tarte lip stain
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.29avg listing price — sweet spot $15–$100
Market size
Good$503K$503K/yr · 770K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.79–$24.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,401.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tarte lip stain is a $503K/yr Amazon United States market (770K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tarte lip stain market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $457K–$549K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- tarte70%
- MAYBELLINE29%
- Tarte2%
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — -8.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top tarte lip stain search terms
- tarte maracuja juicy lip122K/yr
- tarte lip91K/yr
- tarte lip plumper72K/yr
- tarte lip gloss75K/yr
- maracuja juicy lip34K/yr
- maybelline lifter glaze93K/yr
- tarte lipstick31K/yr
- maybelline glaze oil lip balm25K/yr
- lys lip plumping glossy lip balm7K/yr
- tarte maracuja juicy lip plumper18K/yr
Top tarte lip stain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
tarte maracuja juicy lip plump Hydrating & Volumizing Lip Plumper Gloss Balm with Nourishing Hyaluronic Acid Plumps & Moisturizes Vegan & Cruelty-Free full size mixed berries
tarte$22.054.4★2,725 rev
tarte maracuja juicy lip plump Hydrating & Volumizing Lip Plumper Gloss Balm with Nourishing Hyaluronic Acid Plumps & Moisturizes Vegan & Cruelty-Free full size tulip
tarte$21.334.4★2,725 rev
Maybelline Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Berry Haze (Sheer Cool Mauve)
MAYBELLINE$6.824.3★6,720 rev
tarte maracuja juicy lip balm gloss Viral Nourishing Lip Butter Color with High-Shine Hydration Skincare Infused with Vitamin E Vegan & Cruelty-Free full size Rose
tarte$19.654.6★1,430 rev
MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Pink Drip (Sheer Baby Pink)
MAYBELLINE$6.804.3★6,720 rev
Newest
by launch date
MAYBELLINE Lifter Oil-in-Gel Lip Gloss for Glassy Bouncy Shine Hydrating Tinted Lip Balm and Moisturizer with Hyaluronic Acid and Passionfruit Oil Strawberry Shake (Mauve Pink)
MAYBELLINE$8.12441 rev
tarte maracuja juicy lip gloss Peptide-Infused Hydrating Glossy Balm 12HR Instant Moisture lipgloss Includes Collectible Charm Vegan & Cruelty-Free full size melon spritz (watermelon shimmer)
tarte$18.32134 rev
Maybelline Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Berry Haze (Sheer Cool Mauve)
MAYBELLINE$6.826,720 rev
MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Pink Drip (Sheer Baby Pink)
MAYBELLINE$6.806,720 rev
MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Acai Glaze (Sheer Black Cherry)
MAYBELLINE$6.796,720 rev
Trending
90-day click momentumMAYBELLINE Lifter Oil-in-Gel Lip Gloss for Glassy Bouncy Shine Hydrating Tinted Lip Balm and Moisturizer with Hyaluronic Acid and Passionfruit Oil Strawberry Shake (Mauve Pink)
MAYBELLINE$8.124.2★
tarte maracuja juicy lip gloss Peptide-Infused Hydrating Glossy Balm 12HR Instant Moisture lipgloss Includes Collectible Charm Vegan & Cruelty-Free full size melon spritz (watermelon shimmer)
tarte$18.324.3★
tarte maracuja juicy lip plump Hydrating & Volumizing Lip Plumper Gloss Balm with Nourishing Hyaluronic Acid Plumps & Moisturizes Vegan & Cruelty-Free full size white peach
tarte$21.834.4★
tarte maracuja juicy lip plump Hydrating & Volumizing Lip Plumper Gloss Balm with Nourishing Hyaluronic Acid Plumps & Moisturizes Vegan & Cruelty-Free full size primrose
tarte$21.794.4★
tarte maracuja juicy lip plump Hydrating & Volumizing Lip Plumper Gloss Balm with Nourishing Hyaluronic Acid Plumps & Moisturizes Vegan & Cruelty-Free full size mixed berries
tarte$22.054.4★
What buyers say about tarte lip stain
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“moist without feeling greasy”
“It feels very smooth”
“Excellent product”
“Amazing lip gloss”
“with no harsh odors”
“Great deal for the money”
“Nice application”
“Beautiful color and stays on lips without being sticky”
“Light texture”
What buyers complain about
“The color is darker than I anticipated”
“Bone Dry”
“Smells awful”
“Its a bit expensive”
“Does not last”
“I didn't really care for the stickiness”
“My product was used”
“Product won't come out”
“Waxy texture”
“Cheaper version of a well known brand”
Top return reasons
Common questions
- Is tarte lip stain profitable to sell on Amazon United States?
- The niche generates $503K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the tarte lip stain niche?
- 3 brands and 24 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tarte lip stain?
- Top complaints mined from reviews: Color, Moist/Dry, Smell. The return rate is 1.4%.
- When does demand for tarte lip stain peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the tarte lip stain niche?
- Listings span $6.79–$24.38; the average listing price is $18.29 (sweet spot $15–$100). The average incumbent carries 2,401 reviews — the moat a new listing must climb.