tatcha set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$59.91avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Good$18.49–$162.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$321K$321K/yr · 135K searches
Review moat
Good1,418.62avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tatcha set is a $321K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
tatcha set market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $300K–$359K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #277
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 23.4%
- Avg brand age
- 38 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
2 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
0%
- TATCHA99%
- Summer Fridays1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 4.0×
Top tatcha set search terms
- tatcha set38K/yr
- tatcha travel size18K/yr
- tatcha gift set19K/yr
- tatcha travel size kit14K/yr
- tatcha skin care set9K/yr
- tatcha mini11K/yr
- tatcha travel7K/yr
- tatcha kit9K/yr
- tatcha mini set6K/yr
- tatcha gift set for women4K/yr
Top tatcha set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tatcha The Starter Ritual Set - Ultra Hydrating for Dry Skin | 2 Week Introductory Set | $102 Value
TATCHA$73.434.7★274 rev
Tatchas Travel Essentials Set - Trial-Size Bestselling Japanese Skincare - Travel Bag with a Mini Rice Wash Dewy Skin Cream Water Cream and Kissu Lip Mask - TSA Friendly Kit & Gift Set
TATCHA$58.414.6★40 rev
Tatcha The Starter Ritual Set - Nourishing for Combo to Dry Skin | 2 Week Introductory Set | $140 Value
TATCHA$94.004.7★87 rev
Tatcha The Starter Ritual Set - Soothing for Sensitive Skin | 2 Week Introductory Set | $93 Value
TATCHA$67.224.7★79 rev
TATCHA The Rice Wash Travel-Sized | Mini Soft Cream Face Cleanser | Wash Away Buildup and Soften Dry & Combo Skin with Hyaluronic Acid Red Algae Japanese Rice Powder & pH-Neutral Amino Acid Base
TATCHA$18.664.8★3,305 rev
Newest
by launch dateTatchas Travel Essentials Set - Trial-Size Bestselling Japanese Skincare - Travel Bag with a Mini Rice Wash Dewy Skin Cream Water Cream and Kissu Lip Mask - TSA Friendly Kit & Gift Set
TATCHA$58.4140 rev
TATCHA The Camellia Cleansing Oil Travel-Sized | Mini 2-in-1 Makeup Remover & Face Wash - Removes Makeup Sunscreen and Excess Oil Without Stripping | 50 ml / 1.7 fl. oz.
TATCHA$19.891,842 rev
TATCHA The Dewy Milk Moisturizer Travel-Sized | Mini Lightweight Face Cream - Oil-Balancing Hydration for Bouncy Skin & a Lasting Dewy Glow for Combo to Oily Skin | 15 ml/ 0.5 fl. oz.
TATCHA$23.75341 rev
TATCHA The Matcha Cleanse Travel-Sized | Mini Daily Clarifying Gel Cleanser - Decongests Pores and Balances Oil For Primed Shine-Free Skin | 50 ml/ 1.7 fl. oz.
TATCHA$18.49464 rev
TATCHA Clear Pores Bright Skin Set | Gift Set - The Water Cream The Brightening Eye Cream and The Travel-Sized Brightening Serum ($170 Value)
TATCHA$125.2813 rev
Trending
90-day click momentumTatchas Travel Essentials Set - Trial-Size Bestselling Japanese Skincare - Travel Bag with a Mini Rice Wash Dewy Skin Cream Water Cream and Kissu Lip Mask - TSA Friendly Kit & Gift Set
TATCHA$58.414.6★
TATCHA The Dewy Skin Cream | Rich Line-Plumping Face Moisturizer
TATCHA$24.754.6★
TATCHA The Camellia Cleansing Oil Travel-Sized | Mini 2-in-1 Makeup Remover & Face Wash - Removes Makeup Sunscreen and Excess Oil Without Stripping | 50 ml / 1.7 fl. oz.
TATCHA$19.894.8★
Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)
Summer Fridays$34.014.6★
TATCHA Suni Lees Favorites for Bouncy Skin - The Dewy Milk Moisturizer & Kissu Lip Mask + The Travel-Sized Rice Wash & Dewy Skin Mist
TATCHA$104.124.6★
What buyers say about tatcha set
What buyers praise and complain about, mined from review topics.What buyers love
“it is moisturizing”
“Excellent product”
“Gentle on skin”
“Great for sensitive skin”
“cleans well”
“Great for dry skin”
“Great value”
“subtle scent”
“Everything is conveniently sized for travel, works beautifully together, and leaves my skin feeling hydrated and refreshed”
“Loved the glow that it gives you”
What buyers complain about
“very expensive”
“Gave me a reaction”
“Such small containers”
“makes the wrinkles worse”
“Nothing has worked for my super dry skin until now”
“not really anything spectacular since I am already hydrated”
“it has a weird smell”
“Bad quality in casing”
“The texture is thinner than I thought and very milky”
“The face cream isn't as thick as I thought it would be”
Top return reasons
Common questions
- Is tatcha set profitable to sell on Amazon United States?
- The niche generates $321K/yr across 21 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the tatcha set niche?
- 2 brands and 9 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tatcha set?
- Top complaints mined from reviews: Value For Money, Allergies, Size-Overall. The return rate is 1.3%.
- When does demand for tatcha set peak?
- Demand peaks in Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the tatcha set niche?
- Listings span $18.49–$162.78; the average listing price is $59.91 (sweet spot $15–$100). The average incumbent carries 1,419 reviews — the moat a new listing must climb.