Tarte Eyelash Curler
FailShoppers spend an estimated $29K a year here, so Tarte Eyelash Curler is a Fail.
- Flapen Score
- 34 / 100Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 4834
- Market size
- $29K/yr44K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 31 sellers
Flapen Score
Tarte Eyelash Curler against its category
The dotted line is the Beauty & Personal Care average. Past it, Tarte Eyelash Curler is stronger. Inside it, weaker.
Market
The Tarte Eyelash Curler market on Amazon at a glance
Shoppers on Amazon United States searched for Tarte Eyelash Curler 44K times last year and spent an estimated $29K. The top 5 brands take 96% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $29Ka year
- Top search term
- tarte eyelash curler36K searches a year
02 · Price
A sale here is worth $15.05.
Listings sell for $15.05 on average, from $5.81 to $26.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $15.05 that is $8K to $11K a year per listing.
- Average price
- $15.05inside the $15 to $100 sweet spot
- Price range
- $5.81–$26.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$11K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Makeup Brushes & Tools. It carries 12,018 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Makeup Brushes & Tools
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 12,018per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Tarte Eyelash Curler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
tarte picture perfect eyelash curler Professional Lash Curler with Mini Travel Size Mascara for Lift & Curl Ergonomic Pad Design Easy to Use Vegan & Cruelty-Free
- Price
- $22.54
- Rating
- 4.3/5
- Reviews
- 414
- Age
- 15y ago

e.l.f. Pro Eyelash Curler Stainless Steel Lash Curler Long-Lasting Natural Curl Ergonomic Design Includes Replacement Pad Fits All Eye Shapes
- Price
- $5.81
- Rating
- 4.4/5
- Reviews
- 23,964
- Age
- 6y ago

Compaitble with Tarte Picture Perfect Eyelash Curler Refills 36Pack Replacement Rubber Refills Fit for Tarte Eyelash Curler Purple.
- Price
- $7.02
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 9mo ago

Tweezerman Comfort Grip Eyelash Curler for All Eye Shapes Neon Pink
- Price
- $16.62
- Rating
- 4.6/5
- Reviews
- 21,516
- Age
- 11y ago

JAPONESQUE Comfort Grip Eyelash Curler for Natural & False Lashes Universal Fit Long-Lasting Curl
- Price
- $9.31
- Rating
- 4.3/5
- Reviews
- 496
- Age
- 4y ago
Trending
estimated 90-day click momentum
Compaitble with Tarte Picture Perfect Eyelash Curler Refills 36Pack Replacement Rubber Refills Fit for Tarte Eyelash Curler Purple.
- Price
- $7.02
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 9mo ago

JAPONESQUE Comfort Grip Eyelash Curler for Natural & False Lashes Universal Fit Long-Lasting Curl
- Price
- $9.31
- Rating
- 4.3/5
- Reviews
- 496
- Age
- 4y ago

e.l.f. Pro Eyelash Curler Stainless Steel Lash Curler Long-Lasting Natural Curl Ergonomic Design Includes Replacement Pad Fits All Eye Shapes
- Price
- $5.81
- Rating
- 4.4/5
- Reviews
- 23,964
- Age
- 6y ago

Tweezerman Eyelash Curler for All Eye Shapes with Refill Pads Rose Gold
- Price
- $17.71
- Rating
- 4.6/5
- Reviews
- 21,516
- Age
- 8y ago

Tweezerman Classic Eyelash Curler for All Eye Shapes with Refill Pads
- Price
- $15.09
- Rating
- 4.6/5
- Reviews
- 21,516
- Age
- 20y ago
Newest
by launch date
Compaitble with Tarte Picture Perfect Eyelash Curler Refills 36Pack Replacement Rubber Refills Fit for Tarte Eyelash Curler Purple.
- Price
- $7.02
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 9mo ago

JAPONESQUE Comfort Grip Eyelash Curler for Natural & False Lashes Universal Fit Long-Lasting Curl
- Price
- $9.31
- Rating
- 4.3/5
- Reviews
- 496
- Age
- 4y ago

e.l.f. Pro Eyelash Curler Stainless Steel Lash Curler Long-Lasting Natural Curl Ergonomic Design Includes Replacement Pad Fits All Eye Shapes
- Price
- $5.81
- Rating
- 4.4/5
- Reviews
- 23,964
- Age
- 6y ago

Tweezerman Eyelash Curler for All Eye Shapes with Refill Pads Rose Gold
- Price
- $17.71
- Rating
- 4.6/5
- Reviews
- 21,516
- Age
- 8y ago

Tweezerman Comfort Grip Eyelash Curler for All Eye Shapes Neon Pink
- Price
- $16.62
- Rating
- 4.6/5
- Reviews
- 21,516
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
31
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- tarte54%
- e.l.f.15%
- Tweezerman14%
- Pdtwq9%
- JAPONESQUE4%
- Shiseido4%
Demand
Tarte Eyelash Curler search demand
Weekly searches over the year. Pick a range.
Search terms
Top Tarte Eyelash Curler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tarte eyelash curler36K/yr
- tarte lash curler5K/yr
- eyelash curler tarte4K/yr
Reviews and returns
What reviews say buyers love and hate about Tarte Eyelash Curler
We read the reviews and the return reasons for every product selling here.
“Ripped out my eyelashes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tarte Eyelash Curler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









