Neebol24%
- Dragonhawk15%
- Vidattx10%
- HAWINK5%
- LumenTip4%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top tattoo kit search terms
- tattoo gun2.9M/yr
- tattoo kit1.2M/yr
- tattoo machine951K/yr
- tattoo gun kit475K/yr
- tattoo kit for beginners complete set164K/yr
- tattoo machine kit184K/yr
- tatoo gun kit for beginners170K/yr
- dragonhawk tattoo machine150K/yr
- tattoo machines136K/yr
- tattoo gun kit for beginners128K/yr
Top tattoo kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 PCS 1600mAh Tattoo Batteries Tattoo Gun Kit - Wireless Tattoo Machine Kit 20 Tattoo Cartridge Needles Tattoo Ink Set Full Tattoo Supplies for Beginners and Artists Purple
Neebol$35.304.6★395 rev
Tattoo Gun Kit Cartridge Tattoo Machine Kit Tattoo Kit Tattoo Pen for Beginners Rotary Tattoo Pen Type Machine Complete Tattoo Supplies-Auri WTK070
Wormhole Tattoo$44.004.5★5,982 rev
Dragonhawk L3 Wireless Tattoo Kit Complete Tattoo Gun Kit for Beginners Adjustable 7 Stroke Tattoo Pen Machine 2.4-4.2mm Mcore Motor RCA Corded Backup Dual 2000mAh Batteries Tattoo Supplies Set
Dragonhawk$149.504.7★966 rev
POSEIDON Tattoo Gun Kit - Wireless Tattoo Pen Kit Tattoo Kit with 2Pcs Tattoo Battery and 20 Pcs Tattoo Cartridge Needles Complete Tattoo Machine kit Tattoo Supplies for Beginners
Vidattx$44.354.5★612 rev
HAWINK Tattoo Gun Kit with Power Supply LCD digital 1600mAh 2PCS Tattoo Battery
HAWINK$60.064.5★831 rev
Newest
by launch date
LumenTip Wireless Tattoo Gun Kit 2000mAh Tattoo Machine Pen for Beginners & Professional Artists Complete Tattoo Kit with 20 Needles Portable Tattoo Set for Home Studio Body Art Practice Pink
LumenTip$22.6040 rev
LumenTip Wireless Tattoo Machine Kit for Beginners & Professional Artists Complete Tattoo Gun Set with 1600mAh Battery Rotary Pen for Lining & Shading Ideal for Home Studio & Tattoo Training
LumenTip$19.1216 rev
LumenTip Wireless Tattoo Gun Kit 2000mAh Tattoo Machine Pen for Beginners & Professional Artists Complete Tattoo Kit with 20 Needles Portable Tattoo Set for Home Studio Body Art Practice Purple
LumenTip$21.5640 rev
NEDPAIN Tattoo Machine Kit with Pen Ink and Needles for Beginners
nedpain$19.5759 rev
HAWINK Tattoo Gun Kit with Power Supply LCD digital 1600mAh 2PCS Tattoo Battery
HAWINK$60.06831 rev
Trending
90-day click momentum
SuperStroke Zenergy Pistol 1.0 Grey/White
SuperStroke$30.954.8★
Tattoo Gun Kit - Wireless Tattoo Machine Kit with 2 Batteries 20 Tattoo Cartridge Needles Tattoo Ink Set Full Tattoo Supplies for Beginners and Artists
Neebol$38.474.6★
LumenTip Wireless Tattoo Machine Kit for Beginners & Professional Artists Complete Tattoo Gun Set with 1600mAh Battery Rotary Pen for Lining & Shading Ideal for Home Studio & Tattoo Training
LumenTip$19.124.6★
LumenTip Wireless Tattoo Gun Kit 2000mAh Tattoo Machine Pen for Beginners & Professional Artists Complete Tattoo Kit with 20 Needles Portable Tattoo Set for Home Studio Body Art Practice Pink
LumenTip$22.604.5★
LumenTip Wireless Tattoo Gun Kit 2000mAh Tattoo Machine Pen for Beginners & Professional Artists Complete Tattoo Kit with 20 Needles Portable Tattoo Set for Home Studio Body Art Practice Purple
LumenTip$21.564.5★
What buyers say about tattoo kit
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Best deal”
“Easy to Use”
“the battery lasts a long time”
“the gun works great”
“Light weight and smooth”
“Does exactly what it says”
“Easy to assemble”
“Colors are perfect”
“Its very comfortable”
What buyers complain about
“doesn't work well”
“does not feel durable at all”
“Quality on the items is a little mixed”
“doesnt work good on the skin”
“Instructions aren't great”
“Not worth this price”
“Difficult to use”
“which easily led to uneven coloring”
“one day the batteries both stopped working”
“Wont Charge”
Top return reasons
Common questions
- Is tattoo kit profitable to sell on Amazon United States?
- The niche generates $7.8M/yr across 27 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the tattoo kit niche?
- 14 brands and 31 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in tattoo kit?
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 1.0%.
- When does demand for tattoo kit peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the tattoo kit niche?
- Listings span $19.12–$299.75; the average listing price is $56.04 (sweet spot $15–$100). The average incumbent carries 837 reviews — the moat a new listing must climb.