tarte brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$20.43avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.83–$33.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,106.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$116K$116K/yr · 89K searches
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tarte brush is a $116K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
tarte brush market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $102K–$123K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #167
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- tarte86%
- ALBEAUT6%
- COVERGIRL3%
- dpolla3%
- MODA2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -8.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top tarte brush search terms
- tarte brush32K/yr
- tarte concealer brush22K/yr
- tarte brushes11K/yr
- tarte makeup brush12K/yr
- tarte brushes for concealer4K/yr
- tarte makeup brushes4K/yr
- tarte brushes for makeup4K/yr
Top tarte brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
tarte shape tape blur concealer stick brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Makeup Vegan & Cruelty-Free
tarte$30.634.6★170 rev
tarte the buffer airbrush finish foundation brush Blending Brush for Cream Liquid or Powder Makeup Buildable Coverage & Seamless Application for Flawless Finish Vegan & Cruelty-Free full size
tarte$33.934.7★248 rev
tarte concealer paw brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Liquid or Powder Makeup Vegan & Cruelty-Free
tarte$26.404.7★213 rev
Albeaut Concealer Brush Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush) 1pc
ALBEAUT$6.834.6★5,534 rev
tarte Secrets from the Amazon Brush Set Makeup Brushes for Cheek Eyeshadow Complexion For Cream Liquid & Powder Vegan & Cruelty-Free
tarte$22.154.4★18 rev
Newest
by launch datetarte shape tape blur concealer stick brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Makeup Vegan & Cruelty-Free
tarte$30.63170 rev
tarte Secrets from the Amazon Brush Set Makeup Brushes for Cheek Eyeshadow Complexion For Cream Liquid & Powder Vegan & Cruelty-Free
tarte$22.1518 rev
tarte shape tape concealer & brush Instant Full Coverage for Under Eye Dark Circles Redness & Discoloration Dermatologist-Tested Vegan Cruelty-Free full size 35N medium
tarte$31.51311 rev
tarte concealer paw brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Liquid or Powder Makeup Vegan & Cruelty-Free
tarte$26.40213 rev
CoverGirl Blending Foundation Brush
COVERGIRL$8.80304 rev
Trending
90-day click momentumtarte shape tape blur concealer stick brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Makeup Vegan & Cruelty-Free
tarte$30.634.6★
tarte the buffer airbrush finish foundation brush Blending Brush for Cream Liquid or Powder Makeup Buildable Coverage & Seamless Application for Flawless Finish Vegan & Cruelty-Free full size
tarte$33.934.7★
Albeaut Concealer Brush Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush) 1pc
ALBEAUT$6.834.6★
tarte concealer paw brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Liquid or Powder Makeup Vegan & Cruelty-Free
tarte$26.404.7★
CoverGirl Blending Foundation Brush
COVERGIRL$8.804.5★
What buyers say about tarte brush
What buyers praise and complain about, mined from review topics.What buyers love
“Softness is good”
“Good quality brush”
“Good quality”
“Good price”
“Applies well”
“As advertised”
“Easy to Use”
“Super soft and flawless coverage”
“Great quality and durable”
“I love that it fits”
What buyers complain about
“Too big”
“Expensive”
“Fell apart after one use”
“the quality just seems not great for brand as big as tarte”
“Misleading pictures”
“I was worried the makeup would stick to the brush”
“Cuts skin”
“Received a dirty brush”
“Color chart makes it impossible to accurately match your complexion”
“the bristles not soft enough”
Top return reasons
Common questions
- Is tarte brush profitable to sell on Amazon United States?
- The niche generates $116K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the tarte brush niche?
- 5 brands and 17 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tarte brush?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.9%.
- When does demand for tarte brush peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the tarte brush niche?
- Listings span $6.83–$33.93; the average listing price is $20.43 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.