Tarte Dab and Go Hair Concealer

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +67.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months

233K

Growth, 90 days vs prior 90

+67.0%

Conversion, latest week

3.0%

Market size, estimated

$151Ka year

Peak month

July2.3× the quietest month

Top search term

tarte dab and go hair concealer36K searches a year

Listings sell for $21.66 on average, from $8.53 to $31.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $21.66 that is $16K to $22K a year per listing.

Average price

$21.66inside the $15 to $100 sweet spot

Price range

$8.53–$31.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$16K–$22K

Returns

2.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #64 within Hair Coloring Products. It carries 17,152 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#64in Hair Coloring Products

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

17,152per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months