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Tattoo Ink

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -13.1% this quarter, so Tattoo Ink is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$4.7M/yr3.4M searches / yr
90-day growth
-13.1%search demand this quarter
Competition
59%top-5 click share · 9 brands · 21 sellers

Flapen Score

Tattoo Ink against its category

The dotted line is the Beauty & Personal Care average. Past it, Tattoo Ink is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tattoo Ink market on Amazon at a glance

Shoppers on Amazon United States searched for Tattoo Ink 3.4M times last year and spent an estimated $4.7M. The top 5 brands take 89% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
5.6%
Market size, estimated
$4.7Ma year
Peak month
March1.4× the quietest month
Top search term
tattoo ink1.6M searches a year

02 · Price

A sale here is worth $24.69.

Listings sell for $24.69 on average, from $7.39 to $107.58. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $24.69 that is $148K to $198K a year per listing.

Average price
$24.69inside the $15 to $100 sweet spot
Price range
$7.39–$107.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
$148K–$198K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #22 within Piercing & Tattoo Supplies. It carries 2,985 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#22in Piercing & Tattoo Supplies
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,985per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Tattoo Ink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

21

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

8%

  • Brand 163%
  • Brand 29%
  • Brand 39%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 8%)

Demand

Tattoo Ink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tattoo Ink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tattoo ink1.6M/yr
  • dynamic tattoo ink548K/yr
  • black tattoo ink270K/yr
  • tattoo ink set150K/yr
  • dynamic ink95K/yr
  • tattoo ink color set81K/yr
  • dynamic tattoo ink set78K/yr
  • eternal tattoo ink72K/yr
  • black ink tattoo58K/yr
  • tinta para tatuar57K/yr

Reviews and returns

What reviews say buyers love and hate about Tattoo Ink

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Color”
17%of negative reviews mention “Color”
0.3%of orders come back
“Very dark”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Tattoo Ink questions

Answered from the same tracked data.