Tanning Wipes
MaybeReturns run at only 1.0% of orders. But the top 5 brands take 100% of clicks, so Tanning Wipes is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $234K/yr78K searches / yr
- 90-day growth
- +52.7%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 21 sellers
Flapen Score
Tanning Wipes against its category
The dotted line is the Beauty & Personal Care average. Past it, Tanning Wipes is stronger. Inside it, weaker.
Market
The Tanning Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Tanning Wipes 78K times last year and spent an estimated $234K. All 5 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +52.7%
- Conversion, latest week
- 11.6%
- Market size, estimated
- $234Ka year
- Peak month
- June3.5× the quietest month
- Top search term
- tanning wipes24K searches a year
02 · Price
A sale here is worth $25.90.
Listings sell for $25.90 on average, from $9.36 to $46.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $25.90 that is $39K to $52K a year per listing.
- Average price
- $25.90inside the $15 to $100 sweet spot
- Price range
- $9.36–$46.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $39K–$52K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Cleansers. It carries 3,703 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #77in Cleansers
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 3,703per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Tanning Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LOreal Paris Sublime Bronze Self Tanning Towelettes Streak-Free Natural Looking Tan 6 ct
- Price
- $11.76
- Rating
- 4.6/5
- Reviews
- 9,521
- Age
- 19y ago

Tan Towel Self Tan Towelette Classic 10 Count
- Price
- $33.63
- Rating
- 4.4/5
- Reviews
- 4,072
- Age
- 25y ago

LOreal Paris Sublime Bronze Self Tanning Towelettes Streak-Free Natural Looking Tan 6 ct (Pack of 2)
- Price
- $23.53
- Rating
- 4.6/5
- Reviews
- 9,521
- Age
- 8y ago

Dr. Dennis Gross Glow Pad Self-Tanner for Body Exfoliating & Anti-Aging Towelette with AHAs & BHAs Buildable Natural Glow Hydrating & Streak-Free Application 8 Towelettes
- Price
- $46.00
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 1y ago

TanTowel Womens Half Body Tan Towelettes - 10 Pack Plus 10 Count (Pack of 1)
- Price
- $33.29
- Rating
- 4.5/5
- Reviews
- 1,332
- Age
- 19y ago
Trending
90-day click momentum
Antfuny Turkish Beach Towels Vacation Essentials Quick Dry Sand Free Oversized Bath Pool Swim Towel Extra Large XL Blanket Adult Travel Cruise Accessories Must Haves Clearance Stuff Necessities
- Price
- $9.36
- Rating
- 4.6/5
- Reviews
- 3,361
- Age
- 3y ago

WILFA Extra Large Beach Towel - Oversized Mircofiber Beach Towel 40 x 70 XL Striped Lightweight Pool Towel Big Cabana Swim Travel Towel for Adults Mens Women Pink
- Price
- $15.86
- Rating
- 4.2/5
- Reviews
- 625
- Age
- 2y ago

Dr. Dennis Gross Glow Pad Self-Tanner for Body Exfoliating & Anti-Aging Towelette with AHAs & BHAs Buildable Natural Glow Hydrating & Streak-Free Application 8 Towelettes
- Price
- $46.00
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 1y ago

TanTowel Womens Half Body Tan Towelettes - 10 Pack Plus 10 Count (Pack of 1)
- Price
- $33.29
- Rating
- 4.5/5
- Reviews
- 1,332
- Age
- 19y ago

Tan Towel Self Tan Towelette Classic 10 Count
- Price
- $33.63
- Rating
- 4.4/5
- Reviews
- 4,072
- Age
- 25y ago
Newest
by launch date
Dr. Dennis Gross Glow Pad Self-Tanner for Body Exfoliating & Anti-Aging Towelette with AHAs & BHAs Buildable Natural Glow Hydrating & Streak-Free Application 8 Towelettes
- Price
- $46.00
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 1y ago

WILFA Extra Large Beach Towel - Oversized Mircofiber Beach Towel 40 x 70 XL Striped Lightweight Pool Towel Big Cabana Swim Travel Towel for Adults Mens Women Pink
- Price
- $15.86
- Rating
- 4.2/5
- Reviews
- 625
- Age
- 2y ago

Antfuny Turkish Beach Towels Vacation Essentials Quick Dry Sand Free Oversized Bath Pool Swim Towel Extra Large XL Blanket Adult Travel Cruise Accessories Must Haves Clearance Stuff Necessities
- Price
- $9.36
- Rating
- 4.6/5
- Reviews
- 3,361
- Age
- 3y ago

LOreal Paris Sublime Bronze Self Tanning Towelettes Streak-Free Natural Looking Tan 6 ct (Pack of 2)
- Price
- $23.53
- Rating
- 4.6/5
- Reviews
- 9,521
- Age
- 8y ago

Tan Towel Tan Towel Full Body Classic 5 Pack 0.5 FL OZ Each
- Price
- $33.79
- Rating
- 4.5/5
- Reviews
- 1,110
- Age
- 19y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- L'Oreal Paris64%
- Tan Towel24%
- Dr Dennis Gross5%
- WILFA3%
- Antfuny3%
- Open — no brand owns it (0%)
Demand
Tanning Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.5×
Search terms
Top Tanning Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tanning wipes24K/yr
- tanning towel13K/yr
- tanning towels10K/yr
- tanning wipes self tanner7K/yr
- tan wipes7K/yr
- self tanning wipes6K/yr
- self tanner wipes5K/yr
- self tanning towelettes3K/yr
- tanning towels self tanner towelettes4K/yr
Reviews and returns
What reviews say buyers love and hate about Tanning Wipes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The tone is not orange
They have not given me any color at all
Too dark
towel is about as thick as a paper towel
Its thin
These towels are extremely thin
Bigger than expected
Small
they are huge
doesnt absorb the best
Just doesnt absorb ANY water
Does not absorb well at all
doesnt leave you smelling like nasty self tanner
And there is a very unpleasant odor
Terrible Odor
Love
Beautiful color
Natural color
Nice quality and vibrant colors
Very nice towels, good quality
I was surprised by the quality of this beach towel
Good quality
Ease of Use
Quick results
Easy to cart for travel
The material is soft and comfortable,
The material is incredibly soft
Super soft
Just as advertised
just what I needed
Exactly as described
Return
1.0% Return rate 35% Fixable by listing
The tone is not orange
They have not given me any color at all
Too dark
Bigger than expected
Small
they are huge
This is $70 I have spent
I wasted my money
I just wasted $35
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tanning Wipes questions
Answered from the same tracked data.









