Skip to content

Tanning Brush

Pass

Tanning Brush scores 65 out of 100, a Pass. Shoppers spend an estimated $611K a year here, search demand grew +47.2% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 48
Market size
$611K/yr532K searches / yr
90-day growth
+47.2%search demand this quarter
Competition
50%top-5 click share · 24 brands · 31 sellers

Flapen Score

Tanning Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Tanning Brush is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tanning Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Tanning Brush 532K times last year and spent an estimated $611K. The top 5 brands take 57% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 532K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $611K a year.

Searches, last 12 months
532K
Growth, 90 days vs prior 90
+47.2%
Conversion, latest week
12.2%
Market size, estimated
$611Ka year
Peak month
May4.6× the quietest month
Top search term
self tanner brush94K searches a year

02 · Price

A sale here is worth $9.39.

Listings sell for $9.39 on average, from $4.90 to $32.25. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $9.39 that is $14K to $19K a year per listing.

Average price
$9.39under the $15 to $100 sweet spot
Price range
$4.90–$32.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$14K–$19K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Makeup Brushes & Tools. It carries 970 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Makeup Brushes & Tools
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
970per listing
Listings tracked
28

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Tanning Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

31

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

50%

Top 20: 91%

Open market

38%

  • Brand 121%
  • Brand 215%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Tanning Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.6×

Search terms

Top Tanning Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • self tanner brush94K/yr
  • tanning brush83K/yr
  • body makeup brush60K/yr
  • body brush for self tanner29K/yr
  • self tanning brush35K/yr
  • self tan brush35K/yr
  • kabuki brush for self tanner23K/yr
  • body brush makeup35K/yr
  • tanning brush for self tan25K/yr
  • body oil brush15K/yr

Reviews and returns

What reviews say buyers love and hate about Tanning Brush

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
20%of negative reviews mention “Size-Overall”
1.1%of orders come back
“its too large”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tanning Brush questions

Answered from the same tracked data.