Is tarte contour profitable to sell on Amazon United States?

The niche generates $315K/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (47/100).

How competitive is the tarte contour niche?

5 brands and 14 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tarte contour?

Top complaints mined from reviews: Color, Smudge Resistance, Value For Money. The return rate is 1.2%.

When does demand for tarte contour peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 9.8× the quietest.

What does it cost to enter the tarte contour niche?

Listings span $9.25–$45.17; the average listing price is $27.64 (sweet spot $15–$100). The average incumbent carries 1,485 reviews — the moat a new listing must climb.

tarte contour

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$27.64

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$9.25–$45.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$315K

$315K/yr · 269K searches

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,484.71

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tarte contour is a $315K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

tarte contour market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $276K–$346K; units × avg price
Conversion rate: 4.2%
Avg BSR: #170
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 5.5%
Avg brand age: 58 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

tarte78%
Smashbox11%
e.l.f.8%
NYX PROFESSIONAL MAKEUP1%
viviyoo1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.8×

Open Trend

Top tarte contour search terms

tarte blush100K/yr +0.3%2.1% conv.
elf blush palette21K/yr -11.1%5.3% conv.
tarte blush for cheeks21K/yr -12.2%2.5% conv.
smashbox contour palette14K/yr -12.0%13.5% conv.
tarte amazonian clay blush9K/yr +34.2%2.6% conv.
tartelette13K/yr -12.4%3.4% conv.
tartelette in bloom palette16K/yr -2.6%8.2% conv.
tarte blush palette11K/yr -31.6%3.4% conv.
blush tarte6K/yr -21.5%1.2% conv.
smashbox cali contour palette5K/yr +17.6%10.1% conv.

All search terms

Top tarte contour products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

tarte Amazonian clay 12-hour blush Mineral Pigment Sheer Blush with Vitamin E & Olive Oil for Lightweight Longwear & Buildable Coverage Vegan & Cruelty-Free full size paaarty

tarte$21.594.6★946 rev

tarte Amazonian clay 12-hour blush Mineral Pigment Sheer Blush with Vitamin E & Olive Oil for Lightweight Longwear & Buildable Coverage Vegan & Cruelty-Free full size blushing bride

tarte$27.524.6★946 rev

tarte blush tape liquid blush Buildable Cream Cheek Makeup Lightweight Formula Blurs appearance for Radiant Glow Vegan & Cruelty-Free full size berry

tarte$30.684.5★354 rev

e.l.f. Cosmetics Powder Blush Palette Four Blush Shades for Beautiful Long-Lasting Pigment Light

e.l.f.$9.684.6★7,687 rev

tarte tartelette in bloom Amazonian clay palette Full-Size Eyeshadow Palette with Neutral Matte & Shimmer Finish Longwear Buildable Makeup Vegan & Cruelty-Free

tarte$45.174.7★117 rev

Newest

by launch date

tarte macaron blush & glow duo - Multi-Use Longwear Makeup with Peptides Cream & Powder Blush Duo with Blend Bar for a Buildable Bright Lifted Look Vegan & Cruelty-Free full size toasted coconut

tarte$37.4870 rev

1mo ago

tarte glow wardrobe highlighting eye & cheek palette Highlighter Blush Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow Vegan & Cruelty Free full size

tarte$33.76146 rev

3mo ago

Smashbox Step-By-Step Contour Palette | Sculpt + Glow All-In-One Contour Kit with Blendable + Buildable Formulas Light/Medium 0.3 Ounce

Smashbox$28.6893 rev

6mo ago

4-Color Highlighter & Blush Palette Shimmer Eyeshadow Makeup Kit 2-in-1 Face Illuminator Powder with Mirror Long-Lasting Diamond Glow Texture Portable Travel Size for Natural Radiance (Gold)

viviyoo$9.2554 rev

7mo ago

tarte tartelette in bloom Amazonian clay palette Full-Size Eyeshadow Palette with Neutral Matte & Shimmer Finish Longwear Buildable Makeup Vegan & Cruelty-Free

tarte$45.17117 rev

1y ago

What buyers say about tarte contour

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“Strong color”

Quality-Overall13%

“Good quality...pigment is top quality”

Ease Of Use5%

“Removal is also easy”

Brightness/Shine/Glow5%

“give a nice glow”

Smudge Resistance5%

“Doesnt smear”

Soft Feel4%

“a smooth application”

Suitability Combination Skin4%

“Works great and looks natural”

Value For Money4%

“Excellent value”

Durability4%

“Stays in all day”

Ease Of Application3%

“Apply Sparingly”

What buyers complain about

Color16%

“Orange not pink”

Smudge Resistance13%

“Flakes off”

Value For Money9%

“Not worth it”

Quality-Overall6%

“Trash quality”

Allergies4%

“Allergic Reaction”

Ease Of Use4%

“it is tricky to open”

Advertised Vs Actual Product4%

“Not exactly as pictured”

Product Condition3%

“Arrived used”

Durability3%

“I guess it easily breaks”

Moist/Dry3%

“it came dried out”

Top return reasons

Color45%

Advertised Vs Actual Product14%

Moist/Dry8%

Functionality-Overall6%

Product Condition4%

Value For Money4%

Defective Material/Parts3%

Brightness/Shine/Glow2%

Quality-Overall2%

Size-Overall1%

Common questions

Is tarte contour profitable to sell on Amazon United States?: The niche generates $315K/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (47/100).
How competitive is the tarte contour niche?: 5 brands and 14 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tarte contour?: Top complaints mined from reviews: Color, Smudge Resistance, Value For Money. The return rate is 1.2%.
When does demand for tarte contour peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 9.8× the quietest.
What does it cost to enter the tarte contour niche?: Listings span $9.25–$45.17; the average listing price is $27.64 (sweet spot $15–$100). The average incumbent carries 1,485 reviews — the moat a new listing must climb.