Skip to content

Tanning Wipes

Maybe

Returns run at only 1.0% of orders. But the top 5 brands take 100% of clicks, so Tanning Wipes is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$234K/yr78K searches / yr
90-day growth
+52.7%search demand this quarter
Competition
90%top-5 click share · 5 brands · 21 sellers

Flapen Score

Tanning Wipes against its category

The dotted line is the Beauty & Personal Care average. Past it, Tanning Wipes is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tanning Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Tanning Wipes 78K times last year and spent an estimated $234K. All 5 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+52.7%
Conversion, latest week
11.6%
Market size, estimated
$234Ka year
Peak month
June3.5× the quietest month
Top search term
tanning wipes24K searches a year

02 · Price

A sale here is worth $25.90.

Listings sell for $25.90 on average, from $9.36 to $46.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $25.90 that is $39K to $52K a year per listing.

Average price
$25.90inside the $15 to $100 sweet spot
Price range
$9.36–$46.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
$39K–$52K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Cleansers. It carries 3,703 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Cleansers
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,703per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tanning Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

$0$35K$70K$105K$140K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • L'Oreal Paris64%
  • Tan Towel24%
  • Dr Dennis Gross5%
  • WILFA3%
  • Antfuny3%
  • Open — no brand owns it (0%)

Demand

Tanning Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.5×

Search terms

Top Tanning Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning wipes24K/yr
  • tanning towel13K/yr
  • tanning towels10K/yr
  • tanning wipes self tanner7K/yr
  • tan wipes7K/yr
  • self tanning wipes6K/yr
  • self tanner wipes5K/yr
  • self tanning towelettes3K/yr
  • tanning towels self tanner towelettes4K/yr

Reviews and returns

What reviews say buyers love and hate about Tanning Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color13%−0.07

The tone is not orange

They have not given me any color at all

Too dark

Thickness9%−0.04

towel is about as thick as a paper towel

Its thin

These towels are extremely thin

Size-Overall8%

Bigger than expected

Small

they are huge

Absorbency8%−0.05

doesnt absorb the best

Just doesnt absorb ANY water

Does not absorb well at all

Smell7%−0.02

doesnt leave you smelling like nasty self tanner

And there is a very unpleasant odor

Terrible Odor

Love

Color13%−0.07

Beautiful color

Natural color

Nice quality and vibrant colors

Quality-Overall11%+0.75

Very nice towels, good quality

I was surprised by the quality of this beach towel

Good quality

Ease Of Use9%+0.83

Ease of Use

Quick results

Easy to cart for travel

Soft Feel7%

The material is soft and comfortable,

The material is incredibly soft

Super soft

Advertised Vs Actual Product6%+0.16

Just as advertised

just what I needed

Exactly as described

Return

1.0% Return rate 35% Fixable by listing

Thin16%▇▄▄█▇▅
Material Quality15%▇█▅▆▄▇
Color13%▆▅▆▇▇█

The tone is not orange

They have not given me any color at all

Too dark

Size-Overall11%▆███▆▆

Bigger than expected

Small

they are huge

Value For Money7%▇█▇▇▆▆

This is $70 I have spent

I wasted my money

I just wasted $35

FAQ

Common Tanning Wipes questions

Answered from the same tracked data.