Tanning Sunscreen
PassTanning Sunscreen scores 68 out of 100, a Pass. Shoppers spend an estimated $835K a year here, search demand grew +186.5% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 4868
- Market size
- $835K/yr646K searches / yr
- 90-day growth
- +186.5%search demand this quarter
- Competition
- 50%top-5 click share · 11 brands · 148 sellers
Flapen Score
Tanning Sunscreen against its category
The dotted line is the Beauty & Personal Care average. Past it, Tanning Sunscreen is stronger. Inside it, weaker.
Market
The Tanning Sunscreen market on Amazon at a glance
Shoppers on Amazon United States searched for Tanning Sunscreen 646K times last year and spent an estimated $835K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 646K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +186.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $835K a year.
- Searches, last 12 months
- 646K
- Growth, 90 days vs prior 90
- +186.5%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $835Ka year
- Peak month
- June8.2× the quietest month
- Top search term
- tanning oil with spf247K searches a year
02 · Price
A sale here is worth $15.12.
Listings sell for $15.12 on average, from $7.03 to $35.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $15.12 that is $23K to $30K a year per listing.
- Average price
- $15.12inside the $15 to $100 sweet spot
- Price range
- $7.03–$35.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $23K–$30K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Sunscreens & Tanning Products. It carries 4,008 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Sunscreens & Tanning Products
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 4,008per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Tanning Sunscreen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Australian Gold Spray Gel Sunscreen with Instant Bronzer SPF 30 8 Ounce | Moisturize & Hydrate Skin | Broad Spectrum | Water Resistant | Non-Greasy | Oxybenzone Free | Cruelty Free
- Price
- $7.12
- Rating
- 4.6/5
- Reviews
- 4,805
- Age
- 6y ago

Hawaiian Tropic Protective Tanning Oil Spray Sunscreen SPF 25 8 Fl Oz
- Price
- $10.95
- Rating
- 4.4/5
- Reviews
- 2,018
- Age
- 7y ago

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz
- Price
- $9.12
- Rating
- 4.6/5
- Reviews
- 3,910
- Age
- 6y ago

Hawaiian Tropic Sunscreen Protective Tanning Dry Oil Broad Spectrum Sun Care Sunscreen Spray - SPF 15 8 Ounce Sun
- Price
- $9.40
- Rating
- 4.5/5
- Reviews
- 5,249
- Age
- 14y ago

Sun Bum SPF 15 Moisturizing Tanning Oil - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Broad Spectrum Moisturizing - UVA/UVB Protection - 8.5 oz
- Price
- $16.35
- Rating
- 4.6/5
- Reviews
- 7,378
- Age
- 9y ago
Trending
estimated 90-day click momentum
Carroten Intensive Tanning Oil Spray | Browning Oil Tan Accelerator | Vitamin E with Carrot & Coconut Oils | Water-Resistant Silky Hydration | Coconut Fragrance | Made in Greece | 6.7 oz + Wipe
- Price
- $15.62
- Rating
- 4.5/5
- Reviews
- 359
- Age
- 8y ago

Hawaiian Tropic Dark Tanning Oil 8 Fl Oz | Moisturizing Body Oil with Cocoa Butter Tan Enhancer 8 Fl Oz each Twin Pack
- Price
- $18.57
- Rating
- 4.8/5
- Reviews
- 5,502
- Age
- 6y ago

Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size
- Price
- $23.65
- Rating
- 4.4/5
- Reviews
- 1,068
- Age
- 1y ago

Hawaiian Tropic Protective Tanning Oil Spray Sunscreen SPF 25 8 Fl Oz
- Price
- $10.95
- Rating
- 4.4/5
- Reviews
- 2,018
- Age
- 7y ago

Coco & Eve Tan Boosting Anti-Aging Body Oil SPF20 - Tanning Accelerator Spray UVA UVB Sun Protection | Moisturizing Outdoor Bronzing Enhancer with Natural Ingredients Antioxidants (5.07 Fl Oz)
- Price
- $32.53
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 2y ago
Newest
by launch date
Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size
- Price
- $23.65
- Rating
- 4.4/5
- Reviews
- 1,068
- Age
- 1y ago

Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz
- Price
- $9.83
- Rating
- 4.8/5
- Reviews
- 530
- Age
- 1y ago

Coco & Eve Tan Boosting Anti-Aging Body Oil SPF20 - Tanning Accelerator Spray UVA UVB Sun Protection | Moisturizing Outdoor Bronzing Enhancer with Natural Ingredients Antioxidants (5.07 Fl Oz)
- Price
- $32.53
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 2y ago

b.tan SPF 7 Tanning Oil | Hello Sunshine - Deep Suntan Dry Spray Best Outdoor Browning Body Mist Packed with Moisturizing Goji Berry Pomegranate + Aai Austrailian Brand 8 Fl Oz
- Price
- $9.90
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 3y ago

Vacation Chardonnay Oil SPF 30 Sunscreen Oil and Air Freshener Bundle 3.4 Fluid Ounces - Hydrating Lightweight Reef Safe Transparent on All Skin Tones Tanning Glow Vegan
- Price
- $22.04
- Rating
- 4.4/5
- Reviews
- 643
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
148
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 92%
Open market
11%
- Hawaiian Tropic32%
- Australian Gold31%
- Coppertone8%
- Sun Bum7%
- B.TAN5%
- VACATION5%
- Open — no brand owns it (5 brands, 11%)
Demand
Tanning Sunscreen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×
Search terms
Top Tanning Sunscreen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tanning oil with spf247K/yr
- tanning sunscreen147K/yr
- tanning lotion with spf53K/yr
- tanning spray with spf31K/yr
- sun tanning spray29K/yr
- tanning sunscreen spray20K/yr
- sunscreen tanning16K/yr
- spf tanning oil15K/yr
- tanning spf13K/yr
- sunscreen tanning lotion10K/yr
Reviews and returns
What reviews say buyers love and hate about Tanning Sunscreen
We read the reviews and the return reasons for every product selling here.
“The scent is overpowering”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tanning Sunscreen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









