Tanning Lotion
Tanning Lotion shows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 48
Is Tanning Lotion profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Tanning Lotion is a $6.1M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 70/100.
Tanning Lotion: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.5% over the last 90 days and 5.7% of searches end in a purchase.
$6.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 45% of demand, so 55% of the market is open.
55%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 42 products
Top Tanning Lotion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Australian Gold Rapid Tanning Intensifier Lotion 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
- Price
- $7.15
- Rating
- 4.6/5
- Reviews
- 18,206
- Age
- 12y ago
Ed Hardy Coconut Kisses Golden Tanning Lotion Cruelty Free Gluten Free Mineral Oil Free DHA Free for All skin type 13.5oz
- Price
- $21.55
- Rating
- 4.4/5
- Reviews
- 33,933
- Age
- 13y ago
Tanning Paradise Black Coconut Love Tanning Lotion | Coconut Oil | Age-Defying | Tattoo Protecting Formula | Ultra Hydrating Dark Tanning Lotion 13.5oz
- Price
- $26.94
- Rating
- 4.4/5
- Reviews
- 9,924
- Age
- 5y ago
Millennium Tanning SOLID BLACK 100X Dark Tanning Lotion Indoor Outdoor Tan Enhancing Silicone Bronzer Tanning Bed Lotion 13.5 Fl oz (400 ml)
- Price
- $29.93
- Rating
- 4.5/5
- Reviews
- 31,943
- Age
- 15y ago
Maui Babe Browning Lotion - Natural Hawaiian Tan Accelerator with Vitamins & Antioxidants - Moisturizing Formula for All Skin Types - Made in USA - 4 fl oz
- Price
- $15.17
- Rating
- 4.3/5
- Reviews
- 7,761
- Age
- 21y ago
Trending
90-day click momentum
Hawaiian Tropic Dark Tanning Oil 8 Fl Oz | Moisturizing Body Oil with Cocoa Butter Tan Enhancer 8 Fl Oz each Twin Pack
- Price
- $18.57
- Rating
- 4.8/5
- Reviews
- 5,502
- Age
- 6y ago
BYROKKO Shine Brown Tanning Accelerator Lotion - Indoor & Outdoor Fast Dark Tan Cream with Bronzer - Natural Botanical Oils for Face & Body - Water Resistant Formula - 7.1 Fl Oz Original
- Price
- $22.43
- Rating
- 4.2/5
- Reviews
- 20,977
- Age
- 5y ago
Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Fair to Medium Skin Tone 8.3 Fl Oz
- Price
- $13.33
- Rating
- 4.5/5
- Reviews
- 859
- Age
- 1y ago
Ed Hardy Coconut Kisses Golden Tanning Lotion Cruelty Free Gluten Free Mineral Oil Free DHA Free for All skin type 13.5oz
- Price
- $21.55
- Rating
- 4.4/5
- Reviews
- 33,933
- Age
- 13y ago
Maui Babe Browning Lotion - Natural Hawaiian Tan Accelerator with Vitamins & Antioxidants - Moisturizing Formula for All Skin Types - Made in USA - 4 fl oz
- Price
- $15.17
- Rating
- 4.3/5
- Reviews
- 7,761
- Age
- 21y ago
Newest
by launch dateJergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Fair to Medium Skin Tone 8.3 Fl Oz
- Price
- $13.33
- Rating
- 4.5/5
- Reviews
- 859
- Age
- 1y ago
Onyx Strongest Dark Tanning Accelerator Lotion - Effective Tan Enhancer for Indoor & Outdoor Sun - Stimulates Melanin Production - No Stains & Streaks | Super Moisturizing | Tropical Scent | No-SPF
- Price
- $29.89
- Rating
- 4.3/5
- Reviews
- 624
- Age
- 1y ago
b.tan UV Tanning Bed Lotion | I Want The Darkest Tan Possible - x4000 Tan Intensifiers Indoor & Outdoor Accelerator Best Browning Body Tanner Extender No Sun Protection 12 Fl Oz
- Price
- $12.44
- Rating
- 4.3/5
- Reviews
- 1,613
- Age
- 2y ago
European Gold Dark Star 6000X Ultra-Dark Tanning Lotion with Triple - Bronze Formula for Deep Long-Lasting Tan and Skin-Nourishing Ingredients - 12 oz
- Price
- $15.91
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 2y ago
Jeallis Extreme Dark Tanning Lotion Accelerator for Indoor Tanning Beds & Outdoor Sun Tan with Bronzer to Get Dark Fast Tan Bronzing Tanning Lotion with Tattoo Protecting Formula DHA Free 13.5oz
- Price
- $25.42
- Rating
- 4.3/5
- Reviews
- 1,873
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
22 rising
Sellers
117
Top-5 brand share
45%
Top 20: 99%
Top-5 click share
37%
Top 20: 80%
Open market
47%
- Australian Gold13%
- ED HARDY9%
- Jergens8%
- European Gold8%
- Millennium Tanning7%
- B.TAN7%
Tanning Lotion demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.5×
Top Tanning Lotion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tanning lotion1.8M/yr
- tanning bed lotion1.7M/yr
- indoor tanning lotion385K/yr
- tanning lotion for tanning beds333K/yr
- tanning bed lotion with bronzer142K/yr
- indoor tanning lotion with bronzer97K/yr
- tan lotion70K/yr
- indoor tanning bed lotion77K/yr
- dark tanning lotion47K/yr
- bronzing lotion46K/yr
What reviews say buyers love and hate about Tanning Lotion
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“low smell”
“The shade is perfect”
“AWESOME QUALITY”
“Works Very Well For A Dark Tan”
“Great deal”
What buyers complain about
59% of reviews“Color runs”
“Slight smell”
“I seen no results”
“Causes itching”
“Expensive”
Tanning Lotion return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tanning Lotion questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
