Tanning Spray
PassTanning Spray scores 69 out of 100, a Pass. Shoppers spend $521K a year here, search demand grew +30.4% this quarter, and returns run at 0.5% of orders.
- Flapen Score
- 69 / 100Top 1% of 10,978 Beauty & Personal Care niches · +21 vs the category median of 4869
- Market size
- $521K/yr391K searches / yr
- 90-day growth
- +30.4%search demand this quarter
- Competition
- 41%top-5 click share · 19 brands · 165 sellers
Flapen Score
Tanning Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Tanning Spray is stronger. Inside it, weaker.
Market
The Tanning Spray market on Amazon at a glance
Tanning Spray is a $521K a year market on Amazon United States, with 391K searches a year. The top 5 brands take 66% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 69 out of 100, a Pass.
01 · Demand
Demand is real.
Shoppers search 391K times a year and 6.6% buy. Search demand moved +30.4% in 90 days, so the market is growing into its $521K a year.
- Search volume
- 391K
- Search growth, 90 days
- +30.4%
- Conversion
- 6.6%
- Market size
- $521K
02 · Money
The money is there.
Shoppers bought 20K to 25K units at $20.17 on average, 500 to 750 per product. Units times price is $403K to $504K a year.
- Units sold
- 20K–25K
- Units per product
- 500–750
- Average price
- $20.17
- Units × price
- $403K–$504K
03 · Shelf
Brands here are established.
The average listing ranks #64. 97% of listings ship Prime. 68% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 60 months.
- Average BSR
- #64
- Prime
- 97%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Average brand age
- 60 months
Products
Top Tanning Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce
- Price
- $8.53
- Rating
- 4.6/5
- Reviews
- 7,333
- Age
- 6y ago
LOreal Paris Sublime Bronze Self Tanning Mist Medium to Natural Spray Tan 4.6 oz
- Price
- $11.98
- Rating
- 4.3/5
- Reviews
- 7,486
- Age
- 15y ago
St.Tropez Self Tan Purity Bronzing Water Face Mist Natural Sunkissed Glow with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty-Free Face Care 2.7 Fl Oz
- Price
- $28.68
- Rating
- 4.4/5
- Reviews
- 9,212
- Age
- 6y ago
Hawaiian Tropic Dark Tanning Oil Spray Pump SPF 6 8 Oz (Packaging May Vary)
- Price
- $9.75
- Rating
- 4.5/5
- Reviews
- 6,576
- Age
- 14y ago
Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz
- Price
- $9.83
- Rating
- 4.8/5
- Reviews
- 530
- Age
- 1y ago
Trending
90-day click momentum
Carroten Intensive Tanning Oil Spray | Browning Oil Tan Accelerator | Vitamin E with Carrot & Coconut Oils | Water-Resistant Silky Hydration | Coconut Fragrance | Made in Greece | 6.7 oz + Wipe
- Price
- $15.62
- Rating
- 4.5/5
- Reviews
- 359
- Age
- 8y ago
Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz
- Price
- $9.83
- Rating
- 4.8/5
- Reviews
- 530
- Age
- 1y ago
Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz
- Price
- $9.12
- Rating
- 4.6/5
- Reviews
- 3,910
- Age
- 6y ago
Hawaiian Tropic Dark Tanning Oil Spray Pump SPF 6 8 Oz (Packaging May Vary)
- Price
- $9.75
- Rating
- 4.5/5
- Reviews
- 6,576
- Age
- 14y ago
Coppertone Tanning Sunscreen Spray with Broad Spectrum SPF 15 Water Resistant Spray Sunscreen Lightweight and Non-Greasy 5.5 Oz
- Price
- $8.23
- Rating
- 4.7/5
- Reviews
- 6,556
- Age
- 8y ago
Newest
by launch date
Tanologist Medium Self Tan Airbrush Mist Spray at Home Self Tanning Mist 360 Application Quick Drying & Streak-Free No Fake Tan Smell or Orange Tone Vegan 5 fl. oz/148 ml Bottle
- Price
- $17.32
- Rating
- 3.3/5
- Reviews
- 350
- Age
- 1y ago
Hawaiian Tropic Aloha Glow Self Tanning Water 6.4oz Self Tanner Spray Tan Fake Tan Self Tan Water Sunless Tanner Self Tanning Spray Body Bronzer Deep Bronze Tan Self Tanning Mist 6.4oz
- Price
- $13.38
- Rating
- 4.2/5
- Reviews
- 320
- Age
- 1y ago
Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz
- Price
- $9.83
- Rating
- 4.8/5
- Reviews
- 530
- Age
- 1y ago
b.tan Clear Face Tan Mist | Gimme The Glow Down - Best Facial Tanner Spray Gradual Bronzing Sunless Tanning Water Infused with Rosewater Vegan Cruelty Free 6.7 Fl Oz
- Price
- $10.39
- Rating
- 4.3/5
- Reviews
- 2,068
- Age
- 3y ago
Coco & Eve Face Tanning Micromist Sunless Facial Self Tanner Ultra Fine Mist for Face Included Hyaluronic Acid & Antioxidants Fast-Absorbing Streak-Free Glow Vegan & Cruelty-Free 2.54 Fl Oz
- Price
- $26.40
- Rating
- 4.0/5
- Reviews
- 3,098
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
165
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
24%
- Australian Gold18%
- Hawaiian Tropic13%
- L'Oreal Paris13%
- B.TAN12%
- St.Tropez11%
- Tanologist9%
Demand
Tanning Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.9×
Search terms
Top Tanning Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tanning spray165K/yr
- self tanner spray44K/yr
- tanning mist32K/yr
- self tan spray21K/yr
- self tanning mist15K/yr
- spray self tanner15K/yr
- self tanning spray for body8K/yr
- spray on tan9K/yr
- self tanner mist9K/yr
- australian gold instant bronzer 155K/yr
Reviews and returns
What reviews say buyers love and hate about Tanning Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It was darker than I expected
Weird color
Did not like the color
unpleasant smell
Bad smell
Smells weird
got a rash
Allergic Reaction
Skin rash
Didn't work for me
Works just not for me
Does not work well
Overpriced
Expensive
Too expensive
Love
true color
Pretty natural color
Color great
Amazing smell
Light scent
low smell
Excellent Product
Nice tanking quality
Quality, and marketing of product being true
it gave my skin a beautiful
this is by far an amazing product for my skin
feels wonderful on your skin
Ease of use
easy to put on
Goes on easy
Return
0.5% Return rate 40% Fixable by listing
It was darker than I expected
Weird color
Did not like the color
Didn't work for me
Works just not for me
Does not work well
unpleasant smell
Bad smell
Smells weird
Inaccurate description
Not as described
Very misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tanning Spray questions
Answered from the same tracked data.