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Tanning Mitt and Brush

Fail

Prices span $7.00–$12.63, mostly outside the sweet spot, so Tanning Mitt and Brush is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$61K/yr36K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
66%top-5 click share · 13 brands · 17 sellers

Flapen Score

Tanning Mitt and Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Tanning Mitt and Brush is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tanning Mitt and Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Tanning Mitt and Brush 36K times last year and spent an estimated $61K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.5% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
17.5%
Market size, estimated
$61Ka year
Peak month
April6.4× the quietest month
Top search term
tanning mitt and brush18K searches a year

02 · Price

A sale here is worth $9.59.

Listings sell for $9.59 on average, from $7.00 to $12.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.59 that is $2K to $5K a year per listing.

Average price
$9.59under the $15 to $100 sweet spot
Price range
$7.00–$12.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #110 within Sunscreens & Tanning Products. It carries 1,190 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#110in Sunscreens & Tanning Products
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,190per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Tanning Mitt and Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

17

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

15%

  • Brand 125%
  • Brand 221%
  • Brand 317%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (7 brands, 15%)

Demand

Tanning Mitt and Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.4×

Search terms

Top Tanning Mitt and Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning mitt and brush18K/yr
  • self tanner mitt and brush7K/yr
  • self tanning mitt and brush6K/yr
  • self tan mitt and brush6K/yr

Reviews and returns

What reviews say buyers love and hate about Tanning Mitt and Brush

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Too big”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tanning Mitt and Brush questions

Answered from the same tracked data.