tarte smolder eyes shadow liner duo
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$16.52avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$7.09–$33.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,759.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 104K searches
According to Flapen's Amazon United States niche tracking, tarte smolder eyes shadow liner duo is a $34K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
tarte smolder eyes shadow liner duo market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $50K–$66K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #302
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 10.4%
- Avg brand age
- 50 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12
Sellers
15
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
19%
- tarte25%
- LINARTS20%
- HONGYUNDA10%
- rexibuz10%
- Julep9%
- Clinique7%
Demand
Weekly Amazon search volume, last 40 weeks — -18.1% search growth over the last 90 days.Top tarte smolder eyes shadow liner duo search terms
- tarte smolder eyes shadow liner duo31K/yr
- perfect color duo-shadow liner 2-in-1 eyeliner & eyeshadow15K/yr
- tarte smolder eyes9K/yr
- shadow liner duo plum5K/yr
- shadow liner duo8K/yr
- tarte smolder stick7K/yr
- taileden shadow liner duo11K/yr
- tarte smoldereyes shadow liner2K/yr
- smolder eyes shadow liner duo3K/yr
- shadow liner 2-in-1 eyeliner & eyeshadow8K/yr
Top tarte smolder eyes shadow liner duo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shadow Liner 2in 1 Eyeliner Eyeshadow Shadow Liner Duo Plum Eyeliner + Eyeshadow Waterproof Smooth Long-Lasting & Smudge-Proof Wear Easy to ColorChampagne+Purple
LINARTS$10.533.4★49 rev
tarte smolderEYES shadow liner Multi-Use Waterproof Makeup Doubles as Eyeliner & Cream Eyeshadow with Smudger Applicator Blendable Lazy Girl Hack Vegan & Cruelty-Free full size smoke show
tarte$25.374.7★162 rev
HONGYUNDA Shadow Liner 2-in-1 Eyeliner & Eyeshadow Waterproof Eye Shadow Crayon Smooth Easy to ColorDuo Eyeshadow Stick for Effortless Smoky or Natural Eye Makeup(Purple + champagne gold
HONGYUNDA$13.593.0★18 rev
rexibuz Shadow Liner 2-in-1 Eyeliner Eyeshadow Shadow Liner Duo Plum Eyeliner + Eyeshadow Waterproof Long-Lasting & Smudge-Proof Wear Smooth Easy to Color
rexibuz$11.583.2★60 rev
tarte smolderEYES shadow liner Multi-Use Waterproof Makeup Doubles as Eyeliner & Cream Eyeshadow with Smudger Applicator Blendable Lazy Girl Hack Vegan & Cruelty-Free full size smolder
tarte$25.384.7★162 rev
Newest
by launch datetarte smolderEYES shadow liner Multi-Use Waterproof Makeup Doubles as Eyeliner & Cream Eyeshadow with Smudger Applicator Blendable Lazy Girl Hack Vegan & Cruelty-Free full size smoke show
tarte$25.37162 rev
tarte smolderEYES shadow liner Multi-Use Waterproof Makeup Doubles as Eyeliner & Cream Eyeshadow with Smudger Applicator Blendable Lazy Girl Hack Vegan & Cruelty-Free full size smolder
tarte$25.38162 rev
tarte smolderEYES shadow liner Multi-Use Waterproof Makeup Doubles as Eyeliner & Cream Eyeshadow with Smudger Applicator Blendable Lazy Girl Hack Vegan & Cruelty-Free full size envy
tarte$25.42162 rev
STIEKIET Smooth and Easy to Color(2PCS)
STIEKIET$11.5335 rev
HDFDREO Shadow Liner 2-In-1 Eyeliner & Eyeshadow Shadow Liner Duo Plum Eyeshadow Stick Waterproof Long-Lasting & Smudge-Proof Wear Smooth Easy To Color (Champagne Gold+Purple)
HDFDREO$12.4017 rev
Trending
90-day click momentumtarte smolderEYES shadow liner Multi-Use Waterproof Makeup Doubles as Eyeliner & Cream Eyeshadow with Smudger Applicator Blendable Lazy Girl Hack Vegan & Cruelty-Free full size smolder
tarte$25.384.7★
tarte smolderEYES shadow liner Multi-Use Waterproof Makeup Doubles as Eyeliner & Cream Eyeshadow with Smudger Applicator Blendable Lazy Girl Hack Vegan & Cruelty-Free full size smoke show
tarte$25.374.7★
tarte smolderEYES shadow liner Multi-Use Waterproof Makeup Doubles as Eyeliner & Cream Eyeshadow with Smudger Applicator Blendable Lazy Girl Hack Vegan & Cruelty-Free full size envy
tarte$25.424.7★
Clinique High Impact Shadow Play Shadow + Definer | Eyeliner + Eyeshadow | Crease Proof Water Resistant + Safe For Sensitive Eyes Ros + Truffles 1 Count
Clinique$33.384.4★
Shadow Liner 2in 1 Eyeliner Eyeshadow Shadow Liner Duo Plum Eyeliner + Eyeshadow Waterproof Smooth Long-Lasting & Smudge-Proof Wear Easy to ColorChampagne+Purple
LINARTS$10.533.4★
What buyers say about tarte smolder eyes shadow liner duo
What buyers praise and complain about, mined from review topics.What buyers love
“vibrant color”
“Easy to use”
“It is just a well made”
“Ease of application”
“Smooth application”
“reasonable price”
“Lasts all day”
“This eyeshadow stick is my go-to for everyday long lasting makeup”
“Just as advertised”
“Beautiful and the right consistency”
What buyers complain about
“Bland color”
“Kept falling out”
“Inferior quality”
“It feels sticky”
“Not whats pictured”
“Its very hard to put on”
“Breaks off in applicator”
“Didn't work for me”
“They also crease much more than I would have thought”
“WASTE OF MONEY”
Top return reasons
Common questions
- Is tarte smolder eyes shadow liner duo profitable to sell on Amazon United States?
- The niche generates $34K/yr across 16 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the tarte smolder eyes shadow liner duo niche?
- 12 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in tarte smolder eyes shadow liner duo?
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 1.9%.
- What does it cost to enter the tarte smolder eyes shadow liner duo niche?
- Listings span $7.09–$33.38; the average listing price is $16.52 (sweet spot $15–$100). The average incumbent carries 7,760 reviews — the moat a new listing must climb.