Tanning Water

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $983K a year.

Searches, last 12 months

291K

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

9.6%

Market size, estimated

$983Ka year

Peak month

June5.6× the quietest month

Top search term

salty face54K searches a year

Listings sell for $35.11 on average, from $11.28 to $58.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $35.11 that is $44K to $53K a year per listing.

Average price

$35.11inside the $15 to $100 sweet spot

Price range

$11.28–$58.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$44K–$53K

Returns

1.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #7,097 within Sunscreens & Tanning Products. It carries 1,653 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

12.0%

Average rank

#7,097in Sunscreens & Tanning Products

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

1,653per listing

Listings tracked

13

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

51 months