Tatcha Face Wash

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

265K

Growth, 90 days vs prior 90

+18.3%

Conversion, latest week

12.2%

Market size, estimated

$1.2Ma year

Peak month

July1.7× the quietest month

Top search term

tatcha face wash144K searches a year

Listings sell for $38.03 on average, from $18.66 to $58.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At $38.03 that is $228K to $304K a year per listing.

Average price

$38.03inside the $15 to $100 sweet spot

Price range

$18.66–$58.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

6,000–8,000

Revenue per listing a year

$228K–$304K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #382 within Cleansers. It carries 2,647 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

13.9%

Average rank

#382in Cleansers

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

2,647per listing

Listings tracked

5

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

81 months