Is tatcha serum stick profitable to sell on Amazon United States?

The niche generates $238K/yr across 3 tracked products. 90-day search growth is -1.6%. Flapen's verdict: Skip it (42/100).

How competitive is the tatcha serum stick niche?

2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tatcha serum stick?

Top complaints mined from reviews: Oily/Greasy, Value For Money, Functionality-Overall. The return rate is 1.4%.

When does demand for tatcha serum stick peak?

Demand peaks in Jan–Oct–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the tatcha serum stick niche?

Listings span $19.71–$81.72; the average listing price is $47.93 (sweet spot $15–$100). The average incumbent carries 3,965 reviews — the moat a new listing must climb.

tatcha serum stick

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$19.71–$81.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$47.93

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$238K

$238K/yr · 79K searches

Review moat

Okay3,965.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tatcha serum stick is a $238K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 42/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

tatcha serum stick market data

Units sold / yr: 6K–8K; avg 3,000–4,000/product
Revenue / yr: $288K–$383K; units × avg price
Conversion rate: 6.3%
Avg BSR: #317
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

TATCHA94%
KAHI6%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -1.6% search growth over the last 90 days.

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top tatcha serum stick search terms

tatcha serum stick61K/yr -8.1%10.3% conv.
tatcha stick9K/yr +33.5%8.3% conv.
tatcha the serum stick7K/yr +26.7%9.8% conv.
tatcha serum stick for face2K/yr -49.3%12.3% conv.

All search terms

Top tatcha serum stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz

TATCHA$42.374.3★2,317 rev

KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm

KAHI$19.714.2★9,473 rev

TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane

TATCHA$81.724.7★106 rev

Newest

by launch date

KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm

KAHI$19.719,473 rev

1y ago

TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane

TATCHA$81.72106 rev

4y ago

Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz

TATCHA$42.372,317 rev

6y ago

What buyers say about tatcha serum stick

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry20%

“Great moisturizer”

Soft Feel10%

“Glides on smooth”

Quality-Overall9%

“Excellent Formula,”

Suitability Combination Skin6%

“It seems to work well even for sensitive skin”

Brightness/Shine/Glow6%

“Pretty and Glowy”

Suitability Dry Skin5%

“Great for dry skin”

Wrinkle4%

“smooth our wrinkles”

Smell4%

“Nice scent”

Value For Money3%

“Worth the money”

Ease Of Use3%

“Easy to use”

What buyers complain about

Oily/Greasy10%

“It's very oily”

Value For Money8%

“Price point too high”

Functionality-Overall8%

“no real results”

Wrinkles8%

“doesnt help with wrinkles”

Allergies8%

“Causes a rash”

Smell7%

“Bad smell”

Skin Health5%

“This product burns my face”

Advertised Vs Actual Product3%

“False advertising”

Moist/Dry2%

“doesnt hydrate”

Durability2%

“Broke me out within a day”

Top return reasons

Functionality-Overall18%

Oily/Greasy16%

Advertised Vs Actual Product14%

Smell8%

Adhesion/Stickiness6%

Wrinkles4%

Product Condition4%