Tanning Lotion for Tanning Beds
PassTanning Lotion for Tanning Beds scores 66 out of 100, a Pass. Shoppers spend an estimated $3.9M a year here, demand is soft, at -24.5% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $3.9M/yr3.2M searches / yr
- 90-day growth
- -24.5%search demand this quarter
- Competition
- 44%top-5 click share · 20 brands · 63 sellers
Flapen Score
Tanning Lotion for Tanning Beds against its category
The dotted line is the Beauty & Personal Care average. Past it, Tanning Lotion for Tanning Beds is stronger. Inside it, weaker.
Market
The Tanning Lotion for Tanning Beds market on Amazon at a glance
Shoppers on Amazon United States searched for Tanning Lotion for Tanning Beds 3.2M times last year and spent an estimated $3.9M. The top 5 brands take 57% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- -24.5%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $3.9Ma year
- Peak month
- March4.1× the quietest month
- Top search term
- tanning bed lotion1.7M searches a year
02 · Price
A sale here is worth $23.76.
Listings sell for $23.76 on average, from $7.15 to $44.49. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $23.76 that is $95K to $119K a year per listing.
- Average price
- $23.76inside the $15 to $100 sweet spot
- Price range
- $7.15–$44.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $95K–$119K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #72 within Sunscreens & Tanning Products. It carries 5,589 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #72in Sunscreens & Tanning Products
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 5,589per listing
- Listings tracked
- 37
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Tanning Lotion for Tanning Beds products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ed Hardy Coconut Kisses Golden Tanning Lotion Cruelty Free Gluten Free Mineral Oil Free DHA Free for All skin type 13.5oz
- Price
- $21.55
- Rating
- 4.4/5
- Reviews
- 33,933
- Age
- 13y ago

Tanning Paradise Black Coconut Love Tanning Lotion | Coconut Oil | Age-Defying | Tattoo Protecting Formula | Ultra Hydrating Dark Tanning Lotion 13.5oz
- Price
- $26.94
- Rating
- 4.4/5
- Reviews
- 9,924
- Age
- 5y ago

Australian Gold Rapid Tanning Intensifier Lotion 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
- Price
- $7.15
- Rating
- 4.6/5
- Reviews
- 18,206
- Age
- 12y ago

Millennium Tanning SOLID BLACK 100X Dark Tanning Lotion Indoor Outdoor Tan Enhancing Silicone Bronzer Tanning Bed Lotion 13.5 Fl oz (400 ml)
- Price
- $29.93
- Rating
- 4.5/5
- Reviews
- 31,943
- Age
- 15y ago

b.tan UV Tanning Bed Lotion | I Want The Darkest Tan Possible - x4000 Tan Intensifiers Indoor & Outdoor Accelerator Best Browning Body Tanner Extender No Sun Protection 12 Fl Oz
- Price
- $12.44
- Rating
- 4.3/5
- Reviews
- 1,613
- Age
- 2y ago
Trending
estimated 90-day click momentum
BYROKKO Shine Brown Tanning Accelerator Lotion - Indoor & Outdoor Fast Dark Tan Cream with Bronzer - Natural Botanical Oils for Face & Body - Water Resistant Formula - 7.1 Fl Oz Original
- Price
- $22.43
- Rating
- 4.2/5
- Reviews
- 20,977
- Age
- 5y ago

Vitamin Sea Natural Bronzer Tanning Lotion with Coconut Oil DHA-Free for Sensitive Skin Streak-Free Bronzing Accelerator 13.5oz - Safe for Indoor Tanning Beds
- Price
- $19.63
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 2y ago

Ed Hardy Coconut Kisses Golden Tanning Lotion Cruelty Free Gluten Free Mineral Oil Free DHA Free for All skin type 13.5oz
- Price
- $21.55
- Rating
- 4.4/5
- Reviews
- 33,933
- Age
- 13y ago

b.tan UV Tanning Bed Lotion | I Want The Darkest Tan Possible - x4000 Tan Intensifiers Indoor & Outdoor Accelerator Best Browning Body Tanner Extender No Sun Protection 12 Fl Oz
- Price
- $12.44
- Rating
- 4.3/5
- Reviews
- 1,613
- Age
- 2y ago

Devoted Creations Prismatica Full Spectrum Colour Creator Dark Tanning Optimizer (400ml)
- Price
- $44.49
- Rating
- 4.6/5
- Reviews
- 470
- Age
- 5y ago
Newest
by launch date
b.tan Tanning Oil & UV Tan Bed Lotion Kit | Best Dark Sun Tanner Bundle - Fast Tinted Indoor Outdoor Browning Accelerator Cream & Dark Bronzing Spray Body Tan Extender No Suntan Protection
- Price
- $19.75
- Rating
- 4.3/5
- Reviews
- 361
- Age
- 1y ago

Onyx Strongest Dark Tanning Accelerator Lotion - Effective Tan Enhancer for Indoor & Outdoor Sun - Stimulates Melanin Production - No Stains & Streaks | Super Moisturizing | Tropical Scent | No-SPF
- Price
- $29.89
- Rating
- 4.3/5
- Reviews
- 624
- Age
- 1y ago

Vitamin Sea Natural Bronzer Tanning Lotion with Coconut Oil DHA-Free for Sensitive Skin Streak-Free Bronzing Accelerator 13.5oz - Safe for Indoor Tanning Beds
- Price
- $19.63
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 2y ago

b.tan UV Tanning Bed Lotion | I Want The Darkest Tan Possible - x4000 Tan Intensifiers Indoor & Outdoor Accelerator Best Browning Body Tanner Extender No Sun Protection 12 Fl Oz
- Price
- $12.44
- Rating
- 4.3/5
- Reviews
- 1,613
- Age
- 2y ago

European Gold Dark Star 6000X Ultra-Dark Tanning Lotion with Triple - Bronze Formula for Deep Long-Lasting Tan and Skin-Nourishing Ingredients - 12 oz
- Price
- $15.91
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
63
Est. top-5 brand share
57%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 84%
Open market
33%
- European Gold13%
- ED HARDY13%
- Australian Gold11%
- Millennium Tanning11%
- TANNING PARADISE10%
- B.TAN9%
Demand
Tanning Lotion for Tanning Beds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.1×
Search terms
Top Tanning Lotion for Tanning Beds search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tanning bed lotion1.7M/yr
- indoor tanning lotion385K/yr
- tanning lotion for tanning beds333K/yr
- tanning bed lotion with bronzer142K/yr
- indoor tanning lotion with bronzer97K/yr
- indoor tanning bed lotion77K/yr
- dark tanning lotion47K/yr
- tanning oils & lotions44K/yr
- bronzing lotion46K/yr
- tanning bed lotion accelerator57K/yr
Reviews and returns
What reviews say buyers love and hate about Tanning Lotion for Tanning Beds
We read the reviews and the return reasons for every product selling here.
“Doesnt smell good at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tanning Lotion for Tanning Beds questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









