tanning sunscreen spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+133.7%90-day search growth — must beat 0% to launch
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.52avg listing price — sweet spot $15–$100
Price range
Okay$7.12–$21.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,242.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$16K$16K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tanning sunscreen spray is a $16K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
tanning sunscreen spray market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $19K–$25K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 54%
- Out of stock
- 0.8%
- Avg brand age
- 62 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Hawaiian Tropic66%
- Banana Boat15%
- Australian Gold13%
- Coppertone4%
- Generic2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +133.7% search growth over the last 90 days.Peak months: Feb, Mar, Jul, Aug · busiest ÷ quietest = 5.6×
Top tanning sunscreen spray search terms
- dry oil sunscreen8K/yr
- hawaiian tropic tanning spray5K/yr
- banana boat tanning spray4K/yr
- hawaiian tropic protective tanning4K/yr
- hawaiian tropic tanning sunscreen2K/yr
Top tanning sunscreen spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz
Hawaiian Tropic$9.834.8★530 rev
Banana Boat Dry Oil Tanning Spray Sunscreen SPF 15 6oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6oz each Twin Pack
Banana Boat$21.234.8★1,814 rev
Hawaiian Tropic Sunscreen Protective Tanning Dry Oil Broad Spectrum Sun Care Sunscreen Spray - SPF 15 8 Ounce Sun
Hawaiian Tropic$9.404.5★5,249 rev
Hawaiian Tropic Protective Tanning Oil Spray Sunscreen SPF 25 8 Fl Oz
Hawaiian Tropic$10.954.4★2,018 rev
Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce
Australian Gold$8.534.6★7,333 rev
Newest
by launch date
New Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz (Pack of 2)
Generic$17.898 rev
Hawaiian Tropic Aloha Glow Self Tanning Water 6.4oz Self Tanner Spray Tan Fake Tan Self Tan Water Sunless Tanner Self Tanning Spray Body Bronzer Deep Bronze Tan Self Tanning Mist 6.4oz
Hawaiian Tropic$13.38320 rev
Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz
Hawaiian Tropic$9.83530 rev
Hawaiian Tropic Weightless Hydration Clear Spray Sunscreen SPF 30 6 oz | SPF 30 Sunscreen Spray Sunblock Oxybenzone Free 6 oz each Twin Pack
Hawaiian Tropic$19.421,601 rev
Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce
Australian Gold$8.537,333 rev
Trending
90-day click momentumNew Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz (Pack of 2)
Generic$17.895.0★
Hawaiian Tropic Protective Tanning Oil Spray Sunscreen SPF 25 8 Fl Oz
Hawaiian Tropic$10.954.4★
Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz
Australian Gold$9.124.6★
Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz
Hawaiian Tropic$9.834.8★
Coppertone Tanning Sunscreen Spray with Broad Spectrum SPF 15 Water Resistant Spray Sunscreen Lightweight and Non-Greasy 5.5 Oz
Coppertone$8.234.7★
What buyers say about tanning sunscreen spray
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell creamy”
“Simply the best sunscreen/tanning product I have ever used”
“Beautiful color”
“Works EXTREMELY well”
“feels so nice on my skin”
“Nice cream glow”
“good protection”
“Good value”
“Application is Easy”
“Good coverage”
What buyers complain about
“unpleasant smell”
“Not orange”
“Cans don't work”
“Thick”
“Oily”
“Maybe little more expensive that at store”
“Doesnt apply well at all”
“Broke just after the return window closed so I am now having to squeeze it out”
“not the best pump”
“Leaking bottle”
Top return reasons
Common questions
- Is tanning sunscreen spray profitable to sell on Amazon United States?
- The niche generates $16K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +133.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the tanning sunscreen spray niche?
- 5 brands and 85 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tanning sunscreen spray?
- Top complaints mined from reviews: Smell, Color, Functionality-Overall. The return rate is 0.2%.
- When does demand for tanning sunscreen spray peak?
- Demand peaks in Feb–Mar–Jul–Aug; the busiest month runs 5.6× the quietest.
- What does it cost to enter the tanning sunscreen spray niche?
- Listings span $7.12–$21.23; the average listing price is $12.52 (sweet spot $15–$100). The average incumbent carries 3,242 reviews — the moat a new listing must climb.