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Tattoo Balm

Maybe

Shoppers spend $7.5M a year here. But the top 5 brands take 100% of clicks, so Tattoo Balm is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$7.5M/yr1.9M searches / yr
90-day growth
-4.3%search demand this quarter
Competition
85%top-5 click share · 4 brands · 10 sellers

Flapen Score

Tattoo Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Tattoo Balm is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tattoo Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Tattoo Balm 1.9M times last year and spent an estimated $7.5M. All 4 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.5M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
15.3%
Market size, estimated
$7.5Ma year
Peak month
April2.2× the quietest month
Top search term
hustle butter791K searches a year

02 · Price

A sale here is worth $25.84.

Listings sell for $25.84 on average, from $12.95 to $47.80. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At $25.84 that is $517K to $646K a year per listing.

Average price
$25.84inside the $15 to $100 sweet spot
Price range
$12.95–$47.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
20,000–25,000
Revenue per listing a year
$517K–$646K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #8 within Piercing & Tattoo Supplies. It carries 9,553 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#8in Piercing & Tattoo Supplies
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
9,553per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tattoo Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

$0$745K$1.5M$2.2M$3.0M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Hustle Butter Deluxe78%
  • Harry's16%
  • Yecuce4%
  • Mad Rabbit2%

Demand

Tattoo Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Tattoo Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hustle butter791K/yr
  • harrys tattoo frost259K/yr
  • hustle butter tattoo aftercare107K/yr
  • tattoo balm174K/yr
  • tattoo cream75K/yr
  • tattoo butter57K/yr
  • tattoo ointment52K/yr
  • tattoo frost29K/yr
  • tatoo aftercare cream27K/yr
  • tattoo healing cream31K/yr

Reviews and returns

What reviews say buyers love and hate about Tattoo Balm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies8%−0.04

Irritating

Allergic reaction

Rash

Moist/Dry8%+0.40

Does not hydrate your skin

Zero moisturizer

is not moisturizing

Value For Money7%−0.01

Expensive

Not worth the cost

Not worth the price

Smell5%+1.24

strong scent

it smells bad

weird smell

Size-Overall4%

as you can see it's not a good fit for me

Its so big

Extremely small

Love

Smell20%+1.24

Great scent

Has a nice subtle clean smell also

light scent

Quality-Overall15%+1.31

Better than other products

well cared for

Excellent product

Moist/Dry13%+0.40

Dries quickly

It's hydrating

Good moisturizer

Soft Feel5%

makes my skin so soft

Goes on smooth

made it soft

Value For Money5%−0.01

Good price

Fair price

Worth the Money

Return

0.7% Return rate 29% Fixable by listing

Size-Overall11%▄▆▇▅▇█

as you can see it's not a good fit for me

Its so big

Extremely small

Advertised Vs Actual Product11%█▅▆▆▅▅
Product Condition10%▅▆▆█▅▅

Used product

it was clearly used

Product seems used

Smell9%▅▆▆█▆▆

strong scent

it smells bad

weird smell

Functionality-Overall7%▇▆▇▅██

FAQ

Common Tattoo Balm questions

Answered from the same tracked data.