Is tatcha face wash profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 5 tracked products. 90-day search growth is +18.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the tatcha face wash niche?

1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tatcha face wash?

Top complaints mined from reviews: Value For Money, Allergies, Smell. The return rate is 0.8%.

When does demand for tatcha face wash peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the tatcha face wash niche?

Listings span $18.66–$58.71; the average listing price is $38.03 (sweet spot $15–$100). The average incumbent carries 2,647 reviews — the moat a new listing must climb.

tatcha face wash

Worth a look

Shows low returns (0.8%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$38.03

avg listing price — sweet spot $15–$100

Price range

Incredible$18.66–$58.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.2M

$1.2M/yr · 265K searches

Growth

Okay+18.3%

90-day search growth — must beat 0% to launch

Review moat

Okay2,646.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, tatcha face wash is a $1.2M/yr Amazon United States market (265K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

tatcha face wash market data

Units sold / yr: 30K–40K; avg 6,000–8,000/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Conversion rate: 12.2%
Avg BSR: #382
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 13.9%
Avg brand age: 81 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

TATCHA100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.3% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top tatcha face wash search terms

tatcha face wash144K/yr +35.1%12.1% conv.
tatcha rice wash77K/yr -15.9%12.2% conv.
tatcha cleanser19K/yr +18.0%7.4% conv.
tatcha rice wash cleanser7K/yr +145.7%11.1% conv.
tatcha the rice wash10K/yr +22.8%9.5% conv.
tatcha rice3K/yr +53.1%3.6% conv.
tatcha rice face wash2K/yr +94.6%9.3% conv.
tatcha the deep cleanse2K/yr -15.6%13.0% conv.
tacha cleaners7/yr +100.0%0.0% conv.

All search terms

Top tatcha face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TATCHA The Rice Wash | Soft Cream Facial Cleanser Washes Away Buildup Without Stripping Skin For A Soft Luminous Complexion | 4 oz

TATCHA$38.294.8★3,305 rev

Tatcha The Deep Cleanse | Deep Pore Cleanser & Exfoliating Face Wash to Minimize Excess Oil & Tightens Pores | 150 ml / 5 oz

TATCHA$37.364.7★2,855 rev

TATCHA The Rice Wash Travel-Sized | Mini Soft Cream Face Cleanser | Wash Away Buildup and Soften Dry & Combo Skin with Hyaluronic Acid Red Algae Japanese Rice Powder & pH-Neutral Amino Acid Base

TATCHA$18.664.8★3,305 rev

The Matcha Cleanse | Daily Clarifying Gel Cleanser Decongests Pores and Balances Oil For Primed Shine Free Skin | 5 oz

TATCHA$37.114.6★464 rev

TATCHA The Rice Wash Jumbo | Soft Cream Face Cleanser | Wash Away Buildup and Soften Dry & Combo Skin with Hyaluronic Acid Red Algae Japanese Rice Powder & pH-Neutral Amino Acid Base

TATCHA$58.714.8★3,305 rev

Newest

by launch date

The Matcha Cleanse | Daily Clarifying Gel Cleanser Decongests Pores and Balances Oil For Primed Shine Free Skin | 5 oz

TATCHA$37.11464 rev

2y ago

TATCHA The Rice Wash Travel-Sized | Mini Soft Cream Face Cleanser | Wash Away Buildup and Soften Dry & Combo Skin with Hyaluronic Acid Red Algae Japanese Rice Powder & pH-Neutral Amino Acid Base

TATCHA$18.663,305 rev

3y ago

TATCHA The Rice Wash Jumbo | Soft Cream Face Cleanser | Wash Away Buildup and Soften Dry & Combo Skin with Hyaluronic Acid Red Algae Japanese Rice Powder & pH-Neutral Amino Acid Base

TATCHA$58.713,305 rev

3y ago

TATCHA The Rice Wash | Soft Cream Facial Cleanser Washes Away Buildup Without Stripping Skin For A Soft Luminous Complexion | 4 oz

TATCHA$38.293,305 rev

5y ago

Tatcha The Deep Cleanse | Deep Pore Cleanser & Exfoliating Face Wash to Minimize Excess Oil & Tightens Pores | 150 ml / 5 oz

TATCHA$37.362,855 rev

8y ago

What buyers say about tatcha face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing27%

“cleans well”

Soft Feel14%

“Its a soft”

Suitability Combination Skin12%

“soothing on the skin”

Smell9%

“Fragrance free”

Moist/Dry7%

“is gentle and hydrating”

Quality-Overall6%

“No complaints, this is an excellent product and one I'm happy to add to my rotation”

Value For Money5%

“Fair price”

Suitability Dry Skin3%

“My skin has been very dry lately, and this has truly revived it, leaving my face feeling hydrated, calm, and incredibly soft after every wash”

Ease Of Cleaning3%

“Great cleanser”

Lather2%

“the lather is nice”

What buyers complain about

Value For Money26%

“WAY overpriced”

Allergies5%

“Horrible skin reaction”

Smell5%

“Smell”

Quality-Overall4%

“Over priced for quality”

Texture/Consistency-Overall4%

“Texture too thin”

Suitability Dry Skin4%

“not clean like your face feels dry”

Hard Feel2%

“Its gritty”

Ease Of Cleaning2%

“To me, the gel doesnt feel refreshing nor cleansing”

Cleansing2%

“To me, the gel doesnt feel refreshing nor cleansing”

Durability1%

“I took a break for a couple weeks”

Top return reasons

Advertised Vs Actual Product16%

Value For Money13%

Smell12%

Product Condition8%

Moist/Dry8%

Size-Overall7%

Functionality-Overall7%

Defective Material/Parts5%