Is tanning sunscreen profitable to sell on Amazon United States?

The niche generates $835K/yr across 27 tracked products. 90-day search growth is +186.5%. Flapen's verdict: Worth a look (68/100).

How competitive is the tanning sunscreen niche?

11 brands and 148 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in tanning sunscreen?

Top complaints mined from reviews: Smell, Oily/Greasy, Color. The return rate is 0.5%.

When does demand for tanning sunscreen peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.2× the quietest.

What does it cost to enter the tanning sunscreen niche?

Listings span $7.03–$35.03; the average listing price is $15.12 (sweet spot $15–$100). The average incumbent carries 4,008 reviews — the moat a new listing must climb.

tanning sunscreen

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+186.5%

90-day search growth — must beat 0% to launch

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.12

avg listing price — sweet spot $15–$100

Market size

Good$835K

$835K/yr · 646K searches

Price range

Good$7.03–$35.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,007.85

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, tanning sunscreen is a $835K/yr Amazon United States market (646K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 68/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

tanning sunscreen market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: $756K–$907K; units × avg price
Conversion rate: 8.6%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

148

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

11%

Hawaiian Tropic32%
Australian Gold31%
Coppertone8%
Sun Bum7%
B.TAN5%
VACATION5%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +186.5% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×

Open Trend

Top tanning sunscreen search terms

tanning oil with spf247K/yr +282.2%7.8% conv.
tanning sunscreen147K/yr +121.9%6.4% conv.
tanning lotion with spf53K/yr +123.5%5.9% conv.
tanning spray with spf31K/yr +268.3%8.6% conv.
sun tanning spray29K/yr +133.1%4.8% conv.
tanning sunscreen spray20K/yr +133.2%6.6% conv.
sunscreen tanning16K/yr +147.5%6.2% conv.
spf tanning oil15K/yr +130.6%5.3% conv.
tanning spf13K/yr +132.8%5.1% conv.
sunscreen tanning lotion10K/yr +141.2%3.9% conv.

All search terms

Top tanning sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Australian Gold$7.124.6★4,805 rev

Hawaiian Tropic Protective Tanning Oil Spray Sunscreen SPF 25 8 Fl Oz

Hawaiian Tropic$10.954.4★2,018 rev

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz

Australian Gold$9.124.6★3,910 rev

Hawaiian Tropic Sunscreen Protective Tanning Dry Oil Broad Spectrum Sun Care Sunscreen Spray - SPF 15 8 Ounce Sun

Hawaiian Tropic$9.404.5★5,249 rev

Sun Bum SPF 15 Moisturizing Tanning Oil - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Broad Spectrum Moisturizing - UVA/UVB Protection - 8.5 oz

Sun Bum$16.354.6★7,378 rev

Newest

by launch date

Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size

VACATION$23.651,068 rev

1y ago

Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz

Hawaiian Tropic$9.83530 rev

1y ago

Coco & Eve Tan Boosting Anti-Aging Body Oil SPF20 - Tanning Accelerator Spray UVA UVB Sun Protection | Moisturizing Outdoor Bronzing Enhancer with Natural Ingredients Antioxidants (5.07 Fl Oz)

Coco & Eve$32.53375 rev

2y ago

b.tan SPF 7 Tanning Oil | Hello Sunshine - Deep Suntan Dry Spray Best Outdoor Browning Body Mist Packed with Moisturizing Goji Berry Pomegranate + Aai Austrailian Brand 8 Fl Oz

B.TAN$9.90302 rev

3y ago

Vacation Chardonnay Oil SPF 30 Sunscreen Oil and Air Freshener Bundle 3.4 Fluid Ounces - Hydrating Lightweight Reef Safe Transparent on All Skin Tones Tanning Glow Vegan

VACATION$22.04643 rev

3y ago

What buyers say about tanning sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“the smell are unique”

Quality-Overall9%

“Excellent Product”

Color7%

“Love the color”

Suitability Combination Skin7%

“Works well with a dark tan”

Efficiency5%

“Been using for 50 years works wonderful”

Value For Money4%

“Best price”

Brightness/Shine/Glow4%

“Gives a nice glow”

Moist/Dry4%

“Very moisturizing”

Advertised Vs Actual Product3%

“As advertised”

Suitability Oily Skin3%

“Doesn't leave your skin oily”

What buyers complain about

Smell14%

“The scent is overpowering”

Oily/Greasy7%

“Too oily”

Color7%

“darker than Ive ever had”

Functionality-Overall6%

“I seen no results”

Stain Resistance5%

“This product stained”

Allergies5%

“Allergic Reaction”

Value For Money5%

“Not worth the price”

Size-Overall3%

“The container was tiny”

Advertised Vs Actual Product3%

“Incorrect Product Description”

Thickness3%

“Super thick”

Top return reasons

Size-Overall20%

Leak-Proof14%

Smell13%

Advertised Vs Actual Product9%

Value For Money8%

Functionality-Overall6%

Oily/Greasy5%

Motor Power3%

Defective Material/Parts3%

Product Condition3%

Common questions

Is tanning sunscreen profitable to sell on Amazon United States?: The niche generates $835K/yr across 27 tracked products. 90-day search growth is +186.5%. Flapen's verdict: Worth a look (68/100).
How competitive is the tanning sunscreen niche?: 11 brands and 148 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in tanning sunscreen?: Top complaints mined from reviews: Smell, Oily/Greasy, Color. The return rate is 0.5%.
When does demand for tanning sunscreen peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.2× the quietest.
What does it cost to enter the tanning sunscreen niche?: Listings span $7.03–$35.03; the average listing price is $15.12 (sweet spot $15–$100). The average incumbent carries 4,008 reviews — the moat a new listing must climb.