Is tanning oil with spf 30 profitable to sell on Amazon United States?

The niche generates $19K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +202.9%. Flapen's verdict: Skip it (49/100).

How competitive is the tanning oil with spf 30 niche?

6 brands and 116 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in tanning oil with spf 30?

Top complaints mined from reviews: Smell, Oily/Greasy, Thickness. The return rate is 0.4%.

When does demand for tanning oil with spf 30 peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.4× the quietest.

What does it cost to enter the tanning oil with spf 30 niche?

Listings span $7.12–$34.23; the average listing price is $15.92 (sweet spot $15–$100). The average incumbent carries 2,978 reviews — the moat a new listing must climb.

tanning oil with spf 30

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+202.9%

90-day search growth — must beat 0% to launch

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.92

avg listing price — sweet spot $15–$100

Price range

Good$7.12–$34.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,978.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad$19K

$19K/yr · 15K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, tanning oil with spf 30 is a $19K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

tanning oil with spf 30 market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $24K–$32K; units × avg price
Conversion rate: 7.9%
Avg BSR: #99
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

116

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Australian Gold52%
Hawaiian Tropic31%
VACATION9%
Sun Bum3%
Piz Buin3%
Coco & Eve2%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +202.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.4×

Open Trend

Top tanning oil with spf 30 search terms

tanning oil with spf 307K/yr +239.9%7.2% conv.
tanning oil spf 305K/yr +140.1%6.5% conv.
australian gold spf 303K/yr +286.4%14.0% conv.
australian gold sunscreen spf 301K/yr +130.7%7.4% conv.

All search terms

Top tanning oil with spf 30 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Australian Gold$7.124.6★4,805 rev

Hawaiian Tropic Protective Tanning Oil Spray Sunscreen SPF 25 8 Fl Oz

Hawaiian Tropic$10.954.4★2,018 rev

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz

Australian Gold$9.124.6★3,910 rev

Hawaiian Tropic Dark Tanning Oil 8 Fl Oz | Moisturizing Body Oil with Cocoa Butter Tan Enhancer 8 Fl Oz each Twin Pack

Hawaiian Tropic$18.574.8★5,502 rev

Vacation Chardonnay Oil SPF 30 Sunscreen Oil and Air Freshener Bundle 3.4 Fluid Ounces - Hydrating Lightweight Reef Safe Transparent on All Skin Tones Tanning Glow Vegan

VACATION$22.044.4★643 rev

Newest

by launch date

Vacation Chardonnay Oil SPF 30 Sunscreen Oil 3.4 Fluid Ounces Pack of 2 - Hydrating Lightweight Reef Safe Invisible Water-Resistant Travel Size

VACATION$34.23643 rev

8mo ago

Coco & Eve Tan Boosting Anti-Aging Body Oil SPF20 - Tanning Accelerator Spray UVA UVB Sun Protection | Moisturizing Outdoor Bronzing Enhancer with Natural Ingredients Antioxidants (5.07 Fl Oz)

Coco & Eve$32.53375 rev

2y ago

Vacation Baby Oil SPF 30 Sunscreen Oil and Air Freshener Bundle 3.4 Fluid Ounces - Hydrating Lightweight Body Sunscreen Transparent on All Skin Tones Water-Resistant Vegan

VACATION$20.43338 rev

3y ago

Vacation Chardonnay Oil SPF 30 Sunscreen Oil and Air Freshener Bundle 3.4 Fluid Ounces - Hydrating Lightweight Reef Safe Transparent on All Skin Tones Tanning Glow Vegan

VACATION$22.04643 rev

3y ago

Hawaiian Tropic Dark Tanning Oil 8 Fl Oz | Moisturizing Body Oil with Cocoa Butter Tan Enhancer 8 Fl Oz each Twin Pack

Hawaiian Tropic$18.575,502 rev

6y ago

What buyers say about tanning oil with spf 30

What buyers praise and complain about, mined from review topics.

What buyers love

Smell32%

“It has a strong citrus scent”

Quality-Overall8%

“The sunscreen is great though”

Suitability Combination Skin6%

“This stuff has been wonderful on my skin”

Color6%

“Love the color”

Brightness/Shine/Glow5%

“it does add a little natural glow”

Moist/Dry3%

“Very moisturizing”

Value For Money3%

“Best price”

Efficiency3%

“Been using for 50 years works wonderful”

Suitability Oily Skin3%

“Moisturizing and does not leave skin oily”

Protection3%

“long lasting protection”

What buyers complain about

Smell10%

“Doesnt smell good”

Oily/Greasy9%

“Oily”

Thickness7%

“Super thick”

Color6%

“Still pale”

Functionality-Overall6%

“But the sprayer does not work”

Leak-Proof6%

“Bottles leaked”

Allergies5%

“Allergic reaction”

Value For Money3%

“Slightly expensive”

Advertised Vs Actual Product3%

“Incorrect Product Description”

Motor Power2%

“Pump don't work”

Top return reasons

Leak-Proof23%

Smell13%

Advertised Vs Actual Product11%

Value For Money11%

Size-Overall7%

Functionality-Overall5%

Oily/Greasy5%

Defective Material/Parts5%

Motor Power4%

Product Condition3%

Common questions

Is tanning oil with spf 30 profitable to sell on Amazon United States?: The niche generates $19K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +202.9%. Flapen's verdict: Skip it (49/100).
How competitive is the tanning oil with spf 30 niche?: 6 brands and 116 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in tanning oil with spf 30?: Top complaints mined from reviews: Smell, Oily/Greasy, Thickness. The return rate is 0.4%.
When does demand for tanning oil with spf 30 peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.4× the quietest.
What does it cost to enter the tanning oil with spf 30 niche?: Listings span $7.12–$34.23; the average listing price is $15.92 (sweet spot $15–$100). The average incumbent carries 2,978 reviews — the moat a new listing must climb.