Tanning Lotion

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.1M a year.

Searches, last 12 months

5.0M

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

5.7%

Market size, estimated

$6.1Ma year

Peak month

May4.5× the quietest month

Top search term

tanning lotion1.8M searches a year

Listings sell for $21.90 on average, from $7.15 to $44.49. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 5,000 to 6,000 of them. At $21.90 that is $110K to $131K a year per listing.

Average price

$21.90inside the $15 to $100 sweet spot

Price range

$7.15–$44.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

5,000–6,000

Revenue per listing a year

$110K–$131K

Returns

0.9%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #46 within Sunscreens & Tanning Products. It carries 7,896 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#46in Sunscreens & Tanning Products

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

7,896per listing

Listings tracked

42

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months