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Tapered Curling Wand

Fail

The top 5 brands take 97% of clicks, so Tapered Curling Wand is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$384K/yr284K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
50%top-5 click share · 8 brands · 60 sellers

Flapen Score

Tapered Curling Wand against its category

The dotted line is the Beauty & Personal Care average. Past it, Tapered Curling Wand is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tapered Curling Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Tapered Curling Wand 284K times last year and spent an estimated $384K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $384K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
4.2%
Market size, estimated
$384Ka year
Peak month
December1.7× the quietest month
Top search term
remington curling wand46K searches a year

02 · Price

A sale here is worth $31.98.

Listings sell for $31.98 on average, from $17.34 to $69.68. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $31.98 that is $8K to $16K a year per listing.

Average price
$31.98inside the $15 to $100 sweet spot
Price range
$17.34–$69.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Irons. It carries 2,216 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#96in Irons
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,216per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Tapered Curling Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

60

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

2%

  • Brand 144%
  • Brand 226%
  • Brand 320%
  • Brand 45%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Tapered Curling Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Tapered Curling Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • remington curling wand46K/yr
  • conair curling wand42K/yr
  • tapered curling wand37K/yr
  • hot tools curling wand30K/yr
  • remington curling iron24K/yr
  • hot tools wand17K/yr
  • remington hair curler13K/yr
  • conair wand9K/yr
  • curling wand conair7K/yr
  • remington wand6K/yr

Reviews and returns

What reviews say buyers love and hate about Tapered Curling Wand

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Suitability Curly Hair”
10%of negative reviews mention “Heating”
6.9%of orders come back
“VERY hot”
A buyer, on “Heating”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tapered Curling Wand questions

Answered from the same tracked data.