- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $321K/yr135K searches / yr
- 90-day growth
- +9.2%search demand this quarter
- Competition
- 58%top-5 click share · 2 brands · 9 sellers
Flapen Score
Tatcha Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Tatcha Set is stronger. Inside it, weaker.
Market
The Tatcha Set market on Amazon at a glance
Shoppers on Amazon United States searched for Tatcha Set 135K times last year and spent an estimated $321K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- +9.2%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $321Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- tatcha set38K searches a year
02 · Price
A sale here is worth $59.91.
Listings sell for $59.91 on average, from $18.49 to $162.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $59.91 that is $6K to $15K a year per listing.
- Average price
- $59.91inside the $15 to $100 sweet spot
- Price range
- $18.49–$162.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #277 within Facial Kits. It carries 1,419 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 23.4%
- Average rank
- #277in Facial Kits
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 1,419per listing
- Listings tracked
- 21
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Tatcha Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tatcha The Starter Ritual Set - Ultra Hydrating for Dry Skin | 2 Week Introductory Set | $102 Value
- Price
- $73.43
- Rating
- 4.7/5
- Reviews
- 274
- Age
- 5y ago

Tatchas Travel Essentials Set - Trial-Size Bestselling Japanese Skincare - Travel Bag with a Mini Rice Wash Dewy Skin Cream Water Cream and Kissu Lip Mask - TSA Friendly Kit & Gift Set
- Price
- $58.41
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 4mo ago

Tatcha The Starter Ritual Set - Nourishing for Combo to Dry Skin | 2 Week Introductory Set | $140 Value
- Price
- $94.00
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 5y ago

Tatcha The Starter Ritual Set - Soothing for Sensitive Skin | 2 Week Introductory Set | $93 Value
- Price
- $67.22
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 3y ago

TATCHA The Rice Wash Travel-Sized | Mini Soft Cream Face Cleanser | Wash Away Buildup and Soften Dry & Combo Skin with Hyaluronic Acid Red Algae Japanese Rice Powder & pH-Neutral Amino Acid Base
- Price
- $18.66
- Rating
- 4.8/5
- Reviews
- 3,305
- Age
- 3y ago
Trending
estimated 90-day click momentum
Tatchas Travel Essentials Set - Trial-Size Bestselling Japanese Skincare - Travel Bag with a Mini Rice Wash Dewy Skin Cream Water Cream and Kissu Lip Mask - TSA Friendly Kit & Gift Set
- Price
- $58.41
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 4mo ago

TATCHA The Dewy Skin Cream | Rich Line-Plumping Face Moisturizer
- Price
- $24.75
- Rating
- 4.6/5
- Reviews
- 5,754
- Age
- 3y ago

TATCHA The Camellia Cleansing Oil Travel-Sized | Mini 2-in-1 Makeup Remover & Face Wash - Removes Makeup Sunscreen and Excess Oil Without Stripping | 50 ml / 1.7 fl. oz.
- Price
- $19.89
- Rating
- 4.8/5
- Reviews
- 1,842
- Age
- 7mo ago

Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)
- Price
- $34.01
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 1y ago

TATCHA Suni Lees Favorites for Bouncy Skin - The Dewy Milk Moisturizer & Kissu Lip Mask + The Travel-Sized Rice Wash & Dewy Skin Mist
- Price
- $104.12
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 1y ago
Newest
by launch date
Tatchas Travel Essentials Set - Trial-Size Bestselling Japanese Skincare - Travel Bag with a Mini Rice Wash Dewy Skin Cream Water Cream and Kissu Lip Mask - TSA Friendly Kit & Gift Set
- Price
- $58.41
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 4mo ago

TATCHA The Camellia Cleansing Oil Travel-Sized | Mini 2-in-1 Makeup Remover & Face Wash - Removes Makeup Sunscreen and Excess Oil Without Stripping | 50 ml / 1.7 fl. oz.
- Price
- $19.89
- Rating
- 4.8/5
- Reviews
- 1,842
- Age
- 7mo ago

TATCHA The Dewy Milk Moisturizer Travel-Sized | Mini Lightweight Face Cream - Oil-Balancing Hydration for Bouncy Skin & a Lasting Dewy Glow for Combo to Oily Skin | 15 ml/ 0.5 fl. oz.
- Price
- $23.75
- Rating
- 4.6/5
- Reviews
- 341
- Age
- 7mo ago

TATCHA The Matcha Cleanse Travel-Sized | Mini Daily Clarifying Gel Cleanser - Decongests Pores and Balances Oil For Primed Shine-Free Skin | 50 ml/ 1.7 fl. oz.
- Price
- $18.49
- Rating
- 4.6/5
- Reviews
- 464
- Age
- 8mo ago

TATCHA Clear Pores Bright Skin Set | Gift Set - The Water Cream The Brightening Eye Cream and The Travel-Sized Brightening Serum ($170 Value)
- Price
- $125.28
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 rising
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 99%
Open market
0%
- TATCHA99%
- Summer Fridays1%
- Open — no brand owns it (0%)
Demand
Tatcha Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.0×
Search terms
Top Tatcha Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tatcha set38K/yr
- tatcha travel size18K/yr
- tatcha gift set19K/yr
- tatcha travel size kit14K/yr
- tatcha skin care set9K/yr
- tatcha mini11K/yr
- tatcha travel7K/yr
- tatcha kit9K/yr
- tatcha mini set6K/yr
- tatcha gift set for women4K/yr
Reviews and returns
What reviews say buyers love and hate about Tatcha Set
We read the reviews and the return reasons for every product selling here.
“very expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tatcha Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









