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Tanning Sunscreen

Pass

Tanning Sunscreen scores 68 out of 100, a Pass. Shoppers spend $835K a year here, search demand grew +186.5% this quarter, and returns run at 0.5% of orders.

Filters Trending
Flapen Score
68
68 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 48
Market size
$835K/yr646K searches / yr
90-day growth
+186.5%search demand this quarter
Competition
50%top-5 click share · 11 brands · 148 sellers

Flapen Score

Tanning Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Tanning Sunscreen is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tanning Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Tanning Sunscreen 646K times last year and spent an estimated $835K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 646K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +186.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $835K a year.

Searches, last 12 months
646K
Growth, 90 days vs prior 90
+186.5%
Conversion, latest week
8.6%
Market size, estimated
$835Ka year
Peak month
June8.2× the quietest month
Top search term
tanning oil with spf247K searches a year

02 · Price

A sale here is worth $15.12.

Listings sell for $15.12 on average, from $7.03 to $35.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $15.12 that is $23K to $30K a year per listing.

Average price
$15.12inside the $15 to $100 sweet spot
Price range
$7.03–$35.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$23K–$30K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Sunscreens & Tanning Products. It carries 4,008 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Sunscreens & Tanning Products
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
4,008per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Tanning Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$33K$67K$100K$134K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

148

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

11%

  • Hawaiian Tropic32%
  • Australian Gold31%
  • Coppertone8%
  • Sun Bum7%
  • B.TAN5%
  • VACATION5%
  • Open — no brand owns it (5 brands, 11%)

Demand

Tanning Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×

Search terms

Top Tanning Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning oil with spf247K/yr
  • tanning sunscreen147K/yr
  • tanning lotion with spf53K/yr
  • tanning spray with spf31K/yr
  • sun tanning spray29K/yr
  • tanning sunscreen spray20K/yr
  • sunscreen tanning16K/yr
  • spf tanning oil15K/yr
  • tanning spf13K/yr
  • sunscreen tanning lotion10K/yr

Reviews and returns

What reviews say buyers love and hate about Tanning Sunscreen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%+0.83

The scent is overpowering

Disgusting smell

unpleasant smell

Oily/Greasy7%−0.02

Too oily

Very greasy feeling

Very Greasy

Color7%+0.33

darker than Ive ever had

Not enough color

I was so pale

Functionality-Overall6%−0.05

I seen no results

it never works very well

Doesn't work

Stain Resistance5%−0.03

This product stained

stains everything

Stains

Love

Smell26%+0.83

the smell are unique

Amazing smell

Scent is light

Quality-Overall9%+0.55

Excellent Product

Great product, lifetime buyer here

Quality, and marketing of product being true

Color7%+0.33

Love the color

Gives a nice even color

dark love it

Suitability Combination Skin7%+0.76

Works well with a dark tan

which makes it a great option for sensitive skin

feels so good on my skin

Efficiency5%+0.44

Been using for 50 years works wonderful

It works really well

Worked well on vacation

Return

0.5% Return rate 34% Fixable by listing

Size-Overall20%▇█▇▆▆▅

The container was tiny

So small

Tiny bottle

Leak-Proof14%██▇▇▅▇
Smell13%▅▅▇▆█▇

The scent is overpowering

Disgusting smell

unpleasant smell

Advertised Vs Actual Product9%▇█▆█▆▆

Incorrect Product Description

Not as described

False advertisement here

Value For Money8%█▆█▆▅█

Not worth the price

Expensive

not worth the cost

FAQ

Common Tanning Sunscreen questions

Answered from the same tracked data.