Tatcha Lip Mask

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $744K a year.

Searches, last 12 months

273K

Growth, 90 days vs prior 90

-27.7%

Conversion, latest week

9.6%

Market size, estimated

$744Ka year

Peak month

May4.0× the quietest month

Top search term

tatcha lip mask90K searches a year

Listings sell for $28.58 on average, from $24.08 to $39.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At $28.58 that is $71K to $86K a year per listing.

Average price

$28.58inside the $15 to $100 sweet spot

Price range

$24.08–$39.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

2,500–3,000

Revenue per listing a year

$71K–$86K

Returns

1.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #534 within Lip Care. It carries 791 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#534in Lip Care

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

791per listing

Listings tracked

9

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months