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Tanning Drops to Drink

Pass

Tanning Drops to Drink scores 66 out of 100, a Pass. Shoppers spend $152K a year here, search demand grew +11.1% this quarter, and returns run at 1.1% of orders.

Flapen Score
66
66 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 48
Market size
$152K/yr182K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
43%top-5 click share · 29 brands · 216 sellers

Flapen Score

Tanning Drops to Drink against its category

The dotted line is the Beauty & Personal Care average. Past it, Tanning Drops to Drink is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tanning Drops to Drink market on Amazon at a glance

Shoppers on Amazon United States searched for Tanning Drops to Drink 182K times last year and spent an estimated $152K. The top 5 brands take 43% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 66 out of 100, a Pass.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
4.3%
Market size, estimated
$152Ka year
Peak month
March12.4× the quietest month
Top search term
tanning drops to drink92K searches a year

02 · Price

A sale here is worth $19.64.

Listings sell for $19.64 on average, from $6.01 to $39.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $19.64 that is $2K to $5K a year per listing.

Average price
$19.64inside the $15 to $100 sweet spot
Price range
$6.01–$39.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 42.7% of listings are out of stock. The average listing ranks #331 within Sunscreens & Tanning Products. It carries 837 reviews at 3.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
42.7%
Average rank
#331in Sunscreens & Tanning Products
Average rating
3.51 starsAmazon United States average 4.42 stars
Average reviews
837per listing
Listings tracked
33

04 · Newcomers

Amazon counts 7 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
7Amazon's first-year sales bar
Average brand age
26 months

Products

Top Tanning Drops to Drink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

216

Top-5 brand share

43%

Top 20: 90%

Top-5 click share

43%

Top 20: 86%

Open market

51%

  • Ninsiec16%
  • APU.FAIRY9%
  • Beauty by Earth8%
  • Clean Nutraceuticals6%
  • GTZSXNP6%
  • KEHOO6%

Demand

Tanning Drops to Drink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 12.4×

Search terms

Top Tanning Drops to Drink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning drops to drink92K/yr
  • drinkable tanning drops29K/yr
  • oral tanning drops17K/yr
  • tanning drops drinkable11K/yr
  • tan drops to drink10K/yr
  • edible tanning drops9K/yr
  • tanning drinking drops4K/yr
  • tanning drops drink5K/yr
  • tanning drops for water2K/yr
  • tanning water drops2K/yr

Reviews and returns

What reviews say buyers love and hate about Tanning Drops to Drink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.42

Dose Not Work

I seen no results

Did NOT work

Color13%+0.61

it just isn't the color for me

Gets dark

darker slightly

Smell7%+0.25

Smell terrible

Very Strong scent

It does have a weird smell

Value For Money5%−0.03

Expensive

Not worth the price

not worth the cost

Stain Resistance4%−0.02

stains clothes

Stains

stains things veryyyy easily

Love

Color16%+0.61

I love the color

Perfect amount of color

It looks so natural

Brightness/Shine/Glow11%+0.90

Natural Glow

Nice even glow

Gives you such a tanning glow

Smell10%+0.25

Great smell

doesnt smell bad

The scent is light

Suitability Combination Skin10%+0.74

This made my skin feel and look great

works great for a dark natural tan

Improves my skin's appearance

Quality-Overall9%+0.33

Excellent product

Overall, its a high-quality, easy-to-take, hydrating, nutrient-rich supplement with a nice fruity flavor, though the tanning results are still uncertain

Great product, lifetime buyer here

Return

1.1% Return rate 45% Fixable by listing

Color22%█▇▆▆▆▅

it just isn't the color for me

Gets dark

darker slightly

Functionality-Overall16%▆▇▇▇█▇

Dose Not Work

I seen no results

Did NOT work

Smell11%▅▆█▆▅█

Smell terrible

Very Strong scent

It does have a weird smell

Advertised Vs Actual Product10%█▇▇▆▆▇

Not as described

Not as advertised

False advertisement

Leak-Proof7%▄▅▇█▇▃

FAQ

Common Tanning Drops to Drink questions

Answered from the same tracked data.