tarte concealer stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$25.35avg listing price — sweet spot $15–$100
Price range
Incredible$23.52–$30.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$161K$161K/yr · 242K searches
Review moat
Okay3,141.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.8%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tarte concealer stick is a $161K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
tarte concealer stick market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $76K–$101K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- tarte100%
Demand
Weekly Amazon search volume, last 20 weeks — -33.8% search growth over the last 90 days.Top tarte concealer stick search terms
- tarte concealer stick36K/yr
- blur concealer stick with brush17K/yr
- tarte shape tape blur concealer stick35K/yr
- tarte blur concealer stick with brush26K/yr
- tarte concealer stick with brush16K/yr
- shape tape blur concealer stick22K/yr
- blur concealer stick9K/yr
- tarte blur stick6K/yr
- tarte shape tape blur15K/yr
- tarte shape tape concealer stick12K/yr
Top tarte concealer stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
tarte shape tape blur concealer stick - Full Coverage Crease-Proof Makeup Diamond-Shaped Precision Tip for Instant Eye Lift Effect 50% Skin-loving Ingredients Vegan & Cruelty-Free full size 22N
tarte$24.604.4★645 rev
tarte shape tape blur concealer stick brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Makeup Vegan & Cruelty-Free
tarte$30.634.6★170 rev
tarte shape tape blur concealer stick - Full Coverage Crease-Proof Makeup Diamond-Shaped Precision Tip for Instant Eye Lift Effect 50% Skin-loving Ingredients Vegan & Cruelty-Free full size 20B
tarte$24.314.4★645 rev
tarte shape tape blur concealer stick - Full Coverage Crease-Proof Makeup Diamond-Shaped Precision Tip for Instant Eye Lift Effect 50% Skin-loving Ingredients Vegan & Cruelty-Free full size 27S
tarte$24.164.4★645 rev
tarte shape tape blur concealer stick - Full Coverage Crease-Proof Makeup Diamond-Shaped Precision Tip for Instant Eye Lift Effect 50% Skin-loving Ingredients Vegan & Cruelty-Free full size 16N
tarte$23.524.4★645 rev
Newest
by launch datetarte shape tape blur concealer stick - Full Coverage Crease-Proof Makeup Diamond-Shaped Precision Tip for Instant Eye Lift Effect 50% Skin-loving Ingredients Vegan & Cruelty-Free full size 22N
tarte$24.60645 rev
tarte shape tape blur concealer stick brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Makeup Vegan & Cruelty-Free
tarte$30.63170 rev
tarte shape tape blur concealer stick - Full Coverage Crease-Proof Makeup Diamond-Shaped Precision Tip for Instant Eye Lift Effect 50% Skin-loving Ingredients Vegan & Cruelty-Free full size 20B
tarte$24.31645 rev
tarte shape tape blur concealer stick - Full Coverage Crease-Proof Makeup Diamond-Shaped Precision Tip for Instant Eye Lift Effect 50% Skin-loving Ingredients Vegan & Cruelty-Free full size 27S
tarte$24.16645 rev
tarte shape tape blur concealer stick - Full Coverage Crease-Proof Makeup Diamond-Shaped Precision Tip for Instant Eye Lift Effect 50% Skin-loving Ingredients Vegan & Cruelty-Free full size 16N
tarte$23.52645 rev
Trending
90-day click momentumtarte shape tape blur concealer stick - Full Coverage Crease-Proof Makeup Diamond-Shaped Precision Tip for Instant Eye Lift Effect 50% Skin-loving Ingredients Vegan & Cruelty-Free full size 16N
tarte$23.524.4★
tarte shape tape blur concealer stick - Full Coverage Crease-Proof Makeup Diamond-Shaped Precision Tip for Instant Eye Lift Effect 50% Skin-loving Ingredients Vegan & Cruelty-Free full size 22N
tarte$24.604.4★
tarte shape tape blur concealer stick - Full Coverage Crease-Proof Makeup Diamond-Shaped Precision Tip for Instant Eye Lift Effect 50% Skin-loving Ingredients Vegan & Cruelty-Free full size 20B
tarte$24.314.4★
tarte shape tape blur concealer stick brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Makeup Vegan & Cruelty-Free
tarte$30.634.6★
tarte Shape Tape Concealer Full-Coverage Creaseless Soft Matte Finish Brightening Under-Eye & Face Makeup 16hr Longwear Vegan & Cruelty-Free Full Size 16N fair-Light Neutral
tarte$24.864.5★
What buyers say about tarte concealer stick
What buyers praise and complain about, mined from review topics.What buyers love
“Its very soft and fluffy”
“Excellent coverage”
“The quality of the brush is. good.”
“Application is really easy”
“I think my pick also matched my skin tone so well”
“Easy to handle an hold”
“this shade is perfect”
“long durable wear”
“worth it”
“It lasts all day without feeling greasy or sticky”
What buyers complain about
“Its a bit expensive”
“Ineffective at dark circle coverage”
“Definitely not drying”
“The stick is a bit small for the price”
“The color is off”
“It's extremely dense”
“I have very dry skin so I was worried about it blending well”
“Those bright, creased lines are a dead giveaway”
“Lightweight, doesn't stand,”
“The consistency doesn't really work with using a little bit of this product”
Top return reasons
Common questions
- Is tarte concealer stick profitable to sell on Amazon United States?
- The niche generates $161K/yr across 6 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -33.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the tarte concealer stick niche?
- 1 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tarte concealer stick?
- Top complaints mined from reviews: Value For Money, Coverage, Moist/Dry. The return rate is 0.8%.
- What does it cost to enter the tarte concealer stick niche?
- Listings span $23.52–$30.63; the average listing price is $25.35 (sweet spot $15–$100). The average incumbent carries 3,142 reviews — the moat a new listing must climb.