tanning lotion packets
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$28.48avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$7.15–$98.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,193.23avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$117K$117K/yr · 161K searches
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tanning lotion packets is a $117K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
tanning lotion packets market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $142K–$171K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 131 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
64
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
27%
Top 20: 62%
Open market
36%
- Devoted Creations21%
- TANNING PARADISE10%
- European Gold9%
- Millennium Tanning9%
- ED HARDY8%
- Swedish Beauty7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.9×
Top tanning lotion packets search terms
- wild card tanning lotion22K/yr
- dark bronzer tanning bed lotion11K/yr
- black tanning lotion10K/yr
- swedish beauty indoor tanning lotion12K/yr
- dha tanning lotion10K/yr
- hypoallergenic tanning bed lotion10K/yr
- dark desire tanning lotion7K/yr
- swedish beauty tanning lotion7K/yr
- tanning bed lotion no bronzer9K/yr
- dark bronzing tanning bed lotion5K/yr
Top tanning lotion packets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tanning Paradise Black Coconut Love Tanning Lotion | Coconut Oil | Age-Defying | Tattoo Protecting Formula | Ultra Hydrating Dark Tanning Lotion 13.5oz
TANNING PARADISE$26.944.4★9,924 rev
European Gold Dark Star 6000X Ultra-Dark Tanning Lotion with Triple - Bronze Formula for Deep Long-Lasting Tan and Skin-Nourishing Ingredients - 12 oz
European Gold$15.914.4★753 rev
Millennium Tanning SOLID BLACK 100X Dark Tanning Lotion Indoor Outdoor Tan Enhancing Silicone Bronzer Tanning Bed Lotion 13.5 Fl oz (400 ml)
Millennium Tanning$29.934.5★31,943 rev
Ed Hardy Coconut Kisses Golden Tanning Lotion Cruelty Free Gluten Free Mineral Oil Free DHA Free for All skin type 13.5oz
ED HARDY$21.554.4★33,933 rev
European Gold Flash Black 4000X Indoor Tanning Lotion with Time-Release DHA Bronzers 12 oz
Flash Black$15.604.5★1,696 rev
Newest
by launch date
Devoted Creations Sun Honey | All-Inclusive Glow-Enhancing Plateau Breaking Optimizer Ultra-Hydrating Dark Tanning Lotion
Devoted Creations$70.7544 rev
Devoted Creations Hard Feelings - Ultra Dark Glowing Encapsulated DHA Bronzer Dark Tanning Lotion
Devoted Creations$91.1647 rev
Vitamin Sea Natural Bronzer Tanning Lotion with Coconut Oil DHA-Free for Sensitive Skin Streak-Free Bronzing Accelerator 13.5oz - Safe for Indoor Tanning Beds
DARK TANS EXCLUSIVE$19.63308 rev
b.tan UV Tanning Bed Lotion | I Want The Darkest Tan Possible - x4000 Tan Intensifiers Indoor & Outdoor Accelerator Best Browning Body Tanner Extender No Sun Protection 12 Fl Oz
B.TAN$12.441,613 rev
Devoted Creations All Black Everything - Extreme Darkening Black Bronzer Dark Tanning Lotion
Devoted Creations$19.42161 rev
Trending
90-day click momentum
BYROKKO Shine Brown Tanning Accelerator Lotion - Indoor & Outdoor Fast Dark Tan Cream with Bronzer - Natural Botanical Oils for Face & Body - Water Resistant Formula - 7.1 Fl Oz Original
BYROKKO SHINEBROWN$22.434.2★
Devoted Creations Hard Feelings - Ultra Dark Glowing Encapsulated DHA Bronzer Dark Tanning Lotion
Devoted Creations$91.164.6★
Devoted Creations Sun Honey | All-Inclusive Glow-Enhancing Plateau Breaking Optimizer Ultra-Hydrating Dark Tanning Lotion
Devoted Creations$70.754.6★
Devoted Creations Prismatica Full Spectrum Colour Creator Dark Tanning Optimizer (400ml)
Devoted Creations$44.494.6★
swedish beauty loving tanning tonic botanica tanning lotion
Swedish Beauty$30.994.5★
What buyers say about tanning lotion packets
What buyers praise and complain about, mined from review topics.What buyers love
“Decent smell”
“Color is pretty”
“definitely recommend for an affordable quality product”
“Good for the price”
“Great for my fair and sensitive skin”
“Works great and does the job”
“Good moisturizer”
“LEAVES SKIN SOFT”
“As advertised”
“Perfect glow”
What buyers complain about
“Gross smell”
“its not green”
“I am not seeing any results”
“Allergic reaction”
“Waste of money”
“Stained Skin”
“not in a thick icky way”
“it's not as good as a more expensive brand”
“This isn't for fair skin”
“It didnt moisturize”
Top return reasons
Common questions
- Is tanning lotion packets profitable to sell on Amazon United States?
- The niche generates $117K/yr across 64 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the tanning lotion packets niche?
- 22 brands and 64 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in tanning lotion packets?
- Top complaints mined from reviews: Smell, Color, Functionality-Overall. The return rate is 0.8%.
- When does demand for tanning lotion packets peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 8.9× the quietest.
- What does it cost to enter the tanning lotion packets niche?
- Listings span $7.15–$98.78; the average listing price is $28.48 (sweet spot $15–$100). The average incumbent carries 3,193 reviews — the moat a new listing must climb.