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Tanning Patches

Pass

Tanning Patches scores 80 out of 100, a Pass. Shoppers spend an estimated $280K a year here, search demand grew >1,000% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
80
80 / 100
Top 1% of 10,978 Beauty & Personal Care niches · +32 vs the category median of 48
Market size
$280K/yr170K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
50%top-5 click share · 23 brands · 41 sellers

Flapen Score

Tanning Patches against its category

The dotted line is the Beauty & Personal Care average. Past it, Tanning Patches is stronger. Inside it, weaker.

80Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tanning Patches market on Amazon at a glance

Shoppers on Amazon United States searched for Tanning Patches 170K times last year and spent an estimated $280K. The top 5 brands take 52% of clicks. Flapen scores it 80 out of 100, a Pass.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $280K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
6.8%
Market size, estimated
$280Ka year
Top search term
tanning patches41K searches a year

02 · Price

A sale here is worth $24.29.

Listings sell for $24.29 on average, from $10.03 to $49.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $24.29 that is $6K to $12K a year per listing.

Average price
$24.29inside the $15 to $100 sweet spot
Price range
$10.03–$49.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #1,035 within Sunscreens & Tanning Products. It carries 407 reviews at 2.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
38.5%
Average rank
#1,035in Sunscreens & Tanning Products
Average rating
2.38 starsAmazon United States average 4.42 stars
Average reviews
407per listing
Listings tracked
27

04 · Newcomers

10 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
10Amazon's first-year sales bar
Average brand age
30 months

Products

Top Tanning Patches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

41

Top-5 brand share

52%

Top 20: 98%

Top-5 click share

50%

Top 20: 93%

Open market

41%

  • Brand 113%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Search terms

Top Tanning Patches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning patches41K/yr
  • sun free glow microneedle patch28K/yr
  • tanning patch12K/yr
  • tanning patches self tanner10K/yr
  • celestvera tanning patch9K/yr
  • sun free glow patches8K/yr
  • self tanning patches7K/yr
  • sunless tanning patches7K/yr
  • tanning microneedle patch6K/yr
  • transdermal tanning patch6K/yr

Reviews and returns

What reviews say buyers love and hate about Tanning Patches

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
48%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“No results”
A buyer, on “Functionality-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tanning Patches questions

Answered from the same tracked data.