Is tarte bb blur tinted moisturizer spf 30 profitable to sell on Amazon United States?

The niche generates $386K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (47/100).

How competitive is the tarte bb blur tinted moisturizer spf 30 niche?

5 brands and 30 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tarte bb blur tinted moisturizer spf 30?

Top complaints mined from reviews: Coverage, Color, Allergies. The return rate is 0.8%.

When does demand for tarte bb blur tinted moisturizer spf 30 peak?

Demand peaks in Mar–Apr–May; the busiest month runs 8.3× the quietest.

What does it cost to enter the tarte bb blur tinted moisturizer spf 30 niche?

Listings span $7.70–$39.88; the average listing price is $29.70 (sweet spot $15–$100). The average incumbent carries 4,589 reviews — the moat a new listing must climb.

tarte bb blur tinted moisturizer spf 30

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.70

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$7.70–$39.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$386K

$386K/yr · 421K searches

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,589.3

avg incumbent reviews — the moat a new listing must climb

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tarte bb blur tinted moisturizer spf 30 is a $386K/yr Amazon United States market (421K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

tarte bb blur tinted moisturizer spf 30 market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $238K–$297K; units × avg price
Conversion rate: 3.1%
Avg BSR: #24
Page quality: 0%
Prime: 90%
Sponsored: 50%
Out of stock: 6.3%
Avg brand age: 55 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

tarte81%
Aigomc8%
Aikertec6%
MAYBELLINE3%
Generic2%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — +11.3% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 8.3×

Open Trend

Top tarte bb blur tinted moisturizer spf 30 search terms

tarte bb blur tinted moisturizer spf 30236K/yr +20.7%2.3% conv.
tarte bb blur tinted moisturizer29K/yr +5.7%2.0% conv.
tarte bb blur28K/yr -3.0%1.4% conv.
bb blur tinted moisturizer spf 3025K/yr -2.0%1.7% conv.
tarte bb cream36K/yr -15.3%2.1% conv.
tarte bb10K/yr +63.8%1.5% conv.
bb blur tinted moisturizer10K/yr -1.4%1.5% conv.
bb tarte tinted moisturizer6K/yr +5.5%1.6% conv.
tarte blur9K/yr -7.8%0.8% conv.
tarte blur tinted moisturizer5K/yr +20.8%1.9% conv.

All search terms

Top tarte bb blur tinted moisturizer spf 30 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

tarte BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty-Free full size light

tarte$37.754.4★353 rev

tarte BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty-Free full size fair

tarte$37.404.4★105 rev

tarte BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty-Free full size fair-light

tarte$38.684.4★83 rev

Aigomc BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty Free

Aigomc$21.743.2★13 rev

2PC BB blur tinted moisturizer Broad Spectrum SPF 30 tinted sunscreen bb cream concealer Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty Free

Aikertec$33.164.4★13 rev

Newest

by launch date

2PC BB blur tinted moisturizer Broad Spectrum SPF 30 tinted sunscreen bb cream concealer Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty Free

Aikertec$33.1613 rev

1mo ago

Aigomc BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty Free

Aigomc$21.7413 rev

3mo ago

BB Blur Tinted Moisturizer SPF 30 BB Cream Tinted Moisturizer Tinted Care Primer with Brush Instantly Hydrates Full Coverage Creates Matte Effect (Natural 1 floz)

Generic$11.0325 rev

1y ago

tarte BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty-Free full size fair-light

tarte$38.6883 rev

3y ago

tarte BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty-Free full size light-medium

tarte$37.3334 rev

3y ago

What buyers say about tarte bb blur tinted moisturizer spf 30

What buyers praise and complain about, mined from review topics.

What buyers love

Coverage14%

“Great coverage”

Suitability Combination Skin13%

“Great for skin”

Weight Light12%

“It feels lightweight on the skin”

Value For Money8%

“Very affordable”

Quality-Overall7%

“Excellent Product”

Soft Feel7%

“Goes on smooth”

Color6%

“Color is good”

Moist/Dry6%

“It's also really moisturizing”

Suitability Dry Skin3%

“This BB blur tinted moisturizer delivers excellent lightweight moisture that keeps skin hydrated without feeling heavy or greasy”

Wrinkle2%

“Really defines and brings out any wrinkles”

What buyers complain about

Coverage11%

“Not the best coverage”

Color11%

“getting the darker color it was way too light”

Allergies5%

“Causes skin irritation”

Value For Money5%

“waste of money”

Size-Overall4%

“small size”

Advertised Vs Actual Product4%

“Dont believe the hype”

Functionality-Overall3%

“It didn't go on well at all”

Moist/Dry3%

“this doesnt seem to moisturize at all in my opinion”

Suitability Combination Skin3%

“Not really for mature skin”

Oily/Greasy3%

“All day it felt greasy”

Top return reasons

Color46%

Coverage10%

Advertised Vs Actual Product9%

Moist/Dry5%

Leak-Proof4%

Functionality-Overall3%

Texture/Consistency-Overall3%

Size-Overall2%

Weight Light2%

Product Condition2%

Common questions

Is tarte bb blur tinted moisturizer spf 30 profitable to sell on Amazon United States?: The niche generates $386K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (47/100).
How competitive is the tarte bb blur tinted moisturizer spf 30 niche?: 5 brands and 30 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tarte bb blur tinted moisturizer spf 30?: Top complaints mined from reviews: Coverage, Color, Allergies. The return rate is 0.8%.
When does demand for tarte bb blur tinted moisturizer spf 30 peak?: Demand peaks in Mar–Apr–May; the busiest month runs 8.3× the quietest.
What does it cost to enter the tarte bb blur tinted moisturizer spf 30 niche?: Listings span $7.70–$39.88; the average listing price is $29.70 (sweet spot $15–$100). The average incumbent carries 4,589 reviews — the moat a new listing must climb.