tanning wipes
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.90avg listing price — sweet spot $15–$100
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Price range
Great$9.36–$46.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+52.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$234K$234K/yr · 78K searches
Review moat
Okay3,702.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tanning wipes is a $234K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
tanning wipes market data
- Units sold / yr
- 10K–13K
- avg 1,500–2,000/product
- Revenue / yr
- $259K–$324K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- L'Oreal Paris64%
- Tan Towel24%
- Dr Dennis Gross5%
- WILFA3%
- Antfuny3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +52.7% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.5×
Top tanning wipes search terms
- tanning wipes24K/yr
- tanning towel13K/yr
- tanning towels10K/yr
- tanning wipes self tanner7K/yr
- tan wipes7K/yr
- self tanning wipes6K/yr
- self tanner wipes5K/yr
- self tanning towelettes3K/yr
- tanning towels self tanner towelettes4K/yr
Top tanning wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Sublime Bronze Self Tanning Towelettes Streak-Free Natural Looking Tan 6 ct
L'Oreal Paris$11.764.6★9,521 rev
Tan Towel Self Tan Towelette Classic 10 Count
Tan Towel$33.634.4★4,072 rev
LOreal Paris Sublime Bronze Self Tanning Towelettes Streak-Free Natural Looking Tan 6 ct (Pack of 2)
L'Oreal Paris$23.534.6★9,521 rev
Dr. Dennis Gross Glow Pad Self-Tanner for Body Exfoliating & Anti-Aging Towelette with AHAs & BHAs Buildable Natural Glow Hydrating & Streak-Free Application 8 Towelettes
Dr Dennis Gross$46.004.2★79 rev
TanTowel Womens Half Body Tan Towelettes - 10 Pack Plus 10 Count (Pack of 1)
Tan Towel$33.294.5★1,332 rev
Newest
by launch dateDr. Dennis Gross Glow Pad Self-Tanner for Body Exfoliating & Anti-Aging Towelette with AHAs & BHAs Buildable Natural Glow Hydrating & Streak-Free Application 8 Towelettes
Dr Dennis Gross$46.0079 rev
WILFA Extra Large Beach Towel - Oversized Mircofiber Beach Towel 40 x 70 XL Striped Lightweight Pool Towel Big Cabana Swim Travel Towel for Adults Mens Women Pink
WILFA$15.86625 rev
Antfuny Turkish Beach Towels Vacation Essentials Quick Dry Sand Free Oversized Bath Pool Swim Towel Extra Large XL Blanket Adult Travel Cruise Accessories Must Haves Clearance Stuff Necessities
Antfuny$9.363,361 rev
LOreal Paris Sublime Bronze Self Tanning Towelettes Streak-Free Natural Looking Tan 6 ct (Pack of 2)
L'Oreal Paris$23.539,521 rev
Tan Towel Tan Towel Full Body Classic 5 Pack 0.5 FL OZ Each
Tan Towel$33.791,110 rev
Trending
90-day click momentumAntfuny Turkish Beach Towels Vacation Essentials Quick Dry Sand Free Oversized Bath Pool Swim Towel Extra Large XL Blanket Adult Travel Cruise Accessories Must Haves Clearance Stuff Necessities
Antfuny$9.364.6★
WILFA Extra Large Beach Towel - Oversized Mircofiber Beach Towel 40 x 70 XL Striped Lightweight Pool Towel Big Cabana Swim Travel Towel for Adults Mens Women Pink
WILFA$15.864.2★
Dr. Dennis Gross Glow Pad Self-Tanner for Body Exfoliating & Anti-Aging Towelette with AHAs & BHAs Buildable Natural Glow Hydrating & Streak-Free Application 8 Towelettes
Dr Dennis Gross$46.004.2★
TanTowel Womens Half Body Tan Towelettes - 10 Pack Plus 10 Count (Pack of 1)
Tan Towel$33.294.5★
Tan Towel Self Tan Towelette Classic 10 Count
Tan Towel$33.634.4★
What buyers say about tanning wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Very nice towels, good quality”
“Ease of Use”
“The material is soft and comfortable,”
“Just as advertised”
“affordable”
“It doesnt leave a nasty smell”
“dry quickly”
“Love that they arent heavy”
“Maybe I will perfect the application”
What buyers complain about
“The tone is not orange”
“towel is about as thick as a paper towel”
“Bigger than expected”
“doesnt absorb the best”
“doesnt leave you smelling like nasty self tanner”
“It does not work”
“the advertising was misleading”
“This is $70 I have spent”
“not thick and heavy so dries quickly”
“Made the dark spots even darker”
Top return reasons
Common questions
- Is tanning wipes profitable to sell on Amazon United States?
- The niche generates $234K/yr across 8 tracked products. 90-day search growth is +52.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the tanning wipes niche?
- 5 brands and 21 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tanning wipes?
- Top complaints mined from reviews: Color, Thickness, Size-Overall. The return rate is 1.0%.
- When does demand for tanning wipes peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 3.5× the quietest.
- What does it cost to enter the tanning wipes niche?
- Listings span $9.36–$46.00; the average listing price is $25.90 (sweet spot $15–$100). The average incumbent carries 3,703 reviews — the moat a new listing must climb.