tattoo cover up makeup waterproof
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Growth
Incredible+180.1%90-day search growth — must beat 0% to launch
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$19.44avg listing price — sweet spot $15–$100
Price range
Great$6.75–$71.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Okay$104K$104K/yr · 1.1M searches
Review moat
Okay3,865.48avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tattoo cover up makeup waterproof is a $104K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 68/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
tattoo cover up makeup waterproof market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $486K–$583K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #151
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 97%
- Out of stock
- 26.5%
- Avg brand age
- 45 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
95
Top-5 brand share
42%
Top 20: 80%
Top-5 click share
31%
Top 20: 63%
Open market
54%
- Dermablend12%
- Westmore Beauty11%
- Dermacol10%
- Barklytic5%
- VEMBR4%
- Tat2X4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +180.1% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.6×
Top tattoo cover up makeup waterproof search terms
- tattoo cover up324K/yr
- tattoo cover up makeup340K/yr
- tattoo cover up makeup waterproof143K/yr
- tatoo cover up concealer47K/yr
- tattoo makeup cover up32K/yr
- tattoo concealer31K/yr
- scar cover up makeup waterproof21K/yr
- waterproof tattoo cover up23K/yr
- scar cover up22K/yr
- bruise cover up makeup25K/yr
Top tattoo cover up makeup waterproof products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dermacol - Full Coverage Matte Foundation with SPF 30 Waterproof Foundation for Oily Skin Acne & Under Eye Bags Long-Lasting Makeup 30g - Shade 207
Dermacol$20.404.0★37,980 rev
Westmore Beauty Body Coverage Perfector Waterproof Leg & Body Makeup/Bronzer For Women - Best Tattoo Cover Up Makeup & Tattoo Concealer - 3.5 Oz Natural Radiance
Westmore Beauty$46.894.0★4,904 rev
Dermablend Quick-Fix Body Makeup Full Coverage Foundation Stick Water-Resistant Body Concealer for Imperfections & Tattoos 0.42 Oz
Dermablend$29.063.9★1,144 rev
Full Coverage Tattoo Cover Up Cream Waterproof Sweatproof Body Concealer for Scars Birthmarks and Dark Spots Blendable Dual Shades (Ivory & Medium Deep)
JYOVQXF$14.013.8★6 rev
Tattoo Cover Up Makeup Waterproof 2-Color Tattoo Concealer Long Lasting Sweatproof Concealers and Neutralizing Makeup for Body Naturally Cover Tattoos Spots
AiRunTech$16.070.0★0 rev
Newest
by launch dateTattoo Cover Up Makeup Waterproof 2-Color Tattoo Concealer Long Lasting Sweatproof Concealers and Neutralizing Makeup for Body Naturally Cover Tattoos Spots
AiRunTech$16.070 rev
Tattoo Cover Up Makeup Invisible & Natural Skin Concealer Set Waterproof Makeup Cover Cream for Tattoo Scars Vitiligo and Dark Spots Use on Body
Pasobass$15.683 rev
Tattoo Cover Up Makeup Waterproof & Sweatproof Formula Natural-Looking Coverage for Tattoos Birthmarks and Skin Discoloration Long-Lasting 2 Colors Tattoo Concealer
Barklytic$16.163 rev
Tattoo Cover Up Makeup Waterproof 2 Colors Cover Up Makeup for Tattoos Scars and Spots Mixable Light and Dark Shades for Natural Look
AKQBPN$16.492 rev
Invisible Tattoo Cover Up Makeup Tape 6 Pcs Skin Tone Concealer Stickers Waterproof & Breathable for Scars Tattoos and Skin Imperfections
VEMBR$15.492 rev
Trending
90-day click momentum
Tattoo Cover Up Concealer 2 Colors Waterproof Full Coverage Foundation for Tattoos Scars & Imperfections Long-Lasting Sweat Resistant & Lightweight for All Skin Tones Complete Mixing Kit
VEMBR$15.443.0★
Tattoo Cover Up Makeup Waterproof 2 Colors Professional Body Concealer Set Long Lasting and Invisible Body Makeup Suitable for Vitiligo Dark Spots Scars
LYFTI$18.340.0★
Tattoo Cover Up Makeup Waterproof Waterproof Tattoo & Scar Concealer 2 Shades Natural Finish Long-Lasting
Tailverse$15.645.0★
Tattoo Cover Up Makeup Waterproof & Sweatproof Formula Natural-Looking Coverage for Tattoos Birthmarks and Skin Discoloration Long-Lasting 2 Colors Tattoo Concealer
Barklytic$16.165.0★
Tattoo Cover Up Makeup Waterproof 2 Colors Tattoo Concealer Suitable for Tattoos Spots & Imperfections Long-Lasting & Smudge-Proof for All Skin Tones
Barklytic$15.771.9★
What buyers say about tattoo cover up makeup waterproof
What buyers praise and complain about, mined from review topics.What buyers love
“Buildable coverage”
“Amazing quality”
“Looks natural”
“Applied well”
“It works very well”
“Overall good for my skin”
“very soft”
“Great value for the money”
“It goes on easy”
“As described”
What buyers complain about
“Does NOT cover”
“Way too dark”
“Not effective”
“Overpriced”
“Terrible adhesive”
“gave me a rash”
“False advertisement”
“Too Dry doesnt work”
“Ripped off my skin”
“gets cracked quickly”
Top return reasons
Common questions
- Is tattoo cover up makeup waterproof profitable to sell on Amazon United States?
- The niche generates $104K/yr across 65 tracked products. 7 of 39 products launched in the last 360 days are still selling. 90-day search growth is +180.1%. Flapen's verdict: Worth a look (68/100).
- How competitive is the tattoo cover up makeup waterproof niche?
- 43 brands and 95 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in tattoo cover up makeup waterproof?
- Top complaints mined from reviews: Coverage, Color, Functionality-Overall. The return rate is 2.1%.
- When does demand for tattoo cover up makeup waterproof peak?
- Demand peaks in Jun–Jul; the busiest month runs 3.6× the quietest.
- What does it cost to enter the tattoo cover up makeup waterproof niche?
- Listings span $6.75–$71.51; the average listing price is $19.44 (sweet spot $15–$100). The average incumbent carries 3,865 reviews — the moat a new listing must climb.