Tanning Oil
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 94% of clicks, so Tanning Oil is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $2.2M/yr2.0M searches / yr
- 90-day growth
- +84.4%search demand this quarter
- Competition
- 66%top-5 click share · 8 brands · 86 sellers
Flapen Score
Tanning Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Tanning Oil is stronger. Inside it, weaker.
Market
The Tanning Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Tanning Oil 2.0M times last year and spent an estimated $2.2M. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +84.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +84.4%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $2.2Ma year
- Peak month
- June25.1× the quietest month
- Top search term
- tanning oil1.3M searches a year
02 · Price
A sale here is worth $14.73.
Listings sell for $14.73 on average, from $7.03 to $32.53. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $14.73 that is $118K to $147K a year per listing.
- Average price
- $14.73under the $15 to $100 sweet spot
- Price range
- $7.03–$32.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $118K–$147K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Sunscreens & Tanning Products. It carries 6,608 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Sunscreens & Tanning Products
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 6,608per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Tanning Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
86
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
3%
- Brand 158%
- Brand 212%
- Brand 311%
- Brand 49%
- Brand 54%
- Brand 63%
- Open — no brand owns it (2 brands, 3%)
Demand
Tanning Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 25.1×
Search terms
Top Tanning Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tanning oil1.3M/yr
- hawaiian tropic tanning oil272K/yr
- dark tanning oil62K/yr
- hawaiian tropic dark tanning oil50K/yr
- suntan oil44K/yr
- sun tanning oil37K/yr
- tan oil35K/yr
- hawaiian tropic tanning28K/yr
- tanning oil hawaiian tropic28K/yr
- sun tan oil19K/yr
Reviews and returns
What reviews say buyers love and hate about Tanning Oil
We read the reviews and the return reasons for every product selling here.
“Very strong scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tanning Oil questions
Answered from the same tracked data.