Tanning Sunscreen
PassTanning Sunscreen scores 68 out of 100, a Pass. Shoppers spend an estimated $835K a year here, search demand grew +186.5% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 4868
- Market size
- $835K/yr646K searches / yr
- 90-day growth
- +186.5%search demand this quarter
- Competition
- 50%top-5 click share · 11 brands · 148 sellers
Flapen Score
Tanning Sunscreen against its category
The dotted line is the Beauty & Personal Care average. Past it, Tanning Sunscreen is stronger. Inside it, weaker.
Market
The Tanning Sunscreen market on Amazon at a glance
Shoppers on Amazon United States searched for Tanning Sunscreen 646K times last year and spent an estimated $835K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 646K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +186.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $835K a year.
- Searches, last 12 months
- 646K
- Growth, 90 days vs prior 90
- +186.5%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $835Ka year
- Peak month
- June8.2× the quietest month
- Top search term
- tanning oil with spf247K searches a year
02 · Price
A sale here is worth $15.12.
Listings sell for $15.12 on average, from $7.03 to $35.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $15.12 that is $23K to $30K a year per listing.
- Average price
- $15.12inside the $15 to $100 sweet spot
- Price range
- $7.03–$35.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $23K–$30K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Sunscreens & Tanning Products. It carries 4,008 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Sunscreens & Tanning Products
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 4,008per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Tanning Sunscreen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
148
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
11%
- Brand 132%
- Brand 231%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 65%
- Open — no brand owns it (5 brands, 11%)
Demand
Tanning Sunscreen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×
Search terms
Top Tanning Sunscreen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tanning oil with spf247K/yr
- tanning sunscreen147K/yr
- tanning lotion with spf53K/yr
- tanning spray with spf31K/yr
- sun tanning spray29K/yr
- tanning sunscreen spray20K/yr
- sunscreen tanning16K/yr
- spf tanning oil15K/yr
- tanning spf13K/yr
- sunscreen tanning lotion10K/yr
Reviews and returns
What reviews say buyers love and hate about Tanning Sunscreen
We read the reviews and the return reasons for every product selling here.
“The scent is overpowering”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tanning Sunscreen questions
Answered from the same tracked data.









