Tarte Concealer Stick

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months

242K

Growth, 90 days vs prior 90

-33.8%

Conversion, latest week

2.6%

Market size, estimated

$161Ka year

Top search term

tarte concealer stick36K searches a year

Listings sell for $25.35 on average, from $23.52 to $30.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $25.35 that is $6K to $13K a year per listing.

Average price

$25.35inside the $15 to $100 sweet spot

Price range

$23.52–$30.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Face. It carries 3,142 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#16in Face

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,142per listing

Listings tracked

6

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

44 months