Tanning Drops

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+7.9%

Conversion, latest week

7.2%

Market size, estimated

$2.3Ma year

Peak month

May3.8× the quietest month

Top search term

tanning drops365K searches a year

Listings sell for $26.91 on average, from $9.05 to $117.80. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $26.91 that is $54K to $67K a year per listing.

Average price

$26.91inside the $15 to $100 sweet spot

Price range

$9.05–$117.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$54K–$67K

Returns

1.1%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #178 within Sunscreens & Tanning Products. It carries 1,809 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#178in Sunscreens & Tanning Products

Average rating

3.98 starsAmazon United States average 4.42 stars

Average reviews

1,809per listing

Listings tracked

42

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months