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Tarte Eyelash Curler

Fail

Shoppers spend an estimated $29K a year here, so Tarte Eyelash Curler is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$29K/yr44K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
90%top-5 click share · 6 brands · 31 sellers

Flapen Score

Tarte Eyelash Curler against its category

The dotted line is the Beauty & Personal Care average. Past it, Tarte Eyelash Curler is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tarte Eyelash Curler market on Amazon at a glance

Shoppers on Amazon United States searched for Tarte Eyelash Curler 44K times last year and spent an estimated $29K. The top 5 brands take 96% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
4.4%
Market size, estimated
$29Ka year
Top search term
tarte eyelash curler36K searches a year

02 · Price

A sale here is worth $15.05.

Listings sell for $15.05 on average, from $5.81 to $26.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $15.05 that is $8K to $11K a year per listing.

Average price
$15.05inside the $15 to $100 sweet spot
Price range
$5.81–$26.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Makeup Brushes & Tools. It carries 12,018 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Makeup Brushes & Tools
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
12,018per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Tarte Eyelash Curler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

31

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 215%
  • Brand 314%
  • Brand 49%
  • Brand 54%
  • Brand 64%

Demand

Tarte Eyelash Curler search demand

Weekly searches over the year. Pick a range.

1K750Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Tarte Eyelash Curler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tarte eyelash curler36K/yr
  • tarte lash curler5K/yr
  • eyelash curler tarte4K/yr

Reviews and returns

What reviews say buyers love and hate about Tarte Eyelash Curler

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Eyelash Quality”
16%of negative reviews mention “Eyelash Quality”
1.1%of orders come back
“Ripped out my eyelashes”
A buyer, on “Eyelash Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tarte Eyelash Curler questions

Answered from the same tracked data.