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Tanning Mitt

Maybe

Buyers convert on 20.1% of searches. But prices span $4.09–$12.63, mostly outside the sweet spot, so Tanning Mitt is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$2.3M/yr1.5M searches / yr
90-day growth
+27.1%search demand this quarter
Competition
53%top-5 click share · 17 brands · 35 sellers

Flapen Score

Tanning Mitt against its category

The dotted line is the Beauty & Personal Care average. Past it, Tanning Mitt is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tanning Mitt market on Amazon at a glance

Shoppers on Amazon United States searched for Tanning Mitt 1.5M times last year and spent an estimated $2.3M. The top 5 brands take 62% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

20.1% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 20.1% of those searches ended in a purchase. Searches in the last 90 days moved +27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+27.1%
Conversion, latest week
20.1%
Market size, estimated
$2.3Ma year
Peak month
May3.1× the quietest month
Top search term
tanning mitt622K searches a year

02 · Price

A sale here is worth $7.60.

Listings sell for $7.60 on average, from $4.09 to $12.63. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $7.60 that is $95K to $114K a year per listing.

Average price
$7.60under the $15 to $100 sweet spot
Price range
$4.09–$12.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
12,500–15,000
Revenue per listing a year
$95K–$114K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Sunscreens & Tanning Products. It carries 4,734 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#131in Sunscreens & Tanning Products
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
4,734per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Tanning Mitt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$235K$470K$704K$939K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

35

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

31%

  • YVOIER24%
  • ANSPHIE13%
  • G GAIYAH11%
  • Bondi Sands7%
  • St.Tropez7%
  • EVYTTA6%

Demand

Tanning Mitt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.1×

Search terms

Top Tanning Mitt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning mitt622K/yr
  • self tanner mitt283K/yr
  • self tanning mitt133K/yr
  • tanning mitts self tanner66K/yr
  • tanning mit85K/yr
  • tanning glove57K/yr
  • self tan mitt60K/yr
  • tan mitt31K/yr
  • self tanner applicator23K/yr
  • mitt40K/yr

Reviews and returns

What reviews say buyers love and hate about Tanning Mitt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.07

Too big

also was very short

Extra small

Durability11%−0.06

Doesnt last

The durability is awful

Falls apart very easily

Quality-Overall10%+0.46

Awful quality

Not the quality I was expecting

Cheap quality

Thickness3%−0.01

since the stitching on the ends is thicker

It seems thick

The material is thinner than I had expected

Stain Resistance3%−0.02

Hands stained after use

Stained hands

which is a vulnerable area for staining

Love

Quality-Overall16%+0.46

Amazing quality

Great quality for ur $$ Super good quality, makes tanning so easy, the brush is awesome and super soft

Very nice set

Soft Feel14%

Material is super soft

Silky smooth

Nice and soft

Value For Money9%+0.41

Great deal

cheap price

Great value

Ease Of Application9%+0.25

Easy to apply

Easy application

Beautiful application

Ease Of Use7%+0.47

Ease of use

easy to care for

very easy to work with

Return

0.8% Return rate 34% Fixable by listing

Size-Overall19%▇▇▆▆▇█

Too big

also was very short

Extra small

Functionality-Overall13%██▆▆▇▇

The mitt doesnt do a great job

Doesnt work

doesnt work well

Quality-Overall11%▆▆▆█▅▄

Awful quality

Not the quality I was expecting

Cheap quality

Material Quality9%▇▄█▆▇▆

Cheap material

Not quality material

And, the bag is a waste of fabric

Advertised Vs Actual Product8%█▇▆▇█▆

FAQ

Common Tanning Mitt questions

Answered from the same tracked data.