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Tata Harper Cleanser

Fail

The top 5 brands take 100% of clicks, so Tata Harper Cleanser is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$168K/yr23K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
98%top-5 click share · 1 brands · 4 sellers

Flapen Score

Tata Harper Cleanser against its category

The dotted line is the Beauty & Personal Care average. Past it, Tata Harper Cleanser is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tata Harper Cleanser market on Amazon at a glance

Shoppers on Amazon United States searched for Tata Harper Cleanser 23K times last year and spent an estimated $168K. One brand takes every click. Demand peaks in Oct–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
12.4%
Market size, estimated
$168Ka year
Peak month
October2.7× the quietest month
Top search term
tata harper cleanser15K searches a year

02 · Price

A sale here is worth $58.38.

Listings sell for $58.38 on average, from $25.78 to $82.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $58.38 that is $15K to $29K a year per listing.

Average price
$58.38inside the $15 to $100 sweet spot
Price range
$25.78–$82.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$15K–$29K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #724 within Cleansers. It carries 261 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#724in Cleansers
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
261per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 106 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
106 months

Products

Top Tata Harper Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Tata Harper Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Tata Harper Cleanser

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Suitability Combination Skin”
29%of negative reviews mention “Smell”
1.8%of orders come back
“It smelled really bad too”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tata Harper Cleanser questions

Answered from the same tracked data.