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Tartelette

Fail

The top 5 products take 100% of clicks, so Tartelette is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$111K/yr57K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Tartelette against its category

The dotted line is the Beauty & Personal Care average. Past it, Tartelette is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tartelette market on Amazon at a glance

Shoppers on Amazon United States searched for Tartelette 57K times last year and spent an estimated $111K. One brand takes every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
5.7%
Market size, estimated
$111Ka year
Top search term
tartelette in bloom palette16K searches a year

02 · Price

A sale here is worth $33.76.

Listings sell for $33.76 on average, from $22.49 to $45.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $33.76 that is $3K to $8K a year per listing.

Average price
$33.76inside the $15 to $100 sweet spot
Price range
$22.49–$45.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #237 within Eyes. It carries 115 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#237in Eyes
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
115per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Tartelette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Tartelette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Tartelette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tartelette in bloom palette16K/yr
  • tarte pallete9K/yr
  • tarte eyeshadow singles4K/yr
  • tartelette in bloom eyeshadow palette4K/yr
  • tartelette in bloom6K/yr
  • tartelette palette4K/yr
  • tarte maneater palette4K/yr
  • tarte tartelette eyeshadow palette3K/yr
  • tarte tartelette palette3K/yr
  • tarte in bloom palette3K/yr

Reviews and returns

What reviews say buyers love and hate about Tartelette

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Color”
29%of negative reviews mention “Color”
1.2%of orders come back
“But there is No color at all”
A buyer, on “Color”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tartelette questions

Answered from the same tracked data.