Skip to content

Tattoo Ink

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -13.1% this quarter, so Tattoo Ink is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$4.7M/yr3.4M searches / yr
90-day growth
-13.1%search demand this quarter
Competition
59%top-5 click share · 9 brands · 21 sellers

Flapen Score

Tattoo Ink against its category

The dotted line is the Beauty & Personal Care average. Past it, Tattoo Ink is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tattoo Ink market on Amazon at a glance

Shoppers on Amazon United States searched for Tattoo Ink 3.4M times last year and spent an estimated $4.7M. The top 5 brands take 89% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
5.6%
Market size, estimated
$4.7Ma year
Peak month
March1.4× the quietest month
Top search term
tattoo ink1.6M searches a year

02 · Price

A sale here is worth $24.69.

Listings sell for $24.69 on average, from $7.39 to $107.58. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $24.69 that is $148K to $198K a year per listing.

Average price
$24.69inside the $15 to $100 sweet spot
Price range
$7.39–$107.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
$148K–$198K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #22 within Piercing & Tattoo Supplies. It carries 2,985 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#22in Piercing & Tattoo Supplies
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,985per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Tattoo Ink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$466K$933K$1.4M$1.9M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

21

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

8%

  • Dynamic Color Co63%
  • HAWINK9%
  • KVM9%
  • GTARTISTOO6%
  • STIGMA3%
  • Element Tattoo Supply3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Tattoo Ink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tattoo Ink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tattoo ink1.6M/yr
  • dynamic tattoo ink548K/yr
  • black tattoo ink270K/yr
  • tattoo ink set150K/yr
  • dynamic ink95K/yr
  • tattoo ink color set81K/yr
  • dynamic tattoo ink set78K/yr
  • eternal tattoo ink72K/yr
  • black ink tattoo58K/yr
  • tinta para tatuar57K/yr

Reviews and returns

What reviews say buyers love and hate about Tattoo Ink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color17%+2.08

Very dark

the color is not what I thought it would be

It's really black

Size-Overall9%

Smaller than expected

Bottle is big

Bigger than I thought

Adhesion/Stickiness6%−0.03

Doesn't stick

Ink dont stick

INK NOT STICKING

Dilute/Watery6%−0.02

Really watery

These seem very watered-down

white being kinda watery

Thickness5%−0.02

Ink is too thick

Way too thick

its thinner then this one

Love

Color34%+2.08

Variety of colors

Beautiful colors

colors are perfect

Quality-Overall16%+0.68

Good quality Ink

Great quality, fast shipping, and a brand I definitely trust

Best quality

Value For Money13%+0.82

Good price

Worth the money

Great value

Cartridge/Ink Quality6%+0.37

Good quality ink

Its great consistent ink

Good ink

Advertised Vs Actual Product4%+0.08

As described

Exactly what was ordered

Exactly what I needed

Return

0.3% Return rate 41% Fixable by listing

Color17%▄▅▄▄▄█

Very dark

the color is not what I thought it would be

It's really black

Leak-Proof11%█▂▇▇▃▆
Size-Overall10%▅▃█▅▆▆

Smaller than expected

Bottle is big

Bigger than I thought

Ink Refill9%▃█▂▃▃▂
Defective Material/Parts9%▃▂█▃▃▆

FAQ

Common Tattoo Ink questions

Answered from the same tracked data.