Tanning Lotion
PassTanning Lotion scores 70 out of 100, a Pass. Shoppers spend $6.1M a year here, demand is soft, at -4.5% this quarter, and returns run at 0.9% of orders.
- Flapen Score
- 70 / 100Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 4870
- Market size
- $6.1M/yr5.0M searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 37%top-5 click share · 22 brands · 117 sellers
Flapen Score
Tanning Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Tanning Lotion is stronger. Inside it, weaker.
Market
The Tanning Lotion market on Amazon at a glance
Tanning Lotion is a $6.1M a year market on Amazon United States, with 5.0M searches a year. The top 5 brands take 45% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 70 out of 100, a Pass.
01 · Demand
Demand is real.
Shoppers search 5.0M times a year and 5.7% buy. Search demand moved -4.5% in 90 days, so the $6.1M a year market is softening.
- Search volume
- 5.0M
- Search growth, 90 days
- -4.5%
- Conversion
- 5.7%
- Market size
- $6.1M
02 · Money
The money is there.
Shoppers bought 250K to 300K units at $21.90 on average, 5,000 to 6,000 per product. Units times price is $5.5M to $6.6M a year.
- Units sold
- 250K–300K
- Units per product
- 5,000–6,000
- Average price
- $21.90
- Units × price
- $5.5M–$6.6M
03 · Shelf
Brands here are settling in.
The average listing ranks #46. 100% of listings ship Prime. 74% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.8% of the time. The average brand has sold here for 55 months.
- Average BSR
- #46
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 1.8%
- Average brand age
- 55 months
Products
Top Tanning Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Australian Gold Rapid Tanning Intensifier Lotion 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
- Price
- $7.15
- Rating
- 4.6/5
- Reviews
- 18,206
- Age
- 12y ago
Ed Hardy Coconut Kisses Golden Tanning Lotion Cruelty Free Gluten Free Mineral Oil Free DHA Free for All skin type 13.5oz
- Price
- $21.55
- Rating
- 4.4/5
- Reviews
- 33,933
- Age
- 13y ago
Tanning Paradise Black Coconut Love Tanning Lotion | Coconut Oil | Age-Defying | Tattoo Protecting Formula | Ultra Hydrating Dark Tanning Lotion 13.5oz
- Price
- $26.94
- Rating
- 4.4/5
- Reviews
- 9,924
- Age
- 5y ago
Millennium Tanning SOLID BLACK 100X Dark Tanning Lotion Indoor Outdoor Tan Enhancing Silicone Bronzer Tanning Bed Lotion 13.5 Fl oz (400 ml)
- Price
- $29.93
- Rating
- 4.5/5
- Reviews
- 31,943
- Age
- 15y ago
Maui Babe Browning Lotion - Natural Hawaiian Tan Accelerator with Vitamins & Antioxidants - Moisturizing Formula for All Skin Types - Made in USA - 4 fl oz
- Price
- $15.17
- Rating
- 4.3/5
- Reviews
- 7,761
- Age
- 21y ago
Trending
90-day click momentum
Hawaiian Tropic Dark Tanning Oil 8 Fl Oz | Moisturizing Body Oil with Cocoa Butter Tan Enhancer 8 Fl Oz each Twin Pack
- Price
- $18.57
- Rating
- 4.8/5
- Reviews
- 5,502
- Age
- 6y ago
BYROKKO Shine Brown Tanning Accelerator Lotion - Indoor & Outdoor Fast Dark Tan Cream with Bronzer - Natural Botanical Oils for Face & Body - Water Resistant Formula - 7.1 Fl Oz Original
- Price
- $22.43
- Rating
- 4.2/5
- Reviews
- 20,977
- Age
- 5y ago
Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Fair to Medium Skin Tone 8.3 Fl Oz
- Price
- $13.33
- Rating
- 4.5/5
- Reviews
- 859
- Age
- 1y ago
Ed Hardy Coconut Kisses Golden Tanning Lotion Cruelty Free Gluten Free Mineral Oil Free DHA Free for All skin type 13.5oz
- Price
- $21.55
- Rating
- 4.4/5
- Reviews
- 33,933
- Age
- 13y ago
Maui Babe Browning Lotion - Natural Hawaiian Tan Accelerator with Vitamins & Antioxidants - Moisturizing Formula for All Skin Types - Made in USA - 4 fl oz
- Price
- $15.17
- Rating
- 4.3/5
- Reviews
- 7,761
- Age
- 21y ago
Newest
by launch dateJergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Fair to Medium Skin Tone 8.3 Fl Oz
- Price
- $13.33
- Rating
- 4.5/5
- Reviews
- 859
- Age
- 1y ago
Onyx Strongest Dark Tanning Accelerator Lotion - Effective Tan Enhancer for Indoor & Outdoor Sun - Stimulates Melanin Production - No Stains & Streaks | Super Moisturizing | Tropical Scent | No-SPF
- Price
- $29.89
- Rating
- 4.3/5
- Reviews
- 624
- Age
- 1y ago
b.tan UV Tanning Bed Lotion | I Want The Darkest Tan Possible - x4000 Tan Intensifiers Indoor & Outdoor Accelerator Best Browning Body Tanner Extender No Sun Protection 12 Fl Oz
- Price
- $12.44
- Rating
- 4.3/5
- Reviews
- 1,613
- Age
- 2y ago
European Gold Dark Star 6000X Ultra-Dark Tanning Lotion with Triple - Bronze Formula for Deep Long-Lasting Tan and Skin-Nourishing Ingredients - 12 oz
- Price
- $15.91
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 2y ago
Jeallis Extreme Dark Tanning Lotion Accelerator for Indoor Tanning Beds & Outdoor Sun Tan with Bronzer to Get Dark Fast Tan Bronzing Tanning Lotion with Tattoo Protecting Formula DHA Free 13.5oz
- Price
- $25.42
- Rating
- 4.3/5
- Reviews
- 1,873
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
22 rising
Sellers
117
Top-5 brand share
45%
Top 20: 99%
Top-5 click share
37%
Top 20: 80%
Open market
47%
- Australian Gold13%
- ED HARDY9%
- Jergens8%
- European Gold8%
- Millennium Tanning7%
- B.TAN7%
Demand
Tanning Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.5×
Search terms
Top Tanning Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tanning lotion1.8M/yr
- tanning bed lotion1.7M/yr
- indoor tanning lotion385K/yr
- tanning lotion for tanning beds333K/yr
- tanning bed lotion with bronzer142K/yr
- indoor tanning lotion with bronzer97K/yr
- tan lotion70K/yr
- indoor tanning bed lotion77K/yr
- dark tanning lotion47K/yr
- bronzing lotion46K/yr
Reviews and returns
What reviews say buyers love and hate about Tanning Lotion
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Color runs
Horrible color
Darker than I expected
Slight smell
Awful Smell
Not Fragrance Free
I seen no results
Did NOT work
Doesn't work as expected
Causes itching
Allergic Reaction
Skin irritation
Expensive
Not worth the cost
Too expensive
Love
low smell
Decent smell
Doesnt smell bad
The shade is perfect
Natural Color
Amazing Color
AWESOME QUALITY
Decent lotion
feels like a good quality lotion
Works Very Well For A Dark Tan
Great for my fair and sensitive skin
I works well with my sensitive skin
Great deal
Decent price
much less expensive
Return
0.9% Return rate 52% Fixable by listing
Color runs
Horrible color
Darker than I expected
Slight smell
Awful Smell
Not Fragrance Free
I seen no results
Did NOT work
Doesn't work as expected
Inaccurate description
False advertisement
Very misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tanning Lotion questions
Answered from the same tracked data.