Tanning Oil
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 94% of clicks, so Tanning Oil is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $2.2M/yr2.0M searches / yr
- 90-day growth
- +84.4%search demand this quarter
- Competition
- 66%top-5 click share · 8 brands · 86 sellers
Flapen Score
Tanning Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Tanning Oil is stronger. Inside it, weaker.
Market
The Tanning Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Tanning Oil 2.0M times last year and spent an estimated $2.2M. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +84.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +84.4%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $2.2Ma year
- Peak month
- June25.1× the quietest month
- Top search term
- tanning oil1.3M searches a year
02 · Price
A sale here is worth $14.73.
Listings sell for $14.73 on average, from $7.03 to $32.53. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $14.73 that is $118K to $147K a year per listing.
- Average price
- $14.73under the $15 to $100 sweet spot
- Price range
- $7.03–$32.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $118K–$147K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Sunscreens & Tanning Products. It carries 6,608 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Sunscreens & Tanning Products
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 6,608per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Tanning Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hawaiian Tropic Dark Tanning Oil 8 Fl Oz | Moisturizing Body Oil with Cocoa Butter Tan Enhancer 8 Fl Oz each Twin Pack
- Price
- $18.57
- Rating
- 4.8/5
- Reviews
- 5,502
- Age
- 6y ago

Hawaiian Tropic Dark Tanning Oil Spray Pump SPF 6 8 Oz (Packaging May Vary)
- Price
- $9.75
- Rating
- 4.5/5
- Reviews
- 6,576
- Age
- 14y ago

Australian Gold Rapid Tanning Intensifier Lotion 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
- Price
- $7.15
- Rating
- 4.6/5
- Reviews
- 18,206
- Age
- 12y ago

b.tan Best Tanning Oil | Get Tanned Intensifier Dry Spray - Fast Dark Outdoor Sun Tan From Tan Accelerating Actives Packed with Moisturizing Oils No SPF Austrailian Brand 8 Fl Oz
- Price
- $9.53
- Rating
- 4.4/5
- Reviews
- 5,944
- Age
- 5y ago

Hawaiian Tropic Protective Tanning Oil Spray Sunscreen SPF 25 8 Fl Oz
- Price
- $10.95
- Rating
- 4.4/5
- Reviews
- 2,018
- Age
- 7y ago
Trending
estimated 90-day click momentum
Carroten Intensive Tanning Oil Spray | Browning Oil Tan Accelerator | Vitamin E with Carrot & Coconut Oils | Water-Resistant Silky Hydration | Coconut Fragrance | Made in Greece | 6.7 oz + Wipe
- Price
- $17.65
- Rating
- 4.5/5
- Reviews
- 2,339
- Age
- 12y ago

Coco & Eve Tan Boosting Anti-Aging Body Oil SPF20 - Tanning Accelerator Spray UVA UVB Sun Protection | Moisturizing Outdoor Bronzing Enhancer with Natural Ingredients Antioxidants (5.07 Fl Oz)
- Price
- $32.53
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 2y ago

Carroten Intensive Tanning Oil Spray | Browning Oil Tan Accelerator | Vitamin E with Carrot & Coconut Oils | Water-Resistant Silky Hydration | Coconut Fragrance | Made in Greece | 6.7 oz + Wipe
- Price
- $15.62
- Rating
- 4.5/5
- Reviews
- 359
- Age
- 8y ago

Vacation Chardonnay Oil SPF 30 Sunscreen Oil and Air Freshener Bundle 3.4 Fluid Ounces - Hydrating Lightweight Reef Safe Transparent on All Skin Tones Tanning Glow Vegan
- Price
- $22.04
- Rating
- 4.4/5
- Reviews
- 643
- Age
- 3y ago

Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz
- Price
- $9.83
- Rating
- 4.8/5
- Reviews
- 530
- Age
- 1y ago
Newest
by launch date
Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz
- Price
- $9.83
- Rating
- 4.8/5
- Reviews
- 530
- Age
- 1y ago

Coco & Eve Tan Boosting Anti-Aging Body Oil SPF20 - Tanning Accelerator Spray UVA UVB Sun Protection | Moisturizing Outdoor Bronzing Enhancer with Natural Ingredients Antioxidants (5.07 Fl Oz)
- Price
- $32.53
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 2y ago

Vacation Chardonnay Oil SPF 30 Sunscreen Oil and Air Freshener Bundle 3.4 Fluid Ounces - Hydrating Lightweight Reef Safe Transparent on All Skin Tones Tanning Glow Vegan
- Price
- $22.04
- Rating
- 4.4/5
- Reviews
- 643
- Age
- 3y ago

b.tan Best Tanning Oil | Get Tanned Intensifier Dry Spray - Fast Dark Outdoor Sun Tan From Tan Accelerating Actives Packed with Moisturizing Oils No SPF Austrailian Brand 8 Fl Oz
- Price
- $9.53
- Rating
- 4.4/5
- Reviews
- 5,944
- Age
- 5y ago

Hawaiian Tropic Dark Tanning Oil 8 Fl Oz | Moisturizing Body Oil with Cocoa Butter Tan Enhancer 8 Fl Oz each Twin Pack
- Price
- $18.57
- Rating
- 4.8/5
- Reviews
- 5,502
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
86
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
3%
- Hawaiian Tropic58%
- Australian Gold12%
- Carroten11%
- B.TAN9%
- Maui Babe4%
- Sun Bum3%
- Open — no brand owns it (2 brands, 3%)
Demand
Tanning Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 25.1×
Search terms
Top Tanning Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tanning oil1.3M/yr
- hawaiian tropic tanning oil272K/yr
- dark tanning oil62K/yr
- hawaiian tropic dark tanning oil50K/yr
- suntan oil44K/yr
- sun tanning oil37K/yr
- tan oil35K/yr
- hawaiian tropic tanning28K/yr
- tanning oil hawaiian tropic28K/yr
- sun tan oil19K/yr
Reviews and returns
What reviews say buyers love and hate about Tanning Oil
We read the reviews and the return reasons for every product selling here.
“Very strong scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tanning Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









